Sharon Haver - FocusOnStyle.com branding posts

The State of Modern Business Today… [Video]

Modern business for a female entrepreneur or a savvy business owner, coach, consultant, or free-lancer today's online market can be tricky.The pandemic threw a monkey wrench that no one could have predicted other than the tired tactics of before were about to implode some way, somehow.So there's good reason for you to be stuck not knowing how to get you + your business out there.It’s a strange time, for sure...Especially if you’re a speaker, consultant or coach who depended on live events to fuel your business.You may ask yourself: how can I keep my business thriving when I’m not techie???Well, I’ve been successfully online for 21 years... seen the best and worst of being solely digital....Once you understand modern business,

When you are truly your own boss and wearing many hats, there's one big branding mistake that many solopreneurs make. Good News: It's an easy fix. *true confession* Solopreneurs have all the enviable freedom, right? Well, kinda WRONG! That’s what I thought. I launched my website back when my son was an infant so I could be a stay at home mom AND have my own business. That was 20 years ago and it started out right. YET, as my business grew, based on industry trends and my ego, I wanted something more. So I got lost behind my brand and became an entity rather than a person. . FocusOnStyle.com rather than Sharon Haver. Can you relate to that in your

POSITIONINGIS THE NEW CURRENCY Modern Business, Authentic Marketing + Personality Branding... Redefined To Suit Your StyleEmpowering savvy experts and driven female entrepreneurs become successful lifestyle-based online business owners by creating a personality brand that suits their style, values, and individuality so they don't get unnoticed in a crowded market YES! I WANT TO GET GOING Hi, I’m Sharon Haver "Style is the fingerprint on EVERYTHING you do that tells the world what is uniquely you. That is why I love helping women entrepreneurs step into their STAR Power so they can fully and profitably reach their potential to soar through their life, beauty, personal development, brand + business!"Sharon Haver knows that positioning is the new currency. Sharon is a modern business marketing expert

Are you holding on to the wrong things in your business because of the fear of change? Let’s use clothing as an easy analogy. Holding on because of fear of change can definitely be debilitating for any business growth. Yet holding on does have it's merits... I started thinking about holding on to things you love for the right reasons in different aspects of life and business. About holding on to things because you're just used to holding on and you are afraid of change and when to let go. So, let's use my sweater as an analogy today now that I've rediscovered it. Watch my recent live video to hear more: A lot of times, especially in style because

Perception...In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver.I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change.Not necessarily just for me…But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me started about what some people think about real stylists.)Yet STYLE is your FINGERPRINT in everything you do and how you are perceived.It’s not just fashion, beauty, home, brand, business, but style is your vibe… your individuality… your essence.WHAT DOES STYLE MEAN TO YOU?Granted I’m using my MARKETING brain more openly but

When they’re NOT your raving fan…Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience.The rest of the audience, just me. I was miserable but not the other 18,000ish people there.That’s because they were raving fans and I’d rather escape to record this video for you.What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in the sand to who your best audience is and who they are not.It’s a good thing.Watch the video and let me know what your favorite music is in the comment.If you need help in authentically attracting your most aligned audience, I can probably help

What's the best way you can promote on social media without being salesy? Celebrity Hack Ahead: Are you afraid to reveal too much personal info or be hardcore selling on social media? If you are, you’re right on both. Here’s the thing, people come to social media to be social. So if your feed looks like a classified ad with zero character, no one will pay attention. Conversely, if you have a bad case of TMI and are over-sharing personal details, if you’re not talking to real friends, no one really cares. But there is a golden mix! I started to observe the feeds of celebrities who also have products. People like Bethenny Frankel and Kim Kardashian. Here's what I

Are you a shoe lover too? Stay with me and you'll see how old boots are a lot like your business.Did you ever have a favorite pair that you loved so much but you knew it was time to put rest?Check out my bad mamajama high heel western boots that I rocked while pushing my son's stroller- about 19 OMG years ago.In Europe, the style is peeking its way back on trend so I decided to dig them out of the closet and rock them a different way today.Style is cyclical.Pretty much: something becomes "the" thing, it gets overdone so it fades away until, in due time, comes back in a similar tweaked way that appears fresh to your eyes.Same

We get so worried when we get whackos and haters online.But the truth is, if you’re not getting some cross dialogue once in a while, you are probably not putting your message out there in the most efficient way.Watch this video to learn why haters are a good thing and what you should do when they’re not: View this post on Instagram A post shared by Sharon Haver▪️Modern Business (@focusonstyle) What about when people sound off?When someone doesn’t like what you say it’s because you struck a nerve with them. That’s a good thing.It means you are speaking to your niche.There is nothing wrong with a healthy debate that ends up in agreeing to disagree. However, when it gets nasty, belligerent,

Question: Is living your social media “best life” turning away perspective clients? Is your best life ever giving people the wrong perception of who you really are? So you just get unnoticed and stuck in that big scroll by 'cause you lost your true identity? Food for thought, for sure! Watch this video to see how living your best life can be harming your business: What I see happening— and granted obviously I'm a different generation— is a lot of people to put forth their best life ever by manufacturing concocted situations that represent freedom, luxury, travel, all with a perfect blowout and cute thing while gallivanted on a remote beach to show how cool they want you to believe

Is Perfectionism Killing Your Brand? I bet you care about how you come across, right? We all do. We all should. But you don't want to get so sanitized that you blend in. I was looking for someone who told me to look for her post on Instagram, it's someone that we're going to be working with. And in full transparency, as I was scrolling down Instagram, I couldn't find her. 🤷🏻‍♀️ Not for not looking for her, but I couldn't find her because she looked like so many other people in that particular niche. That's like brand death! Now this "perfectionist" image is not coming from a bad place. It's that they're trying to be perfect on camera. 📸

What Not To Wear On Camera (Includes a very bad example of me!) Probably the most popular style question I get from entrepreneurs and coaches is what to wear and what not to wear on camera. It really depended on the camera (phone, still, video, TV), your angle, how you are positioned, and the crop. One would think that with 15 years of pro stylist experience I would ALWAYS get it right. One would be kinda sorta close to the truth, sometimes. Here’s the thing: what looks good in person doesn’t always look good on camera, let alone on video or iPhone. Watch to see how my outfit goes from looking terrible to looking great, and why. Now the best

Wondering about a personal branding shoot? I asked Gary Vaynerchuk what he thought about them…⁠ “It's one big game of insecurity. People are not willing to be themselves.”⁠ There you go. Case closed.⁠ Consider this a Public Service Announcement so you don’t get overwhelmed with some fancy-schamcy branding shoot that only dilutes the real you from from the people you want to attract and do business with.⁠ Earlier, Gary said that you can “call personal branding reputation, same ”⁠ Think about it.⁠ That’s all I got… watch the video.⁠... it could be the most important 39 seconds you'll see today. Thoughts from Gary Vaynerchuk who is probably the King of All Social Media. Love him for cutting through the crud.⁠ Listen up:

PERSONALITY BRAND KICKSTART: Become An Authentic Superstar...

The State of Modern Business Today… [Video]

The Biggest Branding Mistake That Solopreneurs Make

[NEW-Dec2021] Sharon Haver – FocusOnStyle.com, A Place To Help Women Entrepreneurs With Modern Business, Authentic Marketing + Personality Branding…Redefined To Suit Your Style.

How Branding Is Like Your Favorite Old Boots [Video]

What’s Good About Haters… [Video]

What Not To Wear On Camera + How To Fix It [Video]

Time for new photos? Hear what Gary Vaynerchuk thinks about personal branding photo shoots…

Female Entrepreneurs: Helping You & Your Business Get Out There!