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Archive | BUSINESS Tips

  • Plant a seed, nurture the right way and you can exceed all expectations.

    When things seem monumental

    Live from in front of the second largest tree in the world in Sequoia National Park. Standing in front of something so incredible got me thinking what a wonderful analogy we can all use to grow. Plant a seed, nurture the right way and you can exceed all expectations. Hope you enjoyed watching as much as I enjoyed filming. Please share with a friend who might benefit from some motivation..

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  • Don’t Let “Extra Stuff” Hold You Back When Posting Content On The Go

    What about all that stuff - don't get held back posting content

    Be in the moment when you are posting content on the go. It’s been a busy, fun filled week! Im out in California heading out to Sequoia national park. But since we’re in the car, I wanted to jump in with a great social media tip to help you in building a stronger connection with your peeps. A lot of us have the tendency to take on a ton of extra stuff in our businesses… And I know from experience […]

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  • Laptop Lifestyle + Freedom: How to Make It Work

    Laptop Lifestyle

    The beauty of leading your own online business is that you can afford the time to see some places without waiting for vacation time Many entrepreneurs and business owners today are living this “laptop lifestyle”. Instead of being tied to your office, you’re free to go and work from wherever you like. You’re your own boss, setting your working hours and organizing your time how it suits you. But the one thing about laptop lifestyle that’s especially attractive is that […]

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  • Instagram Posting Tips: End Social Media Stress + Be Authentic to Your Brand

    Personal Brandin Building_ What tom post + When to Post on Social Media

    How is it that being authentic to your brand (and you) on social media can be so dang confusing? It’s easy to get caught up in what everyone else is doing. So some of us grab templates and stock photos and Mad Libs type templates or hire someone to “speak” for us. I get it. Posting on social media can be intimidating, time consuming, annoying, a whole lot of hype or something you would just rather farm out. But it […]

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  • Go ahead, give yourself permission to make your outfit pop…

    That special something...

    How to add a little tzuj to your life with New York Fashion Week inspiration. Hey, it’s New York Fashion Week and I thought this would be the perfect time to come in and give a little nudge to take some helpful advice from the fashion world. Even with my years in the style industry, as a business owner who works from home, I know it can get difficult to actually put emphasis on what you wear (when no one […]

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  • The Art of Positioning in the Mind’s Eye

    Persceptive-2

    How people see you makes a difference in your business. You may have heard about this phrase — positioning is the new currency. But what does this mean? It goes without saying that people are influenced by entrepreneurs who they can relate to or look up to. In layman’s terms, how people see you and perceive you is exactly WHAT and HOW they think of you in their mind. So most of the time were talking about brand image, brand […]

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  • Flexibility & Time Management Tips: How To Go To The Beach On A Work Day and Not Be A Slacker

    Discover the flex time to do what you love (when you want to do it)

    How I can go to the beach on a work day and still get work done… it’s the secret sauce to time management. It’s a manic work day but my husband and I are headed right to the beach! Curious why? He works on Saturday and he has Monday off — he’s a doctor and you know how it is. So to compensate for our couple time, I have developed his kind of hours so we can spend time together […]

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  • Nail Salon Wisdom: Customer Expectations and How To Realistically Exceed Them + Lovely New York Fountain

    Nail Salon Wisdom...

    Yup, it can be done. My manicurist did! I had a lightbulb moment while getting my usual mani pedi at a new local nail salon– my favorite place closed so I’ve been trying to find a spot that I like just as much. Unfortunately, until now my customer expectations have been hard to match. If you know me, I have really crumby nails, always have always will — and just like that a nail salon wisdom popped into my head […]

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  • How to add gazpacho in your sales strategy – that one ingredient to make it happen! [video]

    sales

    Gazpacho has tomatoes (or in this sexy version avocados), what does your sales strategy have that make it stand out? While hubbs and I are eating at the Guggenheim Museum, something out of the norm came into my head and it has something to do with crazy sexy version of gazpacho that’s made from avocado. So, this is how it goes… When you’re doing sales and when you’re promoting your business or you have a client or you have a […]

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  • Know when to be real [video]

    featured

    How to be authentic when filming for social media. In the digital world, we connect with what seems authentic and real. So when you create images and videos for your tribe, you have to set yourself up properly. HOW DO YOU DO THAT EFFECTIVELY? A good rule of thumb is to have about 80% of your images be DIY to amplify your personal connection to your audience. Take the time to plan out your own photoshoots and videos and don’t […]

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  • One Huge Productivity Tip on Creative Process + Wonderful View of New York City Harbor and Statue of Liberty [video]

    Screen Shot 2018-08-28 at 5.07.35 PM

    How I accelerated my business in the first few years. I was standing in the openness between the Freedom Tower and Statue of Liberty and started thinking how you can find freedom in your business just like the statue that elegantly represents this. As an entrepreneur, especially in the early stages (or even first few years), you end up spending hours and time beyond belief to successfully grow a business. You get caught up in a lot of work – […]

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  • Brand Building Puzzle – Solved!

    How do you solve the PUZZLE of building your BRAND

    Ok, you’re REINVENTING YOURSELF… So how do you solve the PUZZLE of building your BRAND? Creating a personal brand from scratch can be overwhelming, but there is a way to not only easily find your best brand persona but also be as authentic as possible. Oh, did I mention that it will be fun and creative too? One of the frustrations that I often hear about from clients, and entrepreneurs new to the online space, is how to create a […]

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