Archive | BUSINESS Tips

• [True Confession] What’s in a brand name?

  

  [True Confession] What’s in a brand name? Perception. In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver. I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change. Not necessarily just for me… But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me […]

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• The Biggest Branding Mistake That Solopreneurs Make

  

  When you are truly your own boss and wearing many hats, there’s one big branding mistake that many solopreneurs make. Good News: It’s an easy fix. *true confession* Solopreneurs have all the enviable freedom, right? . Well, kinda WRONG! . That’s what I thought. . I launched my website back when my son was an infant so I could be a stay at home mom AND have my own business. . That was 20 years ago and it started out […]

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• Client Attraction: When They’re Not Your Raving Fans [Video] 

  

  When they’re NOT your raving fan… Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience. The rest of the audience, just me. I was miserable but not the other 18,000ish people there. That’s because they were raving fans and I’d rather escape to record this video for you. What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in […]

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• The Best Way To Promote On Social Media Without Being Salesy? [Video]

  

  Is Speaking right for you? 🍎to 🍏Let’s get real on speaking to digital. Okay, fess up… are you a little afraid of the online world? Do you think public speaking is a better choice because you’re not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the ‘speaking thing’ without […]

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• How Branding Is Like Your Favorite Old Boots [Video]

  

  Is Speaking right for you? 🍎to 🍏Let’s get real on speaking to digital. Okay, fess up… are you a little afraid of the online world? Do you think public speaking is a better choice because you’re not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the ‘speaking thing’ without […]

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• What’s Good About Haters… [Video]

  

  We get so worried when we get whackos and haters online. But the truth is, if you’re not getting some cross dialogue once in a while, you are probably not putting your message out there in the most efficient way. Watch this video to learn why haters are a good thing and what you should do when they’re not:

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• You Have The Power To Be True To You

  

  I’m going to get frank… does this resonate with you or someone you know?? I’m afraid. I’m scared. I’m not worthy. What if….? Little stabs against your self worth, little punctures of your strength… inflicted by your own hand.👹 I see so many women coaches, entrepreneurs, business owners— many younger— who have personally taken their own power away. They’re so afraid to get out there. So afraid to simply just be themselves that they have paralyzed themselves from ever rising […]

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• The Hidden Costs of Speaking vs. Online Marketing? [Video]

  

  Is Speaking right for you? 🍎to 🍏Let’s get real on speaking to digital. Okay, fess up… are you a little afraid of the online world? Do you think public speaking is a better choice because you’re not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the ‘speaking thing’ without […]

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• Time for new photos? Hear what Gary Vaynerchuk thinks about personal branding photo shoots…

  

  Wondering about a personal branding shoot? I asked Gary Vaynerchuk what he thought about them…⁠ “It’s one big game of insecurity. People are not willing to be themselves.”⁠ There you go. Case closed.⁠ Consider this a Public Service Announcement so you don’t get overwhelmed with some fancy-schamcy branding shoot that only dilutes the real you from from the people you want to attract and do business with.⁠ Earlier, Gary said that you can “call personal branding reputation, same 💩”⁠ Think […]

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• What Not To Wear On Camera + How To Fix It [Video]

  

  What Not To Wear On Camera (Includes a very bad example of me!) Probably the most popular style question I get from entrepreneurs and coaches is what to wear and what not to wear on camera. It really depended on the camera (phone, still, video, TV), your angle, how you are positioned, and the crop. One would think that with 15 years of pro stylist experience I would ALWAYS get it right. One would be kinda sorta close to the […]

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• Is Perfectionism Killing Your Brand [Video]

  

  Is Perfectionism Killing Your Brand? I bet you care about how you come across, right? We all do. We all should. But you don’t want to get so sanitized that you blend in. I was looking for someone who told me to look for her post on Instagram, it’s someone that we’re going to be working with. And in full transparency, as I was scrolling down Instagram, I couldn’t find her. 🤷🏻‍♀️ Not for not looking for her, but I […]

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• Are you turning off the people you want to attract by living your best life? [Video]

  

  Question: Is living your social media “best life” turning away perspective clients? Is your best life ever giving people the wrong perception of who you really are? So you just get unnoticed and stuck in that big scroll by ’cause you lost your true identity? Food for thought, for sure! Watch this video to see how living your best life can be harming your business:

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