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  • Are you turning off the people you want to attract by living your best life? [Video]

    best life ever

    Question: Is living your social media “best life” turning away perspective clients? 

    Is your best life ever giving people the wrong perception of who you really are?

    So you just get unnoticed and stuck in that big scroll by  ’cause you lost your true identity?

    Food for thought, for sure!

    Watch this video to see how living your best life can be harming your business:

    What I see happening— and granted obviously I’m a different generation— is a lot of people to put forth their best life ever by manufacturing concocted situations that represent freedom, luxury, travel, all with a perfect blowout and cute thing while gallivanted on a remote beach to show how cool they want you to believe how they are.

    Maybe not that extreme, but you’ve seen these lusty-worthy staged slice of life imagery.

    So what happens is they `create this fictitious best life ever. 

    And people see that. People smell that. 

    People know that it’s not authentic, and they don’t relate to you in the same way as if it was.

    What’s super duper interesting is that big corporate brands want to be humanized. 

    The mega players  know that people don’t trust a big brand. They know that people see a big brand and they go and they try to be, they’re gonna sell them something. Right? 

    What big brands are doing is creating things that are more sort of, on the ground. They’re just more real, and they’re authentic, and they’re getting real people to do it. 

    The trend that converts is having a real identity.  Not being slick, and not being overly polished. But, being real.

    Here’s the ironic and insane thing; by trying to portray living as your best life on social media, you’re actually doing the opposite of what companies with boat loads of money do. 

    Because they wanna look real. They wanna be human. 

    So you’re taking away your human factor by doing just that. 

    If this sparks a nerve, let me help you cut paste the noise and guide you to show up as your true self to attract your true audience, not the hanger ons and faux friends..

    🌹Click over to AuthenticSuperstar.com.

    My free 5-day challenge will help you humanize your brand to really scale.

    Video Transcription

    click to read full transcription

    [00:00:00.00]
    Hello, hello, hello, from a beautiful day

    [00:00:04.06]
    here in New York City.

    [00:00:06.07]
    I wanted to come on and
    talk to you guys about

    [00:00:10.03]
    is living your best ,air
    quote, social media life

    [00:00:15.09]
    ever really turning away
    perspective clients?

    [00:00:19.07]
    Having people have the
    wrong perception of you,

    [00:00:23.04]
    and just getting unnoticed
    and getting stuck

    [00:00:27.06]
    in that big scroll by, ’cause
    you lost your identity.

    [00:00:33.00]
    So, anyway guys, I’m Sharon Haver.

    [00:00:34.05]
    I help other smart, talented
    and savvy entrepreneurs

    [00:00:37.04]
    stand out in a crowded
    market when they know

    [00:00:40.08]
    that expertise is not enough.

    [00:00:44.01]
    Before I forget, please go
    over to authenticsuperstar.com

    [00:00:47.08]
    it’s my free 5 day
    challenge that will help you

    [00:00:50.05]
    authentically be visible,
    position yourself,

    [00:00:53.07]
    and create photos that are so authentic

    [00:00:57.00]
    your audience will feel
    the deepest connection

    [00:01:00.04]
    of know, like, and trust.

    [00:01:02.08]
    So, that’s over at authenticsuperstar.com.

    [00:01:07.02]
    So, for today’s topic is best life ever

    [00:01:10.04]
    and how you portray it.

    [00:01:13.03]
    So, what I see happens,
    and granted obviously

    [00:01:17.01]
    I’m a different generation, but

    [00:01:19.04]
    when a lot of people…

    [00:01:20.05]
    I’m just gonna move this back a tad,

    [00:01:24.07]
    and I can’t because
    it’s stuck on a candle.

    [00:01:27.06]
    Anyway, what happens is a lot of people

    [00:01:30.08]
    always want to put forth
    their best life ever.

    [00:01:33.03]
    It’s like, oh, living my best life ever!

    [00:01:36.02]
    I’m doing my best life ever!

    [00:01:38.02]
    And for them it means
    going and having these

    [00:01:41.01]
    really slick polished photo shoots

    [00:01:45.05]
    to show jus how cool they
    are, how smart they are.

    [00:01:49.01]
    And it’s like…

    [00:01:49.09]
    [laughs]
    [00:01:53.04]
    Right?

    [00:01:55.03]
    And do you walk around
    in real life going…

    [00:01:57.00]
    [laughs]
    [00:01:59.03]
    Maybe not, but when you
    wanna get a really good photo

    [00:02:00.06]
    fake a laugh.

    [00:02:02.09]
    Anyway but, so what happens
    is they `create this

    [00:02:03.08]
    fictitious best life ever.

    [00:02:05.04]
    And people see that.

    [00:02:07.04]
    People smell that.

    [00:02:08.07]
    People know that you’re
    not being authentic,

    [00:02:12.04]
    and they don’t relate
    to you in the same way.

    [00:02:14.07]
    But, what’s super duper interesting

    [00:02:17.02]
    is that big brands, they
    want to be humanized.

    [00:02:21.04]
    They know that people
    don’t trust a big brand.

    [00:02:24.04]
    They know that people see a big brand

    [00:02:27.00]
    and they go and they try to be,

    [00:02:28.06]
    they’re gonna sell them something.

    [00:02:30.06]
    Right?

    [00:02:31.04]
    They’re just gonna sell them something.

    [00:02:32.02]
    They have a product.

    [00:02:33.02]
    So, what big brands are doing

    [00:02:34.07]
    is they’re going out there
    and they’re creating things

    [00:02:37.01]
    that are more sort of, on the ground.

    [00:02:40.06]
    They’re just more real,
    and they’re authentic,

    [00:02:43.04]
    and they’re getting real people to do it.

    [00:02:45.04]
    And this trend has been going on for,

    [00:02:47.01]
    I wanna say, probably at
    least seventeen eighteen years

    [00:02:51.04]
    that I know of but, it’s more so now

    [00:02:55.02]
    on having a real identity.

    [00:02:58.01]
    And not being slick, and
    not being overly polished.

    [00:03:02.07]
    But, being real.

    [00:03:04.05]
    So, what’s happening is…

    [00:03:05.06]
    Let me get the light back on this.

    [00:03:06.09]
    You know when this Facebook live stuff

    [00:03:08.08]
    if you don’t tap it the light goes away.

    [00:03:11.01]
    So, what happens is then
    you get someone who’s

    [00:03:14.02]
    a smart, and a savvy business owner,

    [00:03:16.04]
    or a woman business
    owner, or an entrepreneur,

    [00:03:18.05]
    or a coach, a consultant,

    [00:03:20.09]
    and they wanna be just
    like those big brands.

    [00:03:25.07]
    They wanna show that they’re
    living their best life ever.

    [00:03:28.04]
    Right, so they’re doing these
    fancy slick photo shoots.

    [00:03:31.08]
    Sorry I’m on my sliding pillows again.

    [00:03:33.09]
    Their fancy slick photo shoots,
    they’re just taking away

    [00:03:37.03]
    all of their personality.

    [00:03:40.01]
    And here’s the ironic and insane thing.

    [00:03:42.05]
    By trying to portray
    living as your best life,

    [00:03:47.07]
    you’re actually doing the opposite

    [00:03:49.06]
    of what companies with
    boat loads of money do.

    [00:03:53.01]
    Because they wanna look real.

    [00:03:54.06]
    They wanna be human.

    [00:03:56.00]
    So you’re taking away your
    human factor by doing that.

    [00:03:59.01]
    And it’s ironic, and I understand why.

    [00:04:02.01]
    Because there’s a flow of
    things going on right now,

    [00:04:05.03]
    and people are seeing that.

    [00:04:06.09]
    And they’re seeing other business coaches

    [00:04:09.03]
    doing these slick photos.

    [00:04:11.07]
    Whoops, that light is getting funky.

    [00:04:14.07]
    But, hey!

    [00:04:15.08]
    It’s better to have
    the light getting funky

    [00:04:18.05]
    and being real, than pretending to be,

    [00:04:22.06]
    someone else in a studio
    set up of a faux kitchen

    [00:04:27.00]
    that you’re pretending to be yours,

    [00:04:28.08]
    and that you’re sipping your cup of coffee

    [00:04:31.02]
    and you’re looking so
    relaxed and adorable.

    [00:04:34.04]
    Because it’s not real.

    [00:04:36.00]
    It’s better to have
    the light go in and out

    [00:04:38.04]
    on a livestream than it is
    to do all this fake stuff.

    [00:04:42.01]
    So, as you go out there and
    you are portraying your…

    [00:04:45.03]
    The sun is moving, that’s why.

    [00:04:47.01]
    As you’re portraying your best life ever.

    [00:04:50.06]
    Is it your real life?

    [00:04:52.00]
    Because your real life
    is your best life ever!

    [00:04:54.08]
    Every day that you are on this earth,

    [00:04:57.02]
    every day that you are on this planet,

    [00:04:59.08]
    you should be grateful for
    everything that you have

    [00:05:03.06]
    you’re alive, right?

    [00:05:05.03]
    And that is your best day ever.

    [00:05:07.05]
    You know, it’s like I
    don’t have my dream this,

    [00:05:10.01]
    I don’t have my dream that.

    [00:05:11.09]
    Well, you know sometimes
    once you reach your dreams

    [00:05:15.03]
    you get to do other stuff
    and set other goals,

    [00:05:18.04]
    and different goals.

    [00:05:19.07]
    So, it’s that every best
    life ever really should be

    [00:05:22.08]
    more of a step to where you
    are in in your authenticity.

    [00:05:26.02]
    You should be a portrait
    of the best of your brand.

    [00:05:31.00]
    So that you are
    aspirational to other people

    [00:05:35.00]
    who wanna achieve what you really,

    [00:05:37.06]
    honestly, down deep inside are achieving.

    [00:05:42.00]
    Right, it makes sense doesn’t it?

    [00:05:44.01]
    So, by having these veneered, lacquered

    [00:05:46.04]
    fake ways of representing yourself,

    [00:05:48.06]
    you’re doing yourself a disservice

    [00:05:50.05]
    because you’re taking
    away from what people

    [00:05:54.00]
    really want to see.

    [00:05:56.00]
    And that is the real you.

    [00:05:58.03]
    And that’s exactly what
    I’m gonna help you do

    [00:06:00.07]
    in authenticsuperstar.com.

    [00:06:03.02]
    So, go over there.

    [00:06:04.03]
    It’s the free 5 day challenge.

    [00:06:05.07]
    I waived the $497 price.

    [00:06:08.07]
    You can get in there
    right now totally free.

    [00:06:10.07]
    So there’s nothing to lose, right?

    [00:06:13.08]
    Nothing to lose.

    [00:06:15.01]
    It’s all for the cost of email,

    [00:06:17.02]
    and you’ll probably, most likely,

    [00:06:20.03]
    I really bet my bottom dollar

    [00:06:22.06]
    will get something out of it.

    [00:06:24.04]
    As, how to position your brand,

    [00:06:26.00]
    how to set yourself up,

    [00:06:27.04]
    how to take your own photos,

    [00:06:28.08]
    which are more effective to
    attract who you want to attract.

    [00:06:32.08]
    Easier than dealing with
    these souped up photo shoots.

    [00:06:35.02]
    And I don’t say that off the cuff.

    [00:06:38.02]
    I was a stylist on big brand
    shoots for fifteen years.

    [00:06:41.05]
    I know what goes on behind the scenes

    [00:06:43.09]
    of a mega photo shoot.

    [00:06:45.01]
    Because I did them.

    [00:06:45.09]
    I styled everything from Vouge covers,

    [00:06:48.04]
    to polyester sweats, looking so good

    [00:06:50.02]
    that a human would actually
    wanna be seen in them.

    [00:06:52.08]
    And, I don’t use this stuff.

    [00:06:55.03]
    Celebrities don’t do all
    that big fancy stuff.

    [00:06:58.01]
    The celebrities wanna
    take away their veneer

    [00:07:00.07]
    of being an actor, and coming
    across real on social media.

    [00:07:04.06]
    Big brands wanna be real on social media.

    [00:07:07.05]
    So, you know let all those other people

    [00:07:09.09]
    who wanna create their faux existences

    [00:07:11.09]
    in their branding shoots.

    [00:07:14.01]
    And you just be a person
    who stands out as unique.

    [00:07:17.04]
    We are all our own special snowflakes.

    [00:07:19.06]
    I don’t care what anyone says.

    [00:07:21.02]
    So honor it.

    [00:07:22.04]
    Honor who you are and let
    people meet you where you are.

    [00:07:26.08]
    And meet people where they are.

    [00:07:29.01]
    Do it authentically honestly.

    [00:07:30.09]
    But also, what’s really key is

    [00:07:33.03]
    do it with the set up that you
    get from professional shoots.

    [00:07:37.05]
    That you get from
    professional art direction.

    [00:07:40.02]
    That you get from all that slick stuff.

    [00:07:43.02]
    And take it and turn around to be you,

    [00:07:47.02]
    real, everyday so you don’t look like

    [00:07:50.05]
    a deer in the headlights.

    [00:07:51.06]
    Right?

    [00:07:52.04]
    That will be showing your best life.

    [00:07:54.09]
    Not some scroll by Instagram
    thing that no one believes.

    [00:07:59.09]
    That cost you a shit ton of money to do.

    [00:08:05.03]
    That actually gave you stress
    and overwhelmed you to set up.

    [00:08:10.05]
    And everyone knows it’s fake.

    [00:08:12.00]
    If you wanna have those photos, cool.

    [00:08:13.05]
    Do it 20% of the time for your ego.

    [00:08:16.02]
    If you wanna have it for
    something specific, cool do that.

    [00:08:18.09]
    But, the other 80% just be
    a nice normal human being.

    [00:08:21.08]
    But, know how to set yourself up.

    [00:08:23.03]
    Know how to position yourself.

    [00:08:25.00]
    And know how to get absolutely
    your message across,

    [00:08:28.08]
    and not some sanitized
    white washed message

    [00:08:32.00]
    that some branding person
    slicked on over you that’s fake.

    [00:08:36.09]
    Anyway guys I will see you
    over at authenticsuperstar.com.

    [00:08:42.08]
    I’m just trying out this
    new spot in my house.

    [00:08:44.06]
    What I’m trying to do
    here is, I’m trying out

    [00:08:47.04]
    different spots in my house every day.

    [00:08:50.07]
    On the street or where ever I go

    [00:08:52.07]
    so that I have things
    that are easier to set up.

    [00:08:55.01]
    We have lights set up to create
    my real office into a studio

    [00:08:59.09]
    but, frankly I don’t wanna
    sit under those hot lights.

    [00:09:02.06]
    I’d rather just find
    easier places to go to

    [00:09:04.08]
    and that’s what all this
    experiment is about.

    [00:09:08.03]
    So, anyway.

    [00:09:09.02]
    Guys, just be real.

    [00:09:10.07]
    I’m gonna do this.

    [00:09:11.08]
    I’m providing value every day.

    [00:09:13.04]
    Come on in I’m gonna be
    live a lot in the next

    [00:09:16.08]
    few days, weeks.

    [00:09:17.09]
    So, stay tuned if you don’t follow me now,

    [00:09:20.00]
    follow me so you don’t miss anything.

    [00:09:21.04]
    Turn on that alert
    button, the notice button,

    [00:09:23.02]
    whatever they call it.

    [00:09:24.04]
    And put your comments below.

    [00:09:25.09]
    And let me know what you think.

    [00:09:27.01]
    ‘Cause living you best life ever

    [00:09:29.02]
    is the life you have right now,
    today, ’cause you’re alive.

    [00:09:33.00]
    And share that with others.

    [00:09:34.04]
    And be happy.

    [00:09:35.03]
    And learn from you mistakes
    and move to the next job,

    [00:09:39.03]
    the next project, the next day.

    [00:09:41.02]
    You’ll always be better.

    [00:09:43.01]
    Life is cumulative.

    [00:09:45.00]
    What happened to you before builds upon

    [00:09:46.09]
    being your best life ever as you go.

    [00:09:49.08]
    That’s the purpose of all this.

    [00:09:51.01]
    Okay guys.

    [00:09:51.09]
    [kiss sound] Bye!

    [00:09:52.07]

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