authenticity

Your Magnetic Audience: Are You Polarizing? [Video]

magnetic-audience-are-you-polarizing
Grow your audience with this methodology and feel better too... Do you want to attract your most aligned audience? People who share your core values and are aligned with your beliefs? Let's pause for a moment and look at the situation that's happening in the United States right now and see how it can guide you to being magnetic to your audience. Here's why being polarizing is your best advantage...Some final thoughts...Keep your storytelling aligned to how you see the world, so that you can benefit someone else through your experience.And in turn, you can create a shared experience from that.Don't be afraid to speak your truth...to speak your mind.By not being authentic, you are actually hurting your business, your

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How Confident Women Over 40, 50, 60 Get Their Goals

Confident Women- Secrets to Success
12 Signs of Becoming A Confident Woman Do confident women have some insider secret above the rest? After all, we’re all doing the best we can every day but what makes some women more confident than others? When it comes to standing out in your business niche, pulling off a certain outfit, or even making massive life goals, some women seem to have all the confidence in the world while others are too timid to barely dip their toes into their dreams. So what makes confident women tick? How can some women be more confident than others? Is lack of confidence holding you back from achieving your goals. Let’s explore what makes a woman confident from my personal lens. We

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Work From Home Tips To Still Be Productive and Not Feel Caged In …[Video]

Work from home and not feel caged in
How to actually “work” from home... and still keep your independence... I know a lot of us are feeling caged in and out of sorts suddenly working from home..  I've been running an online business since 1999 and even though my office is in my house... and my day isn't much different than it usually is... I'm feeling a bit disoriented too during quarantine. It's funny but for years there are some people who don't take your working from home seriously...  Let me know if you've also encountered folks who dont respect your work from home boundaries...  Now that circumstances have changed, many are seeing how much less stressful it can be to NOT go to an outside office and

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The State of Modern Business Today… [Video]

The State of Modern Business Today
Modern business for a female entrepreneur or a savvy business owner, coach, consultant, or free-lancer today's online market can be tricky.The pandemic threw a monkey wrench that no one could have predicted other than the tired tactics of before were about to implode some way, somehow.So there's good reason for you to be stuck not knowing how to get you + your business out there.It’s a strange time, for sure...Especially if you’re a speaker, consultant or coach who depended on live events to fuel your business.You may ask yourself: how can I keep my business thriving when I’m not techie???Well, I’ve been successfully online for 21 years... seen the best and worst of being solely digital....Once you understand modern business,

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The Biggest Branding Mistake That Solopreneurs Make

When you are truly your own boss and wearing many hats, there's one big branding mistake that many solopreneurs make. Good News: It's an easy fix. *true confession* Solopreneurs have all the enviable freedom, right? Well, kinda WRONG! That’s what I thought. I launched my website back when my son was an infant so I could be a stay at home mom AND have my own business. That was 20 years ago and it started out right. YET, as my business grew, based on industry trends and my ego, I wanted something more. So I got lost behind my brand and became an entity rather than a person. . FocusOnStyle.com rather than Sharon Haver. Can you relate to that in your

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Is The Fear Of Change Why You Are Still Holding On? [Video]

Are you holding on to the wrong things in your business because of the fear of change? Let’s use clothing as an easy analogy. Holding on because of fear of change can definitely be debilitating for any business growth. Yet holding on does have it's merits... I started thinking about holding on to things you love for the right reasons in different aspects of life and business. About holding on to things because you're just used to holding on and you are afraid of change and when to let go. So, let's use my sweater as an analogy today now that I've rediscovered it. Watch my recent live video to hear more: A lot of times, especially in style because

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[True Confession] What’s in a brand name?

Perception...In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver.I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change.Not necessarily just for me…But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me started about what some people think about real stylists.)Yet STYLE is your FINGERPRINT in everything you do and how you are perceived.It’s not just fashion, beauty, home, brand, business, but style is your vibe… your individuality… your essence.WHAT DOES STYLE MEAN TO YOU?Granted I’m using my MARKETING brain more openly but

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Client Attraction: When They’re Not Your Raving Fans [Video]

Client-Attraction_-Why-Everyone-Doesn’t-Have-To-Really-Like-You
When they’re NOT your raving fan…Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience.The rest of the audience, just me. I was miserable but not the other 18,000ish people there.That’s because they were raving fans and I’d rather escape to record this video for you.What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in the sand to who your best audience is and who they are not.It’s a good thing.Watch the video and let me know what your favorite music is in the comment.If you need help in authentically attracting your most aligned audience, I can probably help

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The Best Way To Promote On Social Media Without Being Salesy? [Video]

What's the best way you can promote on social media without being salesy? Celebrity Hack Ahead: Are you afraid to reveal too much personal info or be hardcore selling on social media? If you are, you’re right on both. Here’s the thing, people come to social media to be social. So if your feed looks like a classified ad with zero character, no one will pay attention. Conversely, if you have a bad case of TMI and are over-sharing personal details, if you’re not talking to real friends, no one really cares. But there is a golden mix! I started to observe the feeds of celebrities who also have products. People like Bethenny Frankel and Kim Kardashian. Here's what I

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How Branding Is Like Your Favorite Old Boots [Video]

Are you a shoe lover too? Stay with me and you'll see how old boots are a lot like your business.Did you ever have a favorite pair that you loved so much but you knew it was time to put rest?Check out my bad mamajama high heel western boots that I rocked while pushing my son's stroller- about 19 OMG years ago.In Europe, the style is peeking its way back on trend so I decided to dig them out of the closet and rock them a different way today.Style is cyclical.Pretty much: something becomes "the" thing, it gets overdone so it fades away until, in due time, comes back in a similar tweaked way that appears fresh to your eyes.Same

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What’s Good About Haters… [Video]

We get so worried when we get whackos and haters online.But the truth is, if you’re not getting some cross dialogue once in a while, you are probably not putting your message out there in the most efficient way.Watch this video to learn why haters are a good thing and what you should do when they’re not: View this post on Instagram A post shared by Sharon Haver▪️Modern Business (@focusonstyle) What about when people sound off?When someone doesn’t like what you say it’s because you struck a nerve with them. That’s a good thing.It means you are speaking to your niche.There is nothing wrong with a healthy debate that ends up in agreeing to disagree. However, when it gets nasty, belligerent,

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Is Perfectionism Killing Your Brand [Video]

Is Perfectionism Killing Your Brand? I bet you care about how you come across, right? We all do. We all should. But you don't want to get so sanitized that you blend in. I was looking for someone who told me to look for her post on Instagram, it's someone that we're going to be working with. And in full transparency, as I was scrolling down Instagram, I couldn't find her. 🤷🏻‍♀️ Not for not looking for her, but I couldn't find her because she looked like so many other people in that particular niche. That's like brand death! Now this "perfectionist" image is not coming from a bad place. It's that they're trying to be perfect on camera. 📸

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Time for new photos? Hear what Gary Vaynerchuk thinks about personal branding photo shoots…

Wondering about a personal branding shoot? I asked Gary Vaynerchuk what he thought about them…⁠ “It's one big game of insecurity. People are not willing to be themselves.”⁠ There you go. Case closed.⁠ Consider this a Public Service Announcement so you don’t get overwhelmed with some fancy-schamcy branding shoot that only dilutes the real you from from the people you want to attract and do business with.⁠ Earlier, Gary said that you can “call personal branding reputation, same ”⁠ Think about it.⁠ That’s all I got… watch the video.⁠... it could be the most important 39 seconds you'll see today. Thoughts from Gary Vaynerchuk who is probably the King of All Social Media. Love him for cutting through the crud.⁠ Listen up:

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