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Tag Archives | branding

  • [True Confession] What’s in a brand name?

    brand name, Seo tips, brand integrity, online marketing

    [True Confession] What’s in a brand name? Perception. In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver. I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change. Not necessarily just for me… But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me […]

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  • The Biggest Branding Mistake That Solopreneurs Make

    Solopreneurs, if you're not a personality brand, you'll get stuck in the masses.

    When you are truly your own boss and wearing many hats, there’s one big branding mistake that many solopreneurs make. Good News: It’s an easy fix. *true confession* Solopreneurs have all the enviable freedom, right? . Well, kinda WRONG! . That’s what I thought. . I launched my website back when my son was an infant so I could be a stay at home mom AND have my own business. . That was 20 years ago and it started out […]

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  • Client Attraction: When They’re Not Your Raving Fans [Video] 

    Client Attraction_ Why Everyone Doesn’t Have To Really Like You

    When they’re NOT your raving fan… Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience. The rest of the audience, just me. I was miserable but not the other 18,000ish people there. That’s because they were raving fans and I’d rather escape to record this video for you. What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in […]

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  • The Best Way To Promote On Social Media Without Being Salesy? [Video]

    I picked up this social selling trick from reality TV stars

    Is Speaking right for you? 🍎to 🍏Let’s get real on speaking to digital. Okay, fess up… are you a little afraid of the online world? Do you think public speaking is a better choice because you’re not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the ‘speaking thing’ without […]

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  • How Branding Is Like Your Favorite Old Boots [Video]

    bad mamajama-2

    Is Speaking right for you? 🍎to 🍏Let’s get real on speaking to digital. Okay, fess up… are you a little afraid of the online world? Do you think public speaking is a better choice because you’re not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the ‘speaking thing’ without […]

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  • What’s Good About Haters… [Video]

    You Can't Please Everybody (and That's A Good Thing)

    We get so worried when we get whackos and haters online. But the truth is, if you’re not getting some cross dialogue once in a while, you are probably not putting your message out there in the most efficient way. Watch this video to learn why haters are a good thing and what you should do when they’re not:

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  • Time for new photos? Hear what Gary Vaynerchuk thinks about personal branding photo shoots…

    gary vaynerchuk personal branding shoots

    Wondering about a personal branding shoot? I asked Gary Vaynerchuk what he thought about them…⁠ “It’s one big game of insecurity. People are not willing to be themselves.”⁠ There you go. Case closed.⁠ Consider this a Public Service Announcement so you don’t get overwhelmed with some fancy-schamcy branding shoot that only dilutes the real you from from the people you want to attract and do business with.⁠ Earlier, Gary said that you can “call personal branding reputation, same 💩”⁠ Think […]

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  • Is Perfectionism Killing Your Brand [Video]

    Copy of Being Too Perfect Is Brand Death, Here's Why....

    Is Perfectionism Killing Your Brand? I bet you care about how you come across, right? We all do. We all should. But you don’t want to get so sanitized that you blend in. I was looking for someone who told me to look for her post on Instagram, it’s someone that we’re going to be working with. And in full transparency, as I was scrolling down Instagram, I couldn’t find her. 🤷🏻‍♀️ Not for not looking for her, but I […]

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  • Client Attraction 101: Lessons Learned From The Dog Park [Video]

    client attraction -dog park wisdom...-2

    If you made client attraction as easy as dogs playing life would be grand! Attention all animal lovers: don’t you love how they don’t obsess but just do?! Mr. Poodle and I paid morning visit to the dog park and I couldn’t help but notice how the puppy playing patters were so similar to your client attraction and brand building. Watch the video to hear me out…

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  • You Deserve To Achieve Your Goals Faster: How You Can End The Waiting Game In Your Business And Jump In [Video]

    How To StopWaiting Around and Jump In!

    If you find yourself stuck in the waiting game and not achieving your goals as quickly as you like, this is for you! I’m the child of a constant procrastinator. Through the years I have come to realize that waiting for whatever reason can very well be a sign of procrastination. If you wait long enough, of course something will be newer, better, different, cheaper, whatever. However by waiting is an act of stillness in the decision process. You never […]

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  • Attraction Marketing: How to align yourself with your best clients [Video]

    We're All Unique. How to Attract Exactly Who You Want to Attract

    If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out. Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why… Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and […]

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