If you ever wonder how to take a great photo that you can use on social media, video thumbnails and set ups, your web site, your book cover… basically anything, then this post is definitely for you. It can get overwhelming if not a dent to your ego when you try to take a photo and end up looking not so hot. One thing I learned on 15 years on photoshoots is that many models and celebrities are not as […]
Camera Ready Photo and Video Tips to look amazing on video and in headshots so you can be a swipe right brand and attract your ideal audience.
In today’s crowded entrepreneurial market, it’s critical for you to be a Personality Brand to stand out and be magnetic to your most profitable clients.
People connect with real people. In a digital world that starts with your headshots and videos.
I cracked the code on getting in front of the camera and my business exploded! Now I’m going to help you get more business aligned with the real you.
There’s a ton of free photo and video tips content here on the blog but if you are serious about being known as personality brand…
Finding your “Big Why” is typically the first step in your marketing and starting up your business as its those very reasons that will keep you going when things get complicated. Knowing the “why” makes perfect sense to set the path to share your message (your “what”) with the kind of audience you want to attract (your “who”). But what so many business coaches and entrepreneurs greatly overlook is YOUR BIG WHERE. In today’s visual world where authenticity trumps staged […]
How to be authentic when filming for social media. In the digital world, we connect with what seems authentic and real. So when you create images and videos for your tribe, you have to set yourself up properly. HOW DO YOU DO THAT EFFECTIVELY? A good rule of thumb is to have about 80% of your images be DIY to amplify your personal connection to your audience. Take the time to plan out your own photoshoots and videos and don’t […]
As entrepreneurs, small business owners or coaches, it’s so easy to feel overwhelmed and lose site of how to get back on track when things that you didn’t plan on get in your way. Don’t worry. It happenes to the best of us. That’s why I did this Facebook Live video to share how I get back on track so I can be productive when the unexpected gets in my way.
Successful Brand Building… Take a cue from reality shows and be yourself to attract your best audience Maybe the Kardashians aren’t the only ones getting this right. Do you know the reason why people get so addicted to reality shows? Have you ever felt this connection yourself? Without a doubt, what reality shows create are: • real connections • unique bonds with the audience Just by appearing at regular times on TV! And all of this happens because people crave […]
Three Video Bonanza: The truth about your hair color + how to avoid that dreaded allure buster It may be fun to be a color chameleon when it comes to your hair but too much of a good thing can lead to damage. Even worse, when all those color changes weren’t intentional and were the result of too much hair color gone wrong.
Snap, Ready, Go: If you’re not exploiting what you have in your pocket, you’re missing out on the most authentic way to have your personal brand shine. PART ONE OF TWO There’s no denying, research shows a pretty solid case as to why you simply cannot ignore your headshot… if you want to attract the right audience that recognizes your worth in your work and as who you are as a person. “When you undervalue what you do, the world […]
Humm, betcha don’t want your competitors to attract your prospects. Here’s the one thing that can give you the unfair advantage that’s totally unique to you! Your photo. A carefree snap or a thought out visual message that speaks volumes BEFORE you get to say a word. That same photo can be both easy and strategic, as long as it’s authentic.
Have to share! I was poking around on my iPhone and stumbled upon this fun photo of me hanging out backstage in the green room while I was waiting on hair & makeup for a TV show I was on. Notice something pretty obvious? I’m holding not one, but two Emmy Awards! I couldn’t resist sneaking a photo with the Emmy’s (there were MORE) just sitting there (they belonged to the show and sure they were there for the guests […]
How to take dating profile photos that will help you find your sweetheart Dating profile photos, oh my. Why risk your success of scoring a sweetie just because of a dubious photo? Don’t worry, I have 7 tips to warm you up in the online art of swipe-right profile photo without having to use fancy equipment or hire a photographer. It’s not your fault if taking a great photo doesn’t come naturally to you. But it is to your benefit […]
It was an early call today so I thought I would pop on a Facebook Live to share some behind the scenes makeup advice for TV, video, appearances + photos on my way back from my TV appearance. Join me on my snowy walk through Madison Square Park in New York as I talk about the reality of knowing how to do your own make up when you get yourself out there as an entrepreneur or the face of your […]
Behind the scenes of personal branding photography with Caroline White, the brand photographer that top women entrepreneurs turn to. If you are wondering what is personal branding photography, how to get professional photos taken that represent you in your most honest and best self, then this episode of the 7 Days to Amazing podcast is for you! I first came across photographer Caroline White and her breathtaking photographs of real people back when I was in B-School and she was […]