bosslady

You Have The Power To Be True To You

I’m going to get frank… does this resonate with you or someone you know?? I’m afraid. I’m scared. I’m not worthy. What if….? Little stabs against your self worth, little punctures of your strength… inflicted by your own hand. I see so many women coaches, entrepreneurs, business owners— many younger— who have personally taken their own power away. They’re so afraid to get out there. So afraid to simply just be themselves that they have paralyzed themselves from ever rising to their goals. Yesterday was a weird juxtaposition… I was speaking with a women who was traumatized to show up as her brand- full of excuses and fears that she was making herself sick from the emotions involved in hiding.

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The Hidden Costs Of Speaking Vs. Online Marketing? [Video]

Is Speaking right for you? Let's get real on speaking vs. digital. Okay, fess up... are you a little afraid of the online world? Do you think public speaking is a better choice because you're not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the 'speaking thing' without realizing the hidden costs... emotional, physical, and monetary from pursuing the dream. The results are not nearly as targeted (unless you can sell ice to an Eskimo) and you end up in a viscous circle of maybe the next one will

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Market Like A Kardashian- It will work for you too!

Market Like A Kardashion- IT will work for you too!Even if you don't love the Kardashians, you've gotta give them credit for incredible marketing longevity.Strolling around my neighborhood, I couldn't help but keep thinking about an article I read in The New York Times earlier, "Keeping Up With the Kardashian Cash Flow."According to the article, when Kris Jenner pitched the show to Ryan Seacrest, she said, ‘We will be vulnerable.VULNERABILITY and AUTHENTICITY are what draws your audience in.It removes the veneer of the third wall that keeps you on one side and your audience on the other.People get to KNOW, LIKE AND TRUST you like a real human being....That CONNECTION IS PRICELESS.You can and should do this too. -Your brand

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Is your personal brand marketing a snooze fest?

Entrepreneur Friends, This could be the missing ⛓link ⛓to why they're not paying attention to your personal brand marketing! Come along with me to New York's Chelsea Market to find out why and how to stop it. Did you ever think that this could be the very reason your audience is tuning out? This topic came up a few times this week in conversations with entrepreneurs and coaches so I want to make sure it doesn't happen to you. Your content is good. You have expertise for days. You know your shizzle better than anyone else. But you're not getting the attention and conversion you want for from social media and ads. If you are constantly seen in the same place, in

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