Authentic Branding Photo and Video Tips: How To Get Camera Ready For Video + Headshots

Camera Ready Social Media and Authentic Branding Photo and Video Tips to look amazing on video and in headshots so you can be a swipe right brand and attract your ideal audience.

In today’s crowded entrepreneurial market, it’s critical for you to be a Personality Brand to stand out and be magnetic to your most profitable clients.

People connect with real people. In a digital world that starts with your headshots and videos.

I cracked the code on getting in front of the camera and my business exploded!  Now I’m going to help you get more business aligned with the real you.

There’s a ton of free branding photo and video tips content here on the blog but if you are serious about being known as personality brand…

Join me at AuthenticSuperstar.com The 5-Day Mini Course Is Free!

If you know you can do more with video if you only knew the frameworks, I’ve got you covered! Hop over to VideoQuickstarter.com and you can learn how to start scaling with video today!

[True Confession] What’s in a brand name?

[True Confession] What’s in a brand name? Perception. In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver. I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change. Not necessarily just for me… But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me started about what some people [...]

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Client Attraction: When They’re Not Your Raving Fans [Video]

Client-Attraction_-Why-Everyone-Doesn’t-Have-To-Really-Like-You

When they’re NOT your raving fan… Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience. The rest of the audience, just me. I was miserable but not the other 18,000ish people there. That’s because they were raving fans and I’d rather escape to record this video for you. What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in the sand to who [...]

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The Best Way To Promote On Social Media Without Being Salesy? [Video]

Is Speaking right for you? Let's get real on speaking to digital. Okay, fess up... are you a little afraid of the online world? Do you think public speaking is a better choice because you're not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the 'speaking thing' without realizing the hidden costs... emotional, physical, and monetary [...]

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How Branding Is Like Your Favorite Old Boots [Video]

Is Speaking right for you? Let's get real on speaking to digital. Okay, fess up... are you a little afraid of the online world? Do you think public speaking is a better choice because you're not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the 'speaking thing' without realizing the hidden costs... emotional, physical, and monetary [...]

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You Have The Power To Be True To You

I’m going to get frank… does this resonate with you or someone you know?? I’m afraid. I’m scared. I’m not worthy. What if….? Little stabs against your self worth, little punctures of your strength… inflicted by your own hand.👹 I see so many women coaches, entrepreneurs, business owners— many younger— who have personally taken their own power away. They’re so afraid to get out there. So afraid to simply just be themselves that they have paralyzed themselves from ever rising to their goals.💪🏻 Yesterday was a weird juxtaposition... [...]

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What’s Good About Haters… [Video]

We get so worried when we get whackos and haters online. But the truth is, if you’re not getting some cross dialogue once in a while, you are probably not putting your message out there in the most efficient way. Watch this video to learn why haters are a good thing and what you should do when they’re not: [...]

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The Hidden Costs Of Speaking Vs. Online Marketing? [Video]

Is Speaking right for you? Let’s get real on speaking vs. digital. Okay, fess up… are you a little afraid of the online world? Do you think public speaking is a better choice because you’re not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the ‘speaking thing’ without realizing the hidden costs… emotional, physical, and monetary [...]

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Is Perfectionism Killing Your Brand [Video]

Is Perfectionism Killing Your Brand? I bet you care about how you come across, right? We all do. We all should. But you don’t want to get so sanitized that you blend in. I was looking for someone who told me to look for her post on Instagram, it’s someone that we’re going to be working with. And in full transparency, as I was scrolling down Instagram, I couldn’t find her. 🤷🏻‍♀️ Not for not looking for her, but I couldn’t find her because she looked [...]

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Time for new photos? Hear what Gary Vaynerchuk thinks about personal branding photo shoots…

Wondering about a personal branding shoot? I asked Gary Vaynerchuk what he thought about them…⁠ “It’s one big game of insecurity. People are not willing to be themselves.”⁠ There you go. Case closed.⁠ Consider this a Public Service Announcement so you don’t get overwhelmed with some fancy-schamcy branding shoot that only dilutes the real you from from the people you want to attract and do business with.⁠ Earlier, Gary said that you can “call personal branding reputation, same 💩”⁠ Think about it.⁠ That’s all I got… [...]

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Client Attraction 101: Lessons Learned From The Dog Park [Video]

If you made client attraction as easy as dogs playing life would be grand! Attention all animal lovers: don’t you love how they don’t obsess but just do?! Mr. Poodle and I paid morning visit to the dog park and I couldn’t help but notice how the puppy playing patters were so similar to your client attraction and brand building. Watch the video to hear me out… [...]

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Social Media Review Time: Instagram or Facebook?

Social Media Decision

I got snoopy on our social media review and here's what I discovered .. But first, are you avoiding the social media decision that could help your business grow? What is the difference between Facebook and Instagram? Inquiring minds want to know so let’s review the difference between Facebook and Instagram to grow your business.  I wasn’t sure myself so I began to checkup on our social media engagement. Whoosh. There is an obvious difference at first glance. My totally snoopy observations revealed some glaring clues. [...]

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Attraction Marketing: How to align yourself with your best clients [Video]

We're All Unique. How to Attract Exactly Who You Want to Attract

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out. Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why... Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and believable for [...]

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