Are you holding on to the wrong things in your business because of the fear of change?
Let’s use clothing as an easy analogy.
Holding on because of fear of change can definitely be debilitating for any business growth.
Yet holding on does have it’s merits…
I started thinking about holding on to things you love for the right reasons in different aspects of life and business.
About holding on to things because you’re just used to holding on and you are afraid of change and when to let go.
So, let’s use my sweater as an analogy today now that I’ve rediscovered it.
Watch my recent live video to hear more:
A lot of times, especially in style because you know, like a good turtleneck is a lasting piece. It is always a good turtleneck.. so there’s excellent reason to hang on.
But, when it comes to your business, that’s a little bit different.
Because, when it comes to your business, what happens is sometimes we just hold onto stuff that’s not working anymore.
We hold onto things that we’re just afraid to change, because a fear of change.
And, a lot of it is people are assuming that if it worked before it’s going to work again, but…
Because as things change in the zeitgeists of what’s going out there, you’ll see that it’s not the same, that things just change… that we need to evolve.
What worked before may no longer serve us, especially in this age of being real.
Watch the video and then go to my free masterclass at PhotoBrandClass.com.
I can help you get up to speed.
Hello. Hello. Hello. I want you to talk about still holding on today cause you when I was getting dressed this morning. So, welcome to today’s Take a Break with Sharon. And, I don’t know if you’ve been following me along, especially in stories, you know we’ve had this barrage of moth infestation, even things that were packed in boxes and then in the plastic and then had Cedar balls in it and Cedar sticks and moth sachets, they became moth magnets. So I have lost all sorts of sweaters but oddly mostly cashmere, that’s their tastiest and I had a big cashmere collection and two, they like red. I don’t know coincidental of where it was but it was in different boxes, but cashmere and red when first. I have a lot of things that are being repaired but I found this sweater, which is one of my favorites that I forgot about and it’s an interesting thing because we’re talking about holding on.
So, I must have this sweater for 25 years. It’s camel. I don’t know if camel is PC these days. Do you know what? I was kissed by a camel in Ouarzazate, Morocco once on the mouth. But, anyways, a camel sweater that I bought in a thrift shop about 25 years ago. So, maybe this sweater could be 45 years old. It could even be 50 years old. And, I love it and look, still good. Still good.
So, I started thinking about holding on to things you love for the right reasons, holding on to things because you’re just used to holding on and you are afraid of change and when to let go. So, let’s use my sweater as an analogy today and now that I’ve found it, I’m sure you’ll be seeing me in it a lot, it’s just so comfy. But, anyway, so a lot of times, especially besides in style because you know, like a good turtleneck is a lasting piece. It is always a good turtleneck. I mean there are so many classic pieces and when I say I have so many clothes, I always hold on to the really good classic pieces and I let go of the trendy pieces and if something is really cutting edge and it’s interesting, I might tuck it away and then bring it back in 15 years or something.
And, my husband is not a fan of my closet collection, but I hold onto whatever I can. But, when it comes to your business, that’s a little bit different. Because, when it comes to your business, what happens is sometimes we just hold onto stuff that’s not working anymore. We hold onto things that we’re just afraid to change, because a fear of change. And, a lot of it is people are assuming that if it worked before it’s going to work again, because as things change in the zeitgeists of what’s going out there, you’ll see that it’s not the same, that things just change, that we need to evolve.
And, I know that when we’re getting older, it’s so easy to say, “Oh, that’s for the kids.” Well, that’s a real BS answer and that shows that you’re really too old because you get to this point with every day, no matter if you’re 20,30, 40, 50, 60, 80, a thousand you need to keep evolving and seeing what’s out there. So, by not adapting, by not going forward, you’re actually in a sense holding yourself back. You constraining yourself from where you could be and you’re aging yourself out in your business ideas and ideals.
So, one of the things is in photography and in social media. And, in social media particularly as well as just in a general branding thing, people are going for things that are real right now and you’re even going to be seeing that in the Instagram guidelines, in the Facebook guidelines, oops, they’re not going to let me post this. In the social media guidelines, you’re going to be seeing that they’re saying that it’s all about being real, keeping it real. They want to go back. The platforms want to go back to social media being social and not this prefabbed kind of templated, slick, kind of feed. People aren’t relating to that anymore.
So, if you want to learn more about how to set your brands up in an authentic way, and sleep cool and authoritative and even get more authority and be seen as the new kind of influencer in your niche, go over to photobrandclass.com. At photobrandclass.com, I kind of map it after training, it’s about an hour, the masterclass. Totally well worth it. And, so I suggest you go over there.
But, anyway, so what’s happening now is people are wanting to be real and I had this little thing coming up on social media last night where someone who I know who’s not well but socially social media he know, was, “Well you can’t blah blah.” And, it’s because she’s a photographer. So, it’s kind of biting away at her business, but no one’s taking away from what’s happening with photography. I was a stylist for 15 years on really big photo shoots, not personal branding shoots, but big brands, magazines, magazine covers, campaigns, ads, catalogs, when they actually still had a lot of catalogs and all that stuff. And, there’s a place for it.
But, the places when you’re a personal brand, when you’re a personal person, a human being, and you go look at these big brands now and you go look at big corporations now, what’s happening is they’re wanting to humanize themselves. They’re wanting to, you could call it dumb it down, but be less slick and more real as a big company, almost masquerading as a human being. So, why would you as a human being, want to masquerade as some slick cardboard, plastic entity.
So, don’t hold on to stuff like that. Hold on to what’s working. Hold onto what’s classic for your business like this sweater. Hold on to things that maybe you put away. You come back, you revisit, you switch up, you style up a different way. I mean, can you see my pants? They’re almost like those 80 slouchy pants. They’re kind of back in style again. I like them. When I wore them the first time I was a skinny Minnie and I had to have the waist taken it. Now that this style is back and these are new, I fit the waist. Things change a little bit, but it’s just things come back in style. That’s kind of what I’m saying. Things remain classic, they may become boring to you and things go back into fashion, into the zeitgeist into the trends of what’s happening.
So, in your business, look to see how you can evolve yourself and your business and your framework to stay current and ahead of the masses because it’s a saturated crowded market out there. And, if you’re not ahead of the masses, you’re going to get just left behind. You’re going to be the person coming in, 990th on the race. That would be me. I can’t run. But, when it’s my business I want to be out front. I want to be at that finish line, because that’s how you succeed.
So, if you have more questions on getting yourself out there and being real, please go over to photobrandclass.com I invite you to go to my masterclass, totally free. And, also I want to know in the comments, let me know what you think of that is holding you back, that you are still holding on to, that maybe it’s time to let go. Or let me know what you got rid of too. Let me know, okay? But, don’t hoard stuff in your business, chop, chop. Go to the next level.
See you over at photobrandclass.com.
Bye bye. Have a happy afternoon.
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