Personal Branding – How To Create A Magnetic Personal Brand
Your personal brand is what people see BEFORE you get to say a word.
Discover the FocusOnStyle Collection of Personal Branding Tips and Strategies from the blog, podcast, and videos. There’s ton’s of free personal branding advice to get you set in the right direction to scale your business.
It’s so easy to get wrapped up / distracted / overwhelmed with all the “stuff” for your business. As an entrepreneur, solopreneur, coach, consultant, or anyone who runs their own show we are naturally inclined to want as help as many people as possible and get your business running to do just that.
But something is missing in that train of thought. Pardon the finger pointing, but what’s missing is YOU! You as the beautiful, special, smart, and savvy go-getter is the secret sauce that draws your best and most profitable audience to you.
Yet how can that audience be attracted to you when they don’t “know” you? It comes from creating a magnetic personality brand, and distinguishing yourself from being perceived as a commodity.
For a deeper dive on what people see first, I invite you to join me in becoming an Authentic Superstar so you can scale your most profitable audience by simply being you. Say yes to your authentic personal branding by clicking here.
Enjoy the personal branding tips and strategies in content below!
What is Your Personal Brand?
When you hear about personal brand, what do you think about?
No, it is not just about brands and products you buy. But it is about the AUTHENTIC YOU!
Let Your Personal Brand Shine Through…
Personal Brand is what speaks for you when you don’t have a chance to say a word. This is so true, especially in this social media era.
People used to say that a picture worth a thousand words. But now, a picture can worth a thousand [...]... READ MORE
How Does Being A 'Badass' Apply To Your Business?
Honestly, I didn’t like the term at first. ‘Badassery’ didn’t seem to apply to me at all. But then I realized - it’s not just about riding a motorcycle and getting the tattoos. Badassery means something totally different in your business.
Go out and take chances. In today’s market you’ve gotta be authentic, real, consistent, on brand and on point in your message. You need to create that magnetic kind of bond with [...]... READ MORE
So you know the ins-and-outs of your trade, but you are just not getting anywhere.
You know that you are a great person and have a lot to give, right? You deserve to scale-up, you deserve to stand out. But you're missing something to get that next level client and really grow your business.
It becomes frustrating. It becomes upsetting and yeah, you second-guess yourself and feel bad that you can't get where you need to be. The things that used to [...]... READ MORE
Presenting an online identity can be tricky, sure, but there is a way to make it easier on yourself and more enjoyable.
Instead of stressing and stressing about ‘looking perfect’ anytime you want you engage with your tribe, just ask yourself one question: is this me?
Well, is it? Who is the person you present? Is the Kardashian diva look your thing? Or the fitness guru? Or the queen of casual? Whatever your online persona may be, discover it and BRING IT [...]... READ MORE
Don’t treat the camera like a stranger.
It’s so easy to be self judging in front of the camera, isn’t it? You know that people are going to see the photo, see you and make a snap decision about if they want to trust you. YIKES. That is a scary thought, so it makes sense that you’re nervous to get in front of the camera.
I don’t blame you. BUT, those nerves SHOW and they aren’t the message you want to send! [...]... READ MORE
Say Good Bye To Overwhelm-- If you want to stop overcomplicating your process to reduce brain chaos, the solution is much more simple than you think!
From my vacation place in Jackson Hole, Wyoming! Due to heavy winds (40 MPH! WOAH!) I had to take the skiing one step at a time - bit by bit. I realized that this has SO MUCH to do with our business.
When you’re trying something new, when you want to do something different it’s so easy to [...]... READ MORE
If you want to know how to reach your goals, it's critical to take the appropriate steps to get there.
Howdy, from Jackson Hole Wyoming! I'm here on vacation so you wonder why I'm "working"?
Well, I had my first day of the cross country ski season and with 40 MPH winds my otherwise slow start got derailed to an even slower start.
No worries for me!
Reaching your goals (of any kind) is not an overnight affair, it takes studied action, perseverance, and [...]... READ MORE
Do you have what you need to SHOW UP, STAND OUT and make a FIRST IMPRESSION?
No one wants to be stuck on the sidelines. Out of sight, out of mind, out of business. Are you stuck there now? Do you know why? This could be the reason.
If you just half-commit to your arrival, to your business, to your online persona, then you’ll be lost in the masses.
It’s all about your grand entrance! How are you showing up? [...]... READ MORE
If someone asked what was one of my most frequently asked questions about style and fashion rules, this would be it!
I know this is a conundrum for so many business women who feel out of touch and confused about what to wear, especially in today's very visual world, but...
When it comes to wardrobe, there isn’t one rule for everyone.
It all comes down to aligning yourself with your brand, and your personal aesthetic. That includes what you wear!
Sure, there are some [...]... READ MORE
Lights, Camera… now what?
You don’t need all that stuff but there is nothing wrong with tszujing up the equipment on occasion. It's important to remember though that you are the main attraction, not any of the extra fancy things around you. Having a good background is definitely important for looking aspirational, but that doesn't mean you need to think so hard about it that you can't focus on your message.
Fancy equipment can be fun! It can make videos look really [...]... READ MORE
Do you feel like you’re doing everything right, it’s just not connecting? This could be why...
Yes, you want to have as many things as are useful in your arsenal in order to build you business. Yes, you want the training, the strategy, the tactics - there is nothing wrong with that. BUT sometimes you can get stuck EVEN WITH everything you need.
This can make anyone feel like a Debbie Downer. You invest all this money and time into your business [...]... READ MORE