Video Style Tips for Social Media: How authentic should I look on camera?

Video tips to be real, relevant, and stay on brand... In this video, you will learn if being too much of your authentic self is holding you back on video? So much of our lives is captured on camera these days. As a small business owner, entrepreneur or free-lancer, we tend to broadcast ourselves on a daily basis between Facebook Live, Skype, Youtube, Instagram, etc. Lately, I’ve been getting asked so much about how “authenticity” comes into the picture as we project ourselves online as the face of our business. The answer depends on a few factors. You have to consider the tone of the video. Is it slice of life or business oriented? If it’s slice of life, it’s okay to

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