Sure the “Big Why” Is Critical To Your Message, But Don’t Neglect The ‘Where”
Finding your "Big Why" is typically the first step in your marketing and starting up your business as it's those very reasons that will keep you going when things get complicated. Knowing the "why" makes perfect sense to set the path to share your message (your "what") with the kind of audience you want to attract (your "who"). But what so many business coaches and entrepreneurs greatly overlook is YOUR BIG WHERE. In today's visual world where authenticity trumps staged and make-believe settings. So where you actually take your photos or shoot your videos really matters when you want to connect with your tribe as a legitimate, trustworthy, and down-to-earth (albeit aspirational) authority in your field. That's exactly why I
