POSITIONING
IS THE NEW CURRENCY


Modern Business, Authentic Marketing

+ Personality Branding…
Redefined To Suit Your Style

Empowering savvy experts and driven female entrepreneurs become successful lifestyle-based online business owners by creating a personality brand that suits their style, values, and individuality so they don’t get unnoticed in a crowded market

Featured Media For Sharon Haver, FocusOnStyle.com- Modern business marketing expert for women entrepreneurs and personal brands so they can gain visibility through their authentic style of brand positioning.
Sharon Haver - Female Entrepreneur -Online Business Style Expert

Hi, I’m Sharon Haver

“Style is the fingerprint on EVERYTHING you do that tells the world what is uniquely you. That is why I love helping women entrepreneurs step into their STAR Power so they can fully and profitably reach their potential to soar through their life, beauty, personal development, brand + business!”

Sharon Haver knows that positioning is the new currency. 

Sharon is a modern business marketing expert for women entrepreneurs and personal brands so they can gain visibility through their authentic style of brand positioning.

She is the catalyst to next level entrepreneurs and modern business owners who realize it takes more than expertise for you and your business to stand out in a crowded market. 

Sharon channels her expertise to allow you to show up fully so you can confidently be positioned to get high-level clients and opportunities while being the best at being you.

read more for the formal bio stuff

Sharon’s trainings come from her real world experience:

  • Accomplished three-decade career in style and entrepreneurship.
  • Her or her work have seen in the media nearly 1,000 times, including Real Simple, CNN.com, Martha Stewart Radio, Oprah.com, ELLE, WeightWatchers.com, The New York Times, The Los Angeles Times, WebMD, Disney Family.com, Entrepreneur.com, Forbes.com, and more
  • Founder and CEO of FocusonStyle.com online since 1999
  •  Former syndicated advice  columnist on the Scripps Howard News Wire where her column was distributed to400 newspapers each week.
  • 15 year veteran as a New York fashion photography stylist (styling everything from Vogue covers to making polyester sweats look chic so you would want to actually buy them)
  • As the style guru, she starred in her own national Macy’s TV commercial as herself.
  • Headlined in an anthology lifestyle book alongside other writers like President Jimmy Carter and Gloria Steinem.
  • Holds a business degree in marketing.
  •  Author of the #1 Amazon bestseller book, StyleWORD: Fashion Quotes for Real Style
  • Host of the 7 Days to Amazing Podcast, guests include Carson Kressley, Joan Juliet Buck, Larry Winget, Dorie Clark, Alison Levine, and more.
  • Curriculum creator and has launched several modulated info-educational programs, including Simply Amazing Headshots: How to Tell Your Story From The Collar Up, Authentic Superstar, Video QuickStarter, The Content Creation Course, The C’est Chic Crash Course plus numerous masterclasses, workshops, and events.
  • Best of all, she has been her own boss for decades.

AGE without boundaries-LogoV4a (Edit)

COMING SOON! Sharon brings thought leaders, change makers and expert guests who share how to age without boundaries™ on her awesome new podcast! Click on the button below to find out more…

The Client Value Ladder: How to have your clients GROW with you (because your content + offers calls out to them) Hello from steamy Williamsburg, Brooklyn!  Are you attracting the WRONG prospects and feel scattered in creating a batch of disjointed content and product offers? As entrepreneurs it's too easy to want to create MORE stuff so you can help more people, do more things. However, if you're not STRATEGIC you can end up with a lot of DETACHED products and services... and LAUNCHES that flatline. (insert freaked out and exhausted face) Now, you don't need to offer only ONE thing but there should be ONE path. What you do is create a Client Value LADDER and a complimentary CONTENT Ladder to take them through the exact path. Learn how to to do it with my real examples in the video below:
Market LIke A Kardashion- IT will work for you too! Even if you don't love the Kardashians, you've gotta give them credit for incredible marketing longevity. Strolling around my neighborhood, I couldn't help but keep thinking about an article I read in The New York Times earlier, "Keeping Up With the Kardashian Cash Flow." According to the article, when Kris Jenner pitched the show to Ryan Seacrest, she said, ‘We will be vulnerable. VULNERABILITY and AUTHENTICITY are what draws your audience in. It removes the veneer of the third wall that keeps you on one side and your audience on the other. People get to KNOW, LIKE AND TRUST you like a real human being.... That CONNECTION IS PRICELESS. You can and should do this too. - Your brand is YOUR reality TV show. Join me at AuthenticSuperstar.com - Learn how to present yourself on camera to attract your most profitable audience by simply being you! Become An Authentic Superstar. The 5-Day Mini Course it Free!
So many women get confused about finding an outfit to wear to a casual business conference so wanted to share a quick style tip on my way to a mastermind in Miami. 13 hour days go by so quickly when you’re learning and surrounding yourself with A-list peers. If you really want to scale, it’s critical that you invest in your professional development. No man is an island. The more you learn, the more you grow, the more you connect with those who root for you and guide you to your next target. But what do you wear? How you show up not only boosts your personal self-esteem so you feel better about yourself and are more present but it also boosts the perception of you by others. So about this hotel room outfit selfie. As an entrepreneur, coach, consultant or face of your brand it’s also critical to invest in how you show up- even on jeans days. Potential clients, your tribe and bigger opportunities want to look up to you. You need to be perceived as aspirational yet relatable to be believable in your expertise. Too often, business peeps think they can snuff off their style. It’s a disservice since no one will believe your expertise if you look dated or schlumpy. Non-ripped jeans (unless that's the style), a more classic blouse rather than a t-shirt, and fix your hair and makeup to up level the casual look. It's all you really need as a base. If you want to go fancier, that's fine. But when you dress down keep it upscale rather than super casual. Invest in a few good classic pieces - my jacket is already a couple of years old.  They’ll serve you well- both in self- esteem and how you are perceived. If you need style motivation- my best seller book StyleWord: Fashion Quotes For Real Style is available on Amazon. You don’t have to wait for it to be shipped, download it now and get the free Bonus Daily Planner right away too. All you need to do is go, here.
How to pop so you don’t go unnoticed in your feHow to pop so you don’t go unnoticed in your feed... Yawn, another swipe by! All that hard work doesn’t pay off if nobody notices you. So many business owners are absorbed by their content that they ignore what makes it stand out. Watch to learn why design matters and the key steps to be noticed in your social media feed...ed... Yawn, another swipe by! All that hard work doesn’t pay off if nobody notices you. So many business owners are absorbed by their content that they ignore what makes it stand out. Watch to learn the key steps to be noticed in your social media feed...
Morning musings... How much we decide and commit to scale our business to whatever level is entirely personal. But you need to commit and take action to make whatever it is happen. You also need to show up in a way to attract your best customers, clients, and followers so you can make it possible. Let help you get get you and your brand seen in the right light. Head over to AuthenticSuperstar.com Totally free and your first action step to making it all happen.
Client attraction to connect with your best audience online.... Hola from windy Miami! All that fussing and photo shoots, and you know what? Yeah baby, they like you more! ‘Cause people relate to real people. So it’s pretty obvious that they like you being you more than the fancy images you create. I'll tell you more about this client attraction technique in the video below...

STYLEWord Book: Fashion Quotes For Real Style

The ultimate cheat sheet to upgrade your look with beauty tips, style snippets, and fashion quotes for solid image advice and motivation to elevate your everyday chic style whether you need introductory stylist advice or a wardrobe refresher.

 

HERE’S AN OVERVIEW OF

MY PROGRAMS + SERVICES 

CHOOSE YOUR BEST FIT

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SIMPLY
AMAZING HEADSHOTS
PROGRAM

6-Week Program To Create Photos That Act As Your Brand Ambassador Telling Your Story Before You Get To Say A Word.

sh-plaid
the
video
QuickStarter
KIT

The confidence, framework, and resources to create your own videos without ever having to hire a videographer!

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the
Content CREATION
Course

Content Creation Without The Headache. How to easily creating a multitude of reusable content in the least amount of time!

Sharon Haver is a Female Entrepreneur -Online Business Style Expert
the
modern business
makeover

Private Mentorship & Consulting. Update your business into a profit machine for today’s crowded market.

Attract Your Most Aligned + Most Profitable Audience By Being You!

The most successful brands are following the lead of
celebrities and influencers by creating an authentic
public image that helps them scale their audience by using
exactly what they have at hand- their phone!

My Blog & Podcast

Most Popular Content

CHECK THEM OUT

If you made client attraction as easy as dogs playing life would be grand! Attention all animal lovers: don’t you love how they don’t obsess but just do?! Mr. Poodle and I paid morning visit to the dog park and I couldn’t help but notice how the puppy playing patters were so similar to your client attraction and brand building. Watch the video to hear me out…
I got snoopy on our social media review and here's what I discovered .. But first, are you avoiding the social media decision that could help your business grow? What is the difference between Facebook and Instagram? Inquiring minds want to know so let’s review the difference between Facebook and Instagram to grow your business.  I wasn’t sure myself so I began to checkup on our social media engagement. Whoosh. There is an obvious difference at first glance. My totally snoopy observations revealed some glaring clues.
If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out. Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why... Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and believable for the audience that you're trying to reach, then you have to walk the walk and look the part. Perception is everything... That doesn't mean that you need to be wearing crazy expensive clothes while driving in a Rolls Royce holding on to your diamond tiara, if that’s not your thing. Attraction marketing is about being attractive to those you want to help so you can get their attention to actually help them. What it means is just being authentic in who you really are while keeping it a tad aspirational to the audience you want to attract.
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