authenticity

Work From Home Tips To Still Be Productive and Not Feel Caged In …[Video]

Work from home and not feel caged in

How to actually “work” from home... and still keep your independence... I know a lot of us are feeling caged in and out of sorts suddenly working from home.. I've been running an online business since 1999 and even though my office is in my house... and my day isn't much different than it usually is... I'm feeling a bit disoriented too during quarantine. It's funny but for years there are some people who don't take your working from home seriously... Let me know [...]

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The State of Modern Business Today… [Video]

The State of Modern Business Today

Modern business for a female entrepreneur or a savvy business owner, coach, consultant, or free-lancer today's online market can be tricky. The pandemic threw a monkey wrench that no one could have predicted other than the tired tactics of before were about to implode some way, somehow. So there's good reason for you to be stuck not knowing how to get you + your business out there. It’s a strange time, for sure... Especially if you’re a speaker, consultant or coach who depended on [...]

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The Biggest Branding Mistake That Solopreneurs Make

When you are truly your own boss and wearing many hats, there's one big branding mistake that many solopreneurs make. Good News: It's an easy fix. *true confession* Solopreneurs have all the enviable freedom, right? . Well, kinda WRONG! . That’s what I thought. . I launched my website back when my son was an infant so I could be a stay at home mom AND have my own business. . That was 20 years ago and it started out right. . YET, as my business grew, based on industry [...]

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Is The Fear Of Change Why You Are Still Holding On? [Video]

Are you holding on to the wrong things in your business because you are afraid to change Let’s use clothing as an easy analogy. Holding on because of fear of change can definitely be debilitating for any business growth. Yet holding on does have it's merits... I started thinking about holding on to things you love for the right reasons in different aspects of life and business. About holding on to things because you're just used to holding on and you are afraid of [...]

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[True Confession] What’s in a brand name?

[True Confession] What’s in a brand name? Perception. In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver. I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change. Not necessarily just for me… But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me started about what some people [...]

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Client Attraction: When They’re Not Your Raving Fans [Video]

Client-Attraction_-Why-Everyone-Doesn’t-Have-To-Really-Like-You

When they’re NOT your raving fan… Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience. The rest of the audience, just me. I was miserable but not the other 18,000ish people there. That’s because they were raving fans and I’d rather escape to record this video for you. What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in the sand to who [...]

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The Best Way To Promote On Social Media Without Being Salesy? [Video]

Is Speaking right for you? Let's get real on speaking to digital. Okay, fess up... are you a little afraid of the online world? Do you think public speaking is a better choice because you're not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the 'speaking thing' without realizing the hidden costs... emotional, physical, and monetary [...]

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How Branding Is Like Your Favorite Old Boots [Video]

Is Speaking right for you? Let's get real on speaking to digital. Okay, fess up... are you a little afraid of the online world? Do you think public speaking is a better choice because you're not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the 'speaking thing' without realizing the hidden costs... emotional, physical, and monetary [...]

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What’s Good About Haters… [Video]

We get so worried when we get whackos and haters online. But the truth is, if you’re not getting some cross dialogue once in a while, you are probably not putting your message out there in the most efficient way. Watch this video to learn why haters are a good thing and what you should do when they’re not: [...]

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Is Perfectionism Killing Your Brand [Video]

Is Perfectionism Killing Your Brand? I bet you care about how you come across, right? We all do. We all should. But you don’t want to get so sanitized that you blend in. I was looking for someone who told me to look for her post on Instagram, it’s someone that we’re going to be working with. And in full transparency, as I was scrolling down Instagram, I couldn’t find her. 🤷🏻‍♀️ Not for not looking for her, but I couldn’t find her because she looked [...]

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What Not To Wear On Camera + How To Fix It [Video]

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out. Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why... Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and believable for [...]

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Time for new photos? Hear what Gary Vaynerchuk thinks about personal branding photo shoots…

Wondering about a personal branding shoot? I asked Gary Vaynerchuk what he thought about them…⁠ “It’s one big game of insecurity. People are not willing to be themselves.”⁠ There you go. Case closed.⁠ Consider this a Public Service Announcement so you don’t get overwhelmed with some fancy-schamcy branding shoot that only dilutes the real you from from the people you want to attract and do business with.⁠ Earlier, Gary said that you can “call personal branding reputation, same 💩”⁠ Think about it.⁠ That’s all I got… [...]

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Attraction Marketing: How to align yourself with your best clients [Video]

We're All Unique. How to Attract Exactly Who You Want to Attract

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out. Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why... Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and believable for [...]

... READ MORE