Sharon Haver Circle

PERSONALITY BRAND KICKSTART: Become An Authentic Superstar...

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Successful Lifestyle Brand: 5 Things You Need To Know To Create One [Video]

successful-lifetsyle-brand
A lifestyle-based business is creating a personal brand that supports the way you choose to live your life, which in turn is magnetic to your followers, customers, clients and base. It’s going a step further by infusing your personality into a personal lifestyle brand that authentically aligns with not only who you are, but how you choose to spend your hours. You are the face of your brand, who is both aspirational and relatable to your target audience. As a part of a series called “5 Things You Need To Know To Create A Very Successful Lifestyle Brand ” I had the pleasure of being interviewed by Chef Vicky Colas. Vicky is a contributor to Authority Magazine and Thrive Global, where you can

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Your Business Coach Probably Never Told You This BUT It’s Key To Going Next Level [Video]

Do you feel like you’re doing everything right, it’s just not connecting? This could be why... Yes, you want to have as many things as are useful in your arsenal in order to build you business. Yes, you want the training, the strategy, the tactics - there is nothing wrong with that. BUT sometimes you can get stuck EVEN WITH everything you need. This can make anyone feel like a Debbie Downer. You invest all this money and time into your business but, somehow, it’s going nowhere. Here is what is going on: you’re putting the ‘cart’ before the ‘horse’. Let me break it down for you. Horses can’t pull a cart if it’s IN FRONT of them, right? You

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Copycat Cure: Will someone steal your brand? [Video]

Afraid that someone can steal your brand? Don’t be! Only You are You! Sure, it’s scary to think that someone will try to come and take your brand away from you, but guess what? If your brand is YOU, that isn’t possible! No one else can be YOU. Do you see the repetitive word here? ‘YOU’! This is the most important part of your business, YOU are the most important part of your business. WATCH to get a confidence boost, some tips and advice on how to be YOU! Keys to keep in mind to avoid some copycat from even thinking that theycan steal you brand… Authenticity is the key. Be real. Be genuine. Be you. No one else can

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Don’t Let “Extra Stuff” Hold You Back When Posting Content On The Go

Be in the moment when you are posting content on the go. It’s been a busy, fun filled week! Im out in California heading out to Sequoia national park. But since we’re in the car, I wanted to jump in with a great social media tip to help you in building a stronger connection with your peeps. A lot of us have the tendency to take on a ton of extra stuff in our businesses… And I know from experience that it’s so easy to make excuses that you need to buy equipment, fancy tech, or other gear to do things “the right” way… But it’s not always true. And it can definitely hold you back when posting on social

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Instagram Posting Tips: End Social Media Stress + Be Authentic to Your Brand

Imagine not dreading to post on Instagram! How is it that being authentic to your brand (and you) on social media can be so dang confusing? It’s easy to get caught up in what everyone else is doing. So some of us grab templates and stock photos and Mad Libs type templates or hire someone to “speak” for us. I get it. Posting on Instagram -- or any social media-- can be intimidating, time consuming, annoying, a whole lot of hype or something you would just rather farm out. But it doesn’t have to be that way. It shouldn’t be that way. People connect with real people, not the souped up image that someone fabricates. Watch my Live video about

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Entrepreneur Advice: Are you believable in your expertise? [Quick Tips Video]

Do you come across as a real expert? As a women entrepreneur, being a thought leader, or someone that people are actually willing to listen to, is critical for the success of your business. Your brand image has to be clear, consistent, and legitimate for you to be recognized as a professional in your expertise. Learn how to be believable in everything that you do and level up your credibility by focusing on your image to attract high-level clients for your business. Also, if you are not sharing your ideas publicly, people will not know what those ideas are… Women entrepreneurs must have constant content creation for their business, and must look the part when delivering that content. It is

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Business Tip: Always uphold your brand image, even if it’s just for show [Quick Tips Video]

It is absolutely critical that you uphold your professional image even if it’s just for show. When your face and brand is being seen you must step into your star power and represent. The show must go on! Both sides have to look the part in order to have a comfortable, enjoyable, and professional experience. Stage interviews, Q&A panels, podcasts, radio interviews, and other live streams all have an audience that came to see a show, so you must show up like you mean it! Being frequently booked for shows, I’ve picked up a few pointers to help other professionals or entrepreneurs with conduct during an interview 1) Smile as if nothing is wrong– if there are times when your

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The hidden meaning of what your brand colors say about you [Quick Tips Video]

The hidden meaning of what your brand colors say about you
How do the colors you use in your business visually connect to you and your brand? Join me in this Quick Tips video as I explain the importance of having the right brand colors that are aligned to your business. I'm not going to get all spooky on you but there is a subliminal, hidden meaning of what your brand colors say about you. The colors that you use to represent yourself in your business and online are part of the instant  visual message that that you send. Before you have time to say a word, people assume different things  about you from the first impression  that your brand silently speaks, and sometimes that can even be damaging to how you are

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Reinvention Advice to have a relevant personal brand so your small business doesn’t fall behind! [Quick Tips Video]

How to have a relevant personal brand + the WORST lighting ever!!! It's so easy to rest on your laurels but you don't want to let your brand fall behind. Join me in this Quick Tips video with a beautiful Hudson River New York City view of the Freedom Tower behind me (and some REALLY atrocious light) to learn why it's important as a woman entrepreneur and small business owner to stay on top of your personal brand to be perceived as relevant in your small business. P.S. Use the yucky lighting in this video to see how important it is to be literally seen in the right light... it's ok to once in awhile have bad lighting if you

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Reinvention Tips: What happens when the something you do is not the something you’re known for? [Quick Tips Video]

Reinvention Tips: What happens when the something you do is not the something you’re known for?
How to get it right!  Reinvent your personal brand to be more aligned with what you really do. The biggest piece of advice I can give any business owner is to keep their audience in the loop with their evolution - whatever it may be. I've been in business for 3 decades! And a lot has evolved about FocusOnStyle in that time. So I always make it a point to keep my audience updated on what is going on. It can be hard sometimes. FocusOnStyle began as a fashion magazine and is now a brand and image consulting firm.  A lot of people had trouble letting go of FocusOnStyle as being solely a fashion and style company. The truth is

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Personal Branding 101- How your personal brand is more than you think it is [Quick Tips Video]

Personal Branding 101- How your personal brand is more than you think it is
Personal branding tips for small business owners and entrepreneurs. It can get very confusing to know what a personal brand is, but once you understand its messaging, the results are invaluable. In this Quick Tips video, you will learn how a personal brand is more than you think it is and how it comes into play when you position yourself as the face of your brand. Most of us know that a personal brand is a visual representation of ourselves and/or businesses... but a lot more goes into it than you think. The look, feel, typeface, fonts, brand colors, style of design and style of your web site, along with how you present and position yourself with  your fashion fashion,

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[7 Days to Amazing Podcast] How to Express And Develop Your True Brand With Jena Rodriguez

This Week: Finding your true brand within yourself and letting it shine. No one understands truth in branding like Jena Rodriguez. Jena - an entrepreneur, author, speaker, and strategist -  has worked with countless organizations to help get to the bottom of brand identity and how to portray it into the world. On this week's episode of The 7 Days to Amazing Podcast, Jena Rodriguez demystifies the "buzz word" and gives us a rundown of what branding really means. She shows that a brand is something that exists naturally, and can be extrapolated from our being in terms of leadership, personality and attitude. The bottom line... branding is a foundational expression of who you are and what you stand for. 

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