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Tag Archives | authenticity

  • Attraction Marketing: How to align yourself with your best clients [Video]

    We're All Unique. How to Attract Exactly Who You Want to Attract

    If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out. Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why… Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and […]

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  • How to use your client value ladder to stop attracting the wrong prospects [Video]

    Great things happen step by step up the client value ladder.

    The Client Value Ladder: How to have your clients GROW with you (because your content + offers calls out to them) Hello from steamy Williamsburg, Brooklyn!  Are you attracting the WRONG prospects and feel scattered in creating a batch of disjointed content and product offers? As entrepreneurs it’s too easy to want to create MORE stuff so you can help more people, do more things. However, if you’re not STRATEGIC you can end up with a lot of DETACHED products […]

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  • Casual outfit for a business conference doesn’t have to be confusing

    hotelroom selfie

    So many women get confused about finding an outfit to wear to a casual business conference so wanted to share a quick style tip on my way to a mastermind in Miami. 13 hour days go by so quickly when you’re learning and surrounding yourself with A-list peers. If you really want to scale, it’s critical that you invest in your professional development. No man is an island. The more you learn, the more you grow, the more you connect with those […]

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  • Client Attraction: They Like You More! [Video]

    Connecting with your tribe: The Bond You Can't Break

    Client attraction to connect with your best audience online…. Hola from windy Miami! All that fussing and photo shoots, and you know what? Yeah baby, they like you more! ‘Cause people relate to real people. So it’s pretty obvious that they like you being you more than the fancy images you create. I’ll tell you more about this client attraction technique in the video below…

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  • The Best and Most Profitable Way To Use Social Media- It’s Not What You Think! [Video]

    In Your Social Media

    The Best and Most Profitable Way To Use Social Media- It’s Not What You Think! THE MISSING LINK IN SOCIAL MEDIA is something you see ignored way too often. VIDEO HERE   Think about this: Social media comes into your most personal spaces. You look at your phone at home, in bed, while your passing time, between meetings, while you’re in a waiting room, all the times when you “choose” not to be doing something else or taking in something too […]

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  • Be A Star With Your Authentic Personal Brand

    Build a Personal Brand That Authetically Aligns With You

    What is Your Personal Brand? When you hear about personal brand, what do you think about? No, it is not just about brands and products you buy. But it is about the AUTHENTIC YOU! Let Your Personal Brand Shine Through… Personal Brand is what speaks for you when you don’t have a chance to say a word. This is so true, especially in this social media era. People used to say that a picture worth a thousand words. But now, a […]

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  • Are branding photos the best way to connect with your audience? [Video]

    Real vs Staged Photos

    How do you balance your brand imaging? It isn’t always 50/50. Who doesn’t love easy math? This equation only has three parts: 80, 20 and YOU. When it comes to your online photos, 80 percent of the time you want to bring the every day you. The other 20 percent, feel free to tszuj it up! The most important part of the equation is you. You bringing yourself to the table. Whether it’s an everyday look or all Glam and […]

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  • Why you may be getting overlooked online and how to fix that [Video]

    Are you putting people asleep

    Do you wonder why you’re not getting noticed online? This could be the reason… As fun as it is to do big brand fancy photo shoots, this isn’t the best way to represent yourself. Why? Because people aren’t connecting with you as a REAL person! People relate to real people, and if you’re posting the same picture all over the place people zone out! We get exhausted from seeing the same photo over and over again. Or the same three […]

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  • Copycat Cure: Will someone steal your brand? [Video]

    Only YOU have this,,,

    Only YOU Have This… Only YOU have this,,, Afraid that someone can steal your brand? Don’t be! Only You are You! Sure, it’s scary to think that someone will try to come and take your brand away from you, but guess what? If your brand is YOU, that isn’t possible! No one else can be YOU. Do you see the repetitive word here? ‘YOU’! This is the most important part of your business, YOU are the most important part of […]

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  • How To Create Content That Authentically Connects With Your Ideal Audience

    The best content usually starts in the most non-complicated, simplest ways.

    Spoiler Alert: When it comes to connecting with your audience… you gotta be REAL! We’ve all done it, or at least entertained the idea. Thinking we need to do this, add that, hire them to grow our personal brand. Before you know it, you are out a ton and a half of money, spinning your wheels and ending up with a personal brand that’s no longer very personal. And content that seems not even close to you and your voice. […]

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