Personal Branding – How To Create A Magnetic Personal Brand
Your personal brand is what people see BEFORE you get to say a word.
Discover the FocusOnStyle Collection of Personal Branding Tips and Strategies from the blog, podcast, and videos. There’s ton’s of free personal branding advice to get you set in the right direction to scale your business.
It’s so easy to get wrapped up / distracted / overwhelmed with all the “stuff” for your business. As an entrepreneur, solopreneur, coach, consultant, or anyone who runs their own show we are naturally inclined to want as help as many people as possible and get your business running to do just that.
But something is missing in that train of thought. Pardon the finger pointing, but what’s missing is YOU! You as the beautiful, special, smart, and savvy go-getter is the secret sauce that draws your best and most profitable audience to you.
Yet how can that audience be attracted to you when they don’t “know” you? It comes from creating a magnetic personality brand, and distinguishing yourself from being perceived as a commodity.
For a deeper dive on what people see first, I invite you to join me in becoming an Authentic Superstar so you can scale your most profitable audience by simply being you. Say yes to your authentic personal branding by clicking here.
Enjoy the personal branding tips and strategies in content below!
How do you add interest to your brand design? I’m often asked about where to start when designing the look and feel of a brand.
It’s the same as your home... it’s the same as your wardrobe... Your business... your brand is an extension of who you are.
It reflects what you gravitate to ... what puts a smile on your face... what’s relevant to you. [...]... READ MORE
Talking reading glasses and how to not look like a fuddy-duddy with these eyeglass hacks...
Upfront, wearing farty glasses is a personal pet peeve of mine. Those skinny readers from the early 2000's... drugstore cheesy frames that aren't exactly right for your prescription so you squish your face up every time you to try to read. STOP. From a style standpoint dated glasses just ruin your look. [...]... READ MORE
What To Say On Video Even When You Don’t Know What To Say…
The video elements that set the pace even when you just jumped out of bed and having your morning coffee on the hotel lawn!
Let’s face it, for most of us who are small business owners, entrepreneurs, coaches or consultants, or new to online business and fleshing out your personal brand, video can be overwhelming.
But it doesn’t have to be that way when start with these [...]... READ MORE
Besides health, it’s an eye opener to reach your audience. Are you sharing your reality? When you’re speaking to your audience, making videos or even in your copy, it’s too easy to want to appeal to everybody. Everybody is actually nobody. [...]... READ MORE
...and you do that via authenticity in video marketing and photos.
If you've been thinking about using video or branded images as a vehicle for marketing and growing your business, NOW is the best time to leverage these incredible tools to attract your most aligned audience through the power of authentic storytelling.
Authentic messaging breaks down barriers between you and your audience, creating a space for you to get your message across in a way that is relatable and believable. This in [...]... READ MORE
When you are truly your own boss and wearing many hats, there's one big branding mistake that many solopreneurs make.
Good News: It's an easy fix.
*true confession* Solopreneurs have all the enviable freedom, right? .
Well, kinda WRONG!
That’s what I thought.
I launched my website back when my son was an infant so I could be a stay at home mom AND have my own business.
That was 20 years ago and it started out right.
YET, as my business grew, based on industry [...]... READ MORE
Wondering about a personal branding shoot? I asked Gary Vaynerchuk what he thought about them…
“It’s one big game of insecurity. People are not willing to be themselves.”
There you go. Case closed.
Consider this a Public Service Announcement so you don’t get overwhelmed with some fancy-schamcy branding shoot that only dilutes the real you from from the people you want to attract and do business with.
Earlier, Gary said that you can “call personal branding reputation, same 💩”
Think about it.
That’s all I got… [...]... READ MORE
If you made client attraction as easy as dogs playing life would be grand!
Attention all animal lovers: don’t you love how they don’t obsess but just do?!
Mr. Poodle and I paid morning visit to the dog park and I couldn’t help but notice how the puppy playing patters were so similar to your client attraction and brand building.
Watch the video to hear me out… [...]... READ MORE
Entrepreneur Friends, This could be the missing ⛓link ⛓to why they're not paying attention to your personal brand marketing!
Come along with me to New York's Chelsea Market to find out why and how to stop it.
Did you ever think that this could be the very reason your audience is tuning out?
This topic came up a few times this week in conversations with entrepreneurs and coaches so I want to make sure it doesn't happen to you.
Your content is good.
You have expertise for [...]... READ MORE
You want to earn more money so you can live the life others dream about....
Stressing out about it will only hold you back. Begin by breaking out of your comfort zone and leave behind the old, stuck habits. [...]... READ MORE
Elevate Your Personal Brand For Photos and Videos With Visual Storytelling Inspiration...
Today's beautiful setting is perfect to talk to you about brand inspiration for photos and videos. Your visual story can dramatically change from simply where you are and how you position yourself.
Inspiration for photos and videos can become overwhelming when you don't know where to start.
But here's the thing:
You need your own secret sauce, your own special something, to not be a commodity in today's very crowded marketplace.
This is [...]... READ MORE
You Gotta Beat Burnout So You Can Reenergize Yourself To Get More Out Of Business Trips...
So Many Opportunities, Only So Much Time!
As a forward thinking solopreneur or entrepreneur, there are a myriad of conferences, masterminds, speaking engagements, and events to attend that the benefits can be lost from the sheer exhaustion of it all.
Most of the time, you end up traveling to places you don’t actually want to go to (can I get a hell yeah?!)
I put a kibosh on that and [...]... READ MORE
Empower Your Decisions With A Simple Tweak...
If you want to lean how to empower your personal leadership to get what you want, I've got something ridiculously easy for your to put into practice.
It's so easy to slack on personal leadership and defer to the opinion of others without even realizing it.
But what if you asked yourself this ONE empowering decision the next time your'e not sure?
Watch the video to learn more... [...]... READ MORE