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Is The Fear Of Change Why You Are Still Holding On? [Video]

Are you holding on to the wrong things in your business because of the fear of change? Let’s use clothing as an easy analogy. Holding on because of fear of change can definitely be debilitating for any business growth. Yet holding on does have it's merits... I started thinking about holding on to things you love for the right reasons in different aspects of life and business. About holding on to things because you're just used to holding on and you are afraid of change and when to let go. So, let's use my sweater as an analogy today now that I've rediscovered it. Watch my recent live video to hear more: A lot of times, especially in style because

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[True Confession] What’s in a brand name?

Perception...In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver.I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change.Not necessarily just for me…But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me started about what some people think about real stylists.)Yet STYLE is your FINGERPRINT in everything you do and how you are perceived.It’s not just fashion, beauty, home, brand, business, but style is your vibe… your individuality… your essence.WHAT DOES STYLE MEAN TO YOU?Granted I’m using my MARKETING brain more openly but

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Client Attraction: When They’re Not Your Raving Fans [Video]

Client-Attraction_-Why-Everyone-Doesn’t-Have-To-Really-Like-You
When they’re NOT your raving fan…Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience.The rest of the audience, just me. I was miserable but not the other 18,000ish people there.That’s because they were raving fans and I’d rather escape to record this video for you.What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in the sand to who your best audience is and who they are not.It’s a good thing.Watch the video and let me know what your favorite music is in the comment.If you need help in authentically attracting your most aligned audience, I can probably help

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The Best Way To Promote On Social Media Without Being Salesy? [Video]

What's the best way you can promote on social media without being salesy? Celebrity Hack Ahead: Are you afraid to reveal too much personal info or be hardcore selling on social media? If you are, you’re right on both. Here’s the thing, people come to social media to be social. So if your feed looks like a classified ad with zero character, no one will pay attention. Conversely, if you have a bad case of TMI and are over-sharing personal details, if you’re not talking to real friends, no one really cares. But there is a golden mix! I started to observe the feeds of celebrities who also have products. People like Bethenny Frankel and Kim Kardashian. Here's what I

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How Branding Is Like Your Favorite Old Boots [Video]

Are you a shoe lover too? Stay with me and you'll see how old boots are a lot like your business.Did you ever have a favorite pair that you loved so much but you knew it was time to put rest?Check out my bad mamajama high heel western boots that I rocked while pushing my son's stroller- about 19 OMG years ago.In Europe, the style is peeking its way back on trend so I decided to dig them out of the closet and rock them a different way today.Style is cyclical.Pretty much: something becomes "the" thing, it gets overdone so it fades away until, in due time, comes back in a similar tweaked way that appears fresh to your eyes.Same

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You Have The Power To Be True To You

I’m going to get frank… does this resonate with you or someone you know?? I’m afraid. I’m scared. I’m not worthy. What if….? Little stabs against your self worth, little punctures of your strength… inflicted by your own hand. I see so many women coaches, entrepreneurs, business owners— many younger— who have personally taken their own power away. They’re so afraid to get out there. So afraid to simply just be themselves that they have paralyzed themselves from ever rising to their goals. Yesterday was a weird juxtaposition… I was speaking with a women who was traumatized to show up as her brand- full of excuses and fears that she was making herself sick from the emotions involved in hiding.

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What’s Good About Haters… [Video]

We get so worried when we get whackos and haters online.But the truth is, if you’re not getting some cross dialogue once in a while, you are probably not putting your message out there in the most efficient way.Watch this video to learn why haters are a good thing and what you should do when they’re not: View this post on Instagram A post shared by Sharon Haver▪️Modern Business (@focusonstyle) What about when people sound off?When someone doesn’t like what you say it’s because you struck a nerve with them. That’s a good thing.It means you are speaking to your niche.There is nothing wrong with a healthy debate that ends up in agreeing to disagree. However, when it gets nasty, belligerent,

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Are you turning off the people you want to attract by living your best life? [Video]

Question: Is living your social media “best life” turning away perspective clients? Is your best life ever giving people the wrong perception of who you really are? So you just get unnoticed and stuck in that big scroll by  'cause you lost your true identity? Food for thought, for sure! Watch this video to see how living your best life can be harming your business: What I see happening— and granted obviously I'm a different generation— is a lot of people to put forth their best life ever by manufacturing concocted situations that represent freedom, luxury, travel, all with a perfect blowout and cute thing while gallivanted on a remote beach to show how cool they want you to believe

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How To Break Out of Your Comfort Zone Without Stressing Out

TEXT BLOCK You want to earn more money so you can live the life others dream about.... Stressing out about it will only hold you back. Begin by breaking out of your comfort zone and leave behind the old, stuck habits. We’ve all been guilty of getting stuck in old habits. Thinking that this worked before, so it should work now..... That’s your rigid mind playing tricks on you and trying to convince you to stay in its comfort zone. I get it. I like what I like too. When my son was young, I wanted to give him those extra things in life to become a well-rounded kid. My husband and I started taking our son to Jackson years

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Behind The Scenes On A PhotoShoot You Can Do On Your Own [Video]

Lights, Camera… now what? You don’t need all that stuff but there is nothing wrong with tszujing up the equipment on occasion. It's important to remember though that you are the main attraction, not any of the extra fancy things around you. Having a good background is definitely important for looking aspirational, but that doesn't mean you need to think so hard about it that you can't focus on your message. Fancy equipment can be fun! It can make videos look really nice. It goes back to my 80/20 rule, see post here, about using the upscale things 20% of the time but the other 80% being as natural as possible in your video and photo production. KNOW your equipment

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How To Get In Alignment With Who You Are To Get The Results You Want With Iconic Moments [Video]

You know something’s off but not sure what it is… You know you need to get in alignment with who you are to get the results you want... But getting out there and stepping up can be confusing and scary... Don’t worry, here’s… What you can do to STOP hiding and BE the face of your brand! I was there once. I hid behind my business and didn’t represent because I was insecure and scared to be vulnerable. Truth be told, it was because the climate back in 1999 when I founded FocusOnStyle.com was not about personal brands but more about online magazines. Ironic, since the site developed from my personal style advice column that was distributed to 400 newspapers.

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Are branding photos the best way to connect with your audience? [Video]

How do you balance your brand imaging? It isn't always 50/50. Who doesn't love easy math? This equation only has three parts: 80, 20 and YOU. When it comes to your online photos, 80 percent of the time you want to bring the every day you. The other 20 percent, feel free to tszuj it up! The most important part of the equation is you. You bringing yourself to the table. Whether it's an everyday look or all Glam and Glitter - we still should see you every time. That's who we're here for! Let's chat, do that super easy math with me!   Don't be scared of showing your regular style, but don't be scared of the higher billed

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Why you may be getting overlooked online and how to fix that [Video]

Do you wonder why you’re not getting noticed online? This could be the reason... As fun as it is to do big brand fancy photo shoots, this isn’t the best way to represent yourself. Why? Because people aren’t connecting with you as a REAL person! People relate to real people, and if you’re posting the same picture all over the place people zone out! We get exhausted from seeing the same photo over and over again. Or the same three photos, for that matter. But if they’re all from the *same* photo shoot they all start to look alike and people don’t see it anymore. The worst part? They don’t see YOU! WATCH to see how to avoid your photos

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