MODERN BUSINESS TIPS For Busy Female Entrepreneurs

Digital Business tips and marketing help for women entrepreneurs, solopreneurs, coaches, creatives, and small business owners who want to attract high-level clients by stepping into their star power with a modern business approach to their brand.  Topics include marketing, content creation, online success, personal branding, and social media strategies. Register Here to Learn How To Create Your Own Magnetic Personality Brand Photos.

How To Create Content That Authentically Connects With Your Ideal Audience

Spoiler Alert: When it comes to connecting with your audience... you gotta be REAL! We've all done it, or at least entertained the idea. Thinking we need to do this, add that, hire them to grow our personal brand. Before you know it, you are out a ton and a half of money, spinning your wheels and ending up with a personal brand that's no longer very personal. And content that seems not even close to you and your voice. The more you [...]

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Camera Shy? Not Any More With These 3 Easy Tricks To Look Great In Photos [Live Video]

If you ever wonder how to take a great photo that you can use on social media, video thumbnails and set ups, your web site, your book cover... basically anything, then this post is definitely for you. It can get overwhelming if not a dent to your ego when you try to take a photo and end up looking not so hot. One thing I learned on 15 years on photoshoots is that many models and celebrities are not as spectacular as [...]

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Sure the “Big Why” Is Critical To Your Message, But Don’t Neglect The ‘Where”

Finding your "Big Why" is typically the first step in your marketing and starting up your business as its those very reasons that will keep you going when things get complicated. Knowing the "why" makes perfect sense to set the path to share your message (your "what") with the kind of audience you want to attract (your "who"). But what so many business coaches and entrepreneurs greatly overlook is YOUR BIG WHERE. In today's visual world where authenticity trumps staged and make-believe settings. [...]

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Iconic Style: Lessons Learned From A Legend

Every woman who wants to stand out in a crowded market must discover her own way to become iconic. From all my years of working as a fashion stylist, being with celebrities, and even spending an evening with Audrey Hepburn, the one thing that separates those with iconic star power and the rest of us is that "they" have honed in on what makes them so extra special. Getting yourself OUT THERE for photos, video or stage can be intimidating. But it doesn’t [...]

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Why taking your tribe along for the ride is critical to your bond

create a bond by bringing your tribe with you for the ride

We’re talking about connecting with your audience this week.  The profound connection and bond to the right tribe who truly gets you and wants a part of your secret sauce. That type of magnetic attraction comes one way- by being real. In today’s crowded market so many of us realize that expertise is not enough to stand out in a crowded market. It’s easy to feel stuck in your business and not know how to get out so you can get to [...]

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Plant a seed, nurture the right way and you can exceed all expectations.

Live from in front of the second largest tree in the world in Sequoia National Park. Standing in front of something so incredible got me thinking what a wonderful analogy we can all use to grow. Plant a seed, nurture the right way and you can exceed all expectations. Hope you enjoyed watching as much as I enjoyed filming. Please share with a friend who might benefit from some motivation.. [...]

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Don’t Let “Extra Stuff” Hold You Back When Posting Content On The Go

Be in the moment when you are posting content on the go. It’s been a busy, fun filled week! Im out in California heading out to Sequoia national park. But since we’re in the car, I wanted to jump in with a great social media tip to help you in building a stronger connection with your peeps. A lot of us have the tendency to take on a ton of extra stuff in our businesses… And I know from experience that it’s so easy to [...]

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Laptop Lifestyle + Freedom: How to Make It Work

The beauty of leading your own online business is that you can afford the time to see some places without waiting for vacation time Many entrepreneurs and business owners today are living this “laptop lifestyle”. Instead of being tied to your office, you’re free to go and work from wherever you like. You’re your own boss, setting your working hours and organizing your time how it suits you. But the one thing about laptop lifestyle that’s especially attractive is that it allows you to [...]

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Instagram Posting Tips: End Social Media Stress + Be Authentic to Your Brand

How is it that being authentic to your brand (and you) on social media can be so dang confusing? It’s easy to get caught up in what everyone else is doing. So some of us grab templates and stock photos and Mad Libs type templates or hire someone to “speak” for us. I get it. Posting on social media can be intimidating, time consuming, annoying, a whole lot of hype or something you would just rather farm out. But it doesn’t have to be [...]

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Go ahead, give yourself permission to make your outfit pop…

How to add a little tzuj to your life with New York Fashion Week inspiration. Hey, it’s New York Fashion Week and I thought this would be the perfect time to come in and give a little nudge to take some helpful advice from the fashion world. Even with my years in the style industry, as a business owner who works from home, I know it can get difficult to actually put emphasis on what you wear (when no one sees you). [...]

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The Art of Positioning in the Mind’s Eye

How people see you makes a difference in your business. You may have heard about this phrase -- positioning is the new currency. But what does this mean? It goes without saying that people are influenced by entrepreneurs who they can relate to or look up to. In layman’s terms, how people see you and perceive you is exactly WHAT and HOW they think of you in their mind. So most of the time were talking about brand image, brand stature and message positioning [...]

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Flexibility & Time Management Tips: How To Go To The Beach On A Work Day and Not Be A Slacker

How I can go to the beach on a work day and still get work done… it’s the secret sauce to time management. It’s a manic work day but my husband and I are headed right to the beach! Curious why? He works on Saturday and he has Monday off -- he's a doctor and you know how it is. So to compensate for our couple time, I have developed his kind of hours so we can spend time together on Mondays [...]

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Nail Salon Wisdom: Customer Expectations and How To Realistically Exceed Them + Lovely New York Fountain

Yup, it can be done. My manicurist did! I had a lightbulb moment while getting my usual mani pedi at a new local nail salon-- my favorite place closed so I’ve been trying to find a spot that I like just as much. Unfortunately, until now my customer expectations have been hard to match. If you know me, I have really crumby nails, always have always will -- and just like that a nail salon wisdom popped into my head that you [...]

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