Digital Business tips and marketing help for women entrepreneurs, solopreneurs, coaches, creatives, and small business owners who want to attract high-level clients by stepping into their star power with a modern business approach to their brand. Topics include marketing, content creation, online success, personal branding, and social media strategies. Register Here to Learn How To Create Your Own Magnetic Personality Brand Photos.
Your career path may not be linear, if not a little messy, and that only adds to your ability as an expert in your niche. The more we live, the more expertise we acquire. Yet it's too easy to assume that there's ONE path for everyone to reach their career goals or pivot to a new career- it sure wasn't for me! In reality, for most of us, what influences your expertise is quite the opposite of a lifetime of a single [...]
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What To Say On Video Even When You Don’t Know What To Say… The video elements that set the pace even when you just jumped out of bed and having your morning coffee on the hotel lawn! Let’s face it, for most of us who are small business owners, entrepreneurs, coaches or consultants, or new to online business and fleshing out your personal brand, video can be overwhelming. But it doesn’t have to be that way when start with these [...]
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Besides health, it’s an eye opener to reach your audience. Are you sharing your reality? When you’re speaking to your audience, making videos or even in your copy, it’s too easy to want to appeal to everybody. Everybody is actually nobody. [...]
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11 Signs of Becoming A Confident Woman We’re all doing the best we can every day but what makes some women more confident than others? When it comes to standing out in your business niche, pulling off a certain outfit, or even making massive life goals, some women seem to have all the confidence in the world while others are too timid to barely dip their toes into their dreams. So what makes confident women tick? How can some women be more [...]
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...and you do that via authenticity in video marketing and photos. If you've been thinking about using video or branded images as a vehicle for marketing and growing your business, NOW is the best time to leverage these incredible tools to attract your most aligned audience through the power of authentic storytelling. Authentic messaging breaks down barriers between you and your audience, creating a space for you to get your message across in a way that is relatable and believable. This in [...]
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Are you also overwhelmed with all the "stuff" and crave ways to make everyday more joyful? Especially now, simplification feels more right than ever.... in what you wear and... in how you run your work from home or online business. Are you also overwhelmed with all the "stuff" and crave ways to make everyday more joyful? Especially now, simplification feels more right than ever.... in what you wear and... in how you run your work from home or online business. [...]
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What's getting you stuck scaling to your Best Audience? So when you use antiquated ways of building boundaries between you and your best audience... you are not only cutting off your ability to earn more... But you are creating friction between you and really helping them. You are your greatest asset. Believe it. [...]
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Multitasking Productivity Hack!!! Yup, there are days where you feel like an octopus trying to get as much done at once. The problem with multitasking is that you never feel accomplished, at least I don't. But I do have a little hack for times when you really need to get it ALL done at pretty much the same time. [...]
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Even if you’re camera shy, using video marketing to grow your brand can really be simple… when you know how. These days it seems like everyone and their uncle has video training… how do you not get overwhelmed by all the material out there? Marketing videos can be complicated if you’re in over your head with too much tech. Lucky for you, the less “professional” a video is, the more it converts these days (meaning more revenue from doing less). 99% of [...]
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Supermodel leadership might just be what you need if you want your branding photos to stand out and really engage. Good news is that it is not only less stressful and expensive than hiring a branding photos, but more effective and relevant in today’s market. Smart business people look to what their audience is watching… They are not minutia oriented to only their niche but to the Big Picture… in most cases it is entertainment and media… which is operating at home and [...]
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If your video engagement is falling flat, try what’s working now: Comfort Marketing… Way less caloric than comfort food and far more lucrative. If you want to sell more stuff…. the secret sauce is having your audience feel that they know you so well…. They really like you Trust you. And in these wacky times, you’re both comforting and helpful to them… not a plastic stranger. You’ve probably heard that you gotta get on video, however… Most people get this part wrong. Watch the video to discover [...]
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If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out. Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why... Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and believable for [...]
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There really is something to be said about simplification and NOT taking a ride on the roller coaster of overwhelm! It is really TOO common for "video gurus" to over amp what you really need to grow your business... to prove THEIR worth. EXCEPT they are doing it all wrong... And it's why their followers are losing a lot of money. [...]
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