Default- Home- helping you + your biz get out there

Tag Archives | branding

  • The Secret To Finding Brand Inspiration [Video]

    be visually inspiring

    Elevate Your Personal Brand For Photos and Videos With Visual Storytelling Inspiration… Today’s beautiful setting is perfect to talk to you about brand inspiration for photos and videos. Your visual story can dramatically change from simply where you are and how you position yourself. Inspiration for photos and videos can become overwhelming when you don’t know where to start. But here’s the thing: You need your own secret sauce, your own special something, to not be a commodity in today’s […]

    ... READ MORE
  • Be A Star With Your Authentic Personal Brand

    Build a Personal Brand That Authetically Aligns With You

    What is Your Personal Brand? When you hear about personal brand, what do you think about? No, it is not just about brands and products you buy. But it is about the AUTHENTIC YOU! Let Your Personal Brand Shine Through… Personal Brand is what speaks for you when you don’t have a chance to say a word. This is so true, especially in this social media era. People used to say that a picture worth a thousand words. But now, a […]

    ... READ MORE
  • You have everything you need – Now take this FIRST Step To Being Seen As The Expert [Video]

    Being Seen As An Expert

    Don’t treat the camera like a stranger. It’s so easy to be self judging in front of the camera, isn’t it? You know that people are going to see the photo, see you and make a snap decision about if they want to trust you. YIKES. That is a scary thought, so it makes sense that you’re nervous to get in front of the camera. I don’t blame you. BUT, those nerves SHOW and they aren’t the message you want […]

    ... READ MORE
  • Want Stronger Engagement? Try this hack that you have with you right now! [Video]

    Want Stronger Engagement?

    People want to go on your adventures with you — don’t let them down! The world is beautiful. Your environment is a part of who you are – and we want to get to know YOU! Whether it’s your home base, like mine here in NYC, or you’re on vaca – you’ve gotta show off the amazing things you find around you. Not only is it gorgeous, but it makes for more interesting photos and videos. Not that sitting in […]

    ... READ MORE
  • Copycat Cure: Will someone steal your brand? [Video]

    Only YOU have this,,,

    Only YOU Have This… Only YOU have this,,, Afraid that someone can steal your brand? Don’t be! Only You are You! Sure, it’s scary to think that someone will try to come and take your brand away from you, but guess what? If your brand is YOU, that isn’t possible! No one else can be YOU. Do you see the repetitive word here? ‘YOU’! This is the most important part of your business, YOU are the most important part of […]

    ... READ MORE
  • Camera Shy? Not Any More With These 3 Easy Tricks To Look Great In Photos [Live Video]

    how to look natural in photos, selfies or headshots when you are not a model

    If you ever wonder how to take a great photo that you can use on social media, video thumbnails and set ups, your web site, your book cover… basically anything, then this post is definitely for you. It can get overwhelming if not a dent to your ego when you try to take a photo and end up looking not so hot. One thing I learned on 15 years on photoshoots is that many models and celebrities are not as […]

    ... READ MORE
  • Why taking your tribe along for the ride is critical to your bond

    create a bond by bringing your tribe with you for the ride

    We’re talking about connecting with your audience this week.  The profound connection and bond to the right tribe who truly gets you and wants a part of your secret sauce. That type of magnetic attraction comes one way- by being real. In today’s crowded market so many of us realize that expertise is not enough to stand out in a crowded market. It’s easy to feel stuck in your business and not know how to get out so you can get […]

    ... READ MORE
  • The Art of Positioning in the Mind’s Eye

    Persceptive-2

    How people see you makes a difference in your business. You may have heard about this phrase — positioning is the new currency. But what does this mean? It goes without saying that people are influenced by entrepreneurs who they can relate to or look up to. In layman’s terms, how people see you and perceive you is exactly WHAT and HOW they think of you in their mind. So most of the time were talking about brand image, brand […]

    ... READ MORE
  • Know when to be real [video]

    featured

    How to be authentic when filming for social media. In the digital world, we connect with what seems authentic and real. So when you create images and videos for your tribe, you have to set yourself up properly. HOW DO YOU DO THAT EFFECTIVELY? A good rule of thumb is to have about 80% of your images be DIY to amplify your personal connection to your audience. Take the time to plan out your own photoshoots and videos and don’t […]

    ... READ MORE
  • Brand Building Puzzle – Solved!

    How do you solve the PUZZLE of building your BRAND

    Ok, you’re REINVENTING YOURSELF… So how do you solve the PUZZLE of building your BRAND? Creating a personal brand from scratch can be overwhelming, but there is a way to not only easily find your best brand persona but also be as authentic as possible. Oh, did I mention that it will be fun and creative too? One of the frustrations that I often hear about from clients, and entrepreneurs new to the online space, is how to create a […]

    ... READ MORE
  • Amplify Your Authentic Persona: How Reality TV Shows Can Change How You + Your Business Get Out There Forever! [Live Video]

    The internet is your reality TV show

    Successful Brand Building… Take a cue from reality shows and be yourself to attract your best audience Maybe the Kardashians aren’t the only ones getting this right. Do you know the reason why people get so addicted to reality shows? Have you ever felt this connection yourself? Without a doubt, what reality shows create are: • real connections • unique bonds with the audience Just by appearing at regular times on TV! And all of this happens because people crave […]

    ... READ MORE