authenticity

How To Create Content That Authentically Connects With Your Ideal Audience

Spoiler Alert: When it comes to connecting with your audience... you gotta be REAL! We've all done it, or at least entertained the idea. Thinking we need to do this, add that, hire them to grow our personal brand. Before you know it, you are out a ton and a half of money, spinning your wheels and ending up with a personal brand that's no longer very personal. And content that seems not even close to you and your voice. The more you [...]

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Don’t Let “Extra Stuff” Hold You Back When Posting Content On The Go

Be in the moment when you are posting content on the go. It’s been a busy, fun filled week! Im out in California heading out to Sequoia national park. But since we’re in the car, I wanted to jump in with a great social media tip to help you in building a stronger connection with your peeps. A lot of us have the tendency to take on a ton of extra stuff in our businesses… And I know from experience that it’s so easy to [...]

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Instagram Posting Tips: End Social Media Stress + Be Authentic to Your Brand

How is it that being authentic to your brand (and you) on social media can be so dang confusing? It’s easy to get caught up in what everyone else is doing. So some of us grab templates and stock photos and Mad Libs type templates or hire someone to “speak” for us. I get it. Posting on social media can be intimidating, time consuming, annoying, a whole lot of hype or something you would just rather farm out. But it doesn’t have to be [...]

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Flexibility & Time Management Tips: How To Go To The Beach On A Work Day and Not Be A Slacker

How I can go to the beach on a work day and still get work done… it’s the secret sauce to time management. It’s a manic work day but my husband and I are headed right to the beach! Curious why? He works on Saturday and he has Monday off -- he's a doctor and you know how it is. So to compensate for our couple time, I have developed his kind of hours so we can spend time together on Mondays [...]

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Know when to be real [video]

How to be authentic when filming for social media. In the digital world, we connect with what seems authentic and real. So when you create images and videos for your tribe, you have to set yourself up properly. HOW DO YOU DO THAT EFFECTIVELY? A good rule of thumb is to have about 80% of your images be DIY to amplify your personal connection to your audience. Take the time to plan out your own photoshoots and videos and don’t worry if it’s not [...]

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Amplify Your Authentic Persona: How Reality TV Shows Can Change How You + Your Business Get Out There Forever! [Live Video]

The internet is your reality TV show

Successful Brand Building... Take a cue from reality shows and be yourself to attract your best audience Maybe the Kardashians aren’t the only ones getting this right. Do you know the reason why people get so addicted to reality shows? Have you ever felt this connection yourself? Without a doubt, what reality shows create are: • real connections • unique bonds with the audience Just by appearing at regular times on TV! And all of this happens because people crave that palpable authentic connection those people display [...]

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Stop the Generic Jungle! Start the year your way!

How to stand out in a crowded market by starting the year your way. I'm starting the year my way! And I highly encourage you to do the same. :) One of the business trends that I noticed in 2017 really broke my heart... It's that so many of us, especially women entrepreneurs, get lost in the GENERIC JUNGLE. They lose their personality... they lose their soul.. they lose their star power simply because they are too afraid to stand proud about who they are. They [...]

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How to build a large facebook community with Leadership Girl Haley Lynn Gray [7 Days to Amazing Podcast]

I don’t know about you but I think it’s pretty amazing having a large facebook community with over 60,000 members. If any of you have every dreamed about being a leader in your community, you are going to want to listen to Leadership Girl in this week’s episodeof the 7 Days to Amazing Podcast. Haley Lynn Gray, founder of the Women’s Entrepreneur Network joins us with insights on networking, success and the unique fingerprint that exists in every business. [...]

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[7 Days to Amazing Podcast] How to be authentic in your brand, business and life with Hilary Eldridge

How to Develop Your Leadership Style- From climbing Everest to what to wear as a keynote speaker, adventurer Alison Levine spills the beans on climbing to the top On this week's episode of The 7 Days to Amazing Podcast, Alison Levine, Adventurer, Mountaineer & Author, talks about her experiences climbing Mount Everest and how to apply the invaluable leadership + style lessons she has learned along the way. [...]

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