Personal Branding – How To Create A Magnetic Personal Brand
Your personal brand is what people see BEFORE you get to say a word.
Discover the FocusOnStyle Collection of Personal Branding Tips and Strategies from the blog, podcast, and videos. There’s ton’s of free personal branding advice to get you set in the right direction to scale your business.
It’s so easy to get wrapped up / distracted / overwhelmed with all the “stuff” for your business. As an entrepreneur, solopreneur, coach, consultant, or anyone who runs their own show we are naturally inclined to want as help as many people as possible and get your business running to do just that.
But something is missing in that train of thought. Pardon the finger pointing, but what’s missing is YOU! You as the beautiful, special, smart, and savvy go-getter is the secret sauce that draws your best and most profitable audience to you.
Yet how can that audience be attracted to you when they don’t “know” you? It comes from creating a magnetic personality brand, and distinguishing yourself from being perceived as a commodity.
For a deeper dive on what people see first, I invite you to join me in becoming an Authentic Superstar so you can scale your most profitable audience by simply being you. Say yes to your authentic personal branding by clicking here.
Enjoy the personal branding tips and strategies in content below!
How do you balance your brand imaging? It isn't always 50/50. Who doesn't love easy math? This equation only has three parts: 80, 20 and YOU. When it comes to your online photos, 80 percent of the time you want to bring the every day you. The other 20 percent, feel free to tszuj it up! The most important part of the equation is you. You bringing yourself to the table. Whether it's an everyday look or all Glam and Glitter - we still should see you every time. That's who we're here for! Let's chat, do that super easy math with me! Don't be scared of showing your regular style, but don't be scared of the higher billed
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Do you wonder why you’re not getting noticed online? This could be the reason... As fun as it is to do big brand fancy photo shoots, this isn’t the best way to represent yourself. Why? Because people aren’t connecting with you as a REAL person! People relate to real people, and if you’re posting the same picture all over the place people zone out! We get exhausted from seeing the same photo over and over again. Or the same three photos, for that matter. But if they’re all from the *same* photo shoot they all start to look alike and people don’t see it anymore. The worst part? They don’t see YOU! WATCH to see how to avoid your photos
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Do you want to amp up your camera ready makeup without paying for a glam squad? Here’s how! Sometimes you want a little extra tszuj in your makeup but you aren’t quite sure how to do it yourself. No sweat, there is a fun and easy way to get styled for your videos and photos without breaking the bank. Here’s the scoop: Most professional makeup stores will do your makeup for free, all you have to do is pay for your camera ready makeup goodies - which get to come home with you! Very few of us can afford to pay a professional glam squad every time we want to create content. That’s okay! You can take advantage of these
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Afraid that someone can steal your brand? Don’t be! Only You are You! Sure, it’s scary to think that someone will try to come and take your brand away from you, but guess what? If your brand is YOU, that isn’t possible! No one else can be YOU. Do you see the repetitive word here? ‘YOU’! This is the most important part of your business, YOU are the most important part of your business. WATCH to get a confidence boost, some tips and advice on how to be YOU! Keys to keep in mind to avoid some copycat from even thinking that theycan steal you brand… Authenticity is the key. Be real. Be genuine. Be you. No one else can
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Snap, Ready, Go: If you’re not exploiting what you have in your pocket, you’re missing out on the most authentic way to have your personal brand shine. Part One of a Two-Part Series There’s no denying, research shows a pretty solid case as to why you simply cannot ignore your headshot… if you want to attract the right audience that recognizes your worth in your work and as who you are as a person. “When you undervalue what you do, the world will undervalue who you are.” - Oprah Winfrey Here’s a zinger that you cannot ignore: Studies show it only takes 1/10 of a second for someone to draw conclusions about you based on your photo. What’s even crazier
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Part Two of a two-part headshot series Humm, betcha don’t want your competitors to attract your prospects. Here’s headshot advice on the one thing that can give you the unfair advantage... that’s totally unique to you! Your photo. A carefree snap or a thought out visual message that speaks volumes BEFORE you get to say a word. That same photo can be both easy and strategic, as long as it’s authentic. In Part One of this two-part series, we went deep with these “can’t ignore” stats and research demonstrating how critical the right images are in your marketing, branding and positioning as a leader, expert, or someone worth listening to. You are the face of your brand The real job
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If you are a woman entrepreneur either just starting out or wanting to get to the next level don't miss my fun and informative interview on at BOLD TV BUSINESS (ROKER MEDIA) with hosts David Grasso and Holland Haiis as I give simple style and branding advice for entrepreneurs and anyone looking to have a congruent business image and visual message. RELATED RESOURCES: I also give viewers a special gift of my How To Look Great In Photos Cheat Sheet, which you can download here! Hop over here for more media appearances and mentions. Listen to Become A Media Magnet: How Entrepreneurs Get Free Publicity With PR Pro, Geeta Nadkarni – [7 Days To Amazing Podcast] Listen to How To Get In Front
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If you are an entrepreneur, coach, speaker or face of your brand, it's crucial that you know what a freemium is and how to successfully use them in your business. It may sound like some fancy buzz word, but freemiums are key to bringing in prospective clients and building your list, and although free, they are an excellent way to bring in long term financial results. Okay, so what is a freemium? Think of freemiums like a tasting appetizer... a beautifully plated and delicious treat that's an unexpected gift from the chef at a fine restaurant. The yummy bites are your first experience with the overall quality and style of food and its presentation in a restaurant. The tasty teasers give you
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How to stand out in a crowded market by starting the year your way. Wow! I wrote this post about doing it your way on Facebook the other day and it instantly resonated with so many of you so I thought I'd take it further. Here's what I said... I'm starting the year my way! And I highly encourage you to do the same. :) One of the trends that I noticed in 2017 really broke my heart... It's that so many of us, especially women entrepreneurs, get lost in the GENERIC JUNGLE. They lose their personality... they lose their soul.. they lose their star power simply because they are too afraid to stand proud about who they are. They
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Behind the scenes of personal branding photography with Caroline White, the brand photographer that top women entrepreneurs turn to. If you are wondering what is personal branding photography, how to get professional photos taken that represent you in your most honest and best self, then this episode of the 7 Days to Amazing podcast is for you! I first came across photographer Caroline White and her breathtaking photographs of real people back when I was in B-School and she was Marie Forleo's photographer. Since then, it's her infectious commentary on social media and abundance of beautiful photos of an impressive amount of women entrepreneurs that have continued to peek my interest. That is until Caroline and I were seated next to each other
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Do you come across as a real expert? As a women entrepreneur, being a thought leader, or someone that people are actually willing to listen to, is critical for the success of your business. Your brand image has to be clear, consistent, and legitimate for you to be recognized as a professional in your expertise. Learn how to be believable in everything that you do and level up your credibility by focusing on your image to attract high-level clients for your business. Also, if you are not sharing your ideas publicly, people will not know what those ideas are… Women entrepreneurs must have constant content creation for their business, and must look the part when delivering that content. It is
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It is absolutely critical that you uphold your professional image even if it’s just for show. When your face and brand is being seen you must step into your star power and represent. The show must go on! Both sides have to look the part in order to have a comfortable, enjoyable, and professional experience. Stage interviews, Q&A panels, podcasts, radio interviews, and other live streams all have an audience that came to see a show, so you must show up like you mean it! Being frequently booked for shows, I’ve picked up a few pointers to help other professionals or entrepreneurs with conduct during an interview 1) Smile as if nothing is wrong– if there are times when your
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Why you should look for opportunities when you’re on the go: So many fashion-savvy people believe that they must be prepared, and have to properly set up for a stylish photo or video. It does not have to be hard to fit this into your busy schedule everyday. In this fast-past world of fashion, opportunities appear everywhere even when you are on the go! Whether I’m filming, going to a business meeting, or just out and about, I seize any interesting opportunity that I find super convenient; like when my shirt matches the wall. Here are examples of opportunities on the go: The flowers (or trees) compliment your outfit A subtle city breeze that blows your hair (capture the moment)
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