Sharon Haver - FocusOnStyle.com branding posts

The Secret To Finding Brand Inspiration [Video]

Elevate Your Personal Brand For Photos and Videos With Visual Storytelling Inspiration... Today's beautiful setting is perfect to talk to you about brand inspiration for photos and videos. Your visual story can dramatically change from simply where you are and how you position yourself. Inspiration for photos and videos can become overwhelming when you don't know where to start. But here's the thing: You need your own secret sauce, your own special something, to not be a commodity in today's very crowded marketplace. This is your reality show. I have a super effective hack that I not only do for myself but use with clients and students. It is based on exactly what we did when I was a stylist on

What is Your Personal Brand? When you hear about personal brand, what do you think about? No, it is not just about brands and products you buy. But it is about the AUTHENTIC YOU! This is How You Should Build Your Own Authentic Personal Brand… Posted by Sharon Haver - Focusonstyle.com Let Your Personal Brand Shines Through… Personal Brand is what speaks for you when you don’t have a chance to say a word. This is so true, especially in this social media era. People used to say that a picture worth a thousand words. But now, a picture can worth a thousand dollars! Or, likes! Or, subscribers! But, only if you know how to let your authentic personal brand

It's How You Treat The Camera. It’s so easy to be self judging in front of the camera, isn’t it? You know that people are going to see the photo, see you and make a snap decision about if they want to trust you. YIKES. That is a scary thought, so it makes sense that you’re nervous to get in front of the camera. You want them to be seen as the expert you are, but it's nerve racking to get in front of that camera. But How? Watch For The Inside Scoop... I don’t blame you. BUT, those nerves SHOW and they aren’t the message you want to send! That isn’t meant to make you even MORE self-conscious -

Wanna Increase Engagement? Ponder this: What would you rather see? Someone in the same old boring spot everyday, or a sneak peak into their lives? People want to go on your adventures with you -- don’t let them down! The world is beautiful. Your environment is a part of who you are - and we want to get to know YOU! Whether it’s your home base, like mine here in NYC, or you’re on vaca - you’ve gotta show off the amazing things you find around you. Not only is it gorgeous, but it makes for more interesting photos and videos. AND it increases engagement and strengthens the bond of who you really are. Case in Point: How gorge is my video in

You know something’s off but not sure what it is… You know you need to get in alignment with who you are to get the results you want... But getting out there and stepping up can be confusing and scary... Don’t worry, here’s… What you can do to STOP hiding and BE the face of your brand! I was there once. I hid behind my business and didn’t represent because I was insecure and scared to be vulnerable. Truth be told, it was because the climate back in 1999 when I founded FocusOnStyle.com was not about personal brands but more about online magazines. Ironic, since the site developed from my personal style advice column that was distributed to 400 newspapers.

Afraid that someone can steal your brand? Don’t be! Only You are You! Sure, it’s scary to think that someone will try to come and take your brand away from you, but guess what? If your brand is YOU, that isn’t possible! No one else can be YOU. Do you see the repetitive word here? ‘YOU’! This is the most important part of your business, YOU are the most important part of your business. WATCH to get a confidence boost, some tips and advice on how to be YOU! Keys to keep in mind to avoid some copycat from even thinking that theycan steal you brand… Authenticity is the key. Be real. Be genuine. Be you. No one else can

If you ever wonder how to take a great photo that you can use on social media, video thumbnails and set ups, your web site, your book cover... basically anything, then this post is definitely for you. It can get overwhelming, if not a dent to your ego, when you try to take a photo and end up looking not so hot. One thing I learned on 15 years on photoshoots is that many models and celebrities are not as spectacular as you would imagine, they just know how to turn it on for the camera so they can look great in photos. As an entrepreneur, someone who is the face of your business, or even wanting to be a

create a bond by bringing your tribe with you for the ride

I’m taking you for a ride literally and why you should take me on a ride too! We’re talking about connecting with your audience this week. The profound connection and bond to the right tribe who truly gets you and wants a part of your secret sauce. That type of magnetic attraction comes one way- by being real. In today’s crowded market so many of us realize that expertise is not enough to stand out in a crowded market. It’s easy to feel stuck in your business and not know how to get out so you can get to your next level of what to do. To get to the next level in your personal brand and connect with your audience,

How people see you makes a difference in your business. You may have heard about this phrase -- positioning is the new currency. But what does this mean? It goes without saying that people are influenced by entrepreneurs who they can relate to or look up to. In layman’s terms, how people see you and perceive you is exactly WHAT and HOW they think of you in their mind. So most of the time were talking about brand image, brand stature and message positioning but very rarely we talk about simple things that impact how people see you in photos such as how your sitting to the camera. Take my video below as an example where I am sitting down

How to be authentic when filming for social media. In the digital world, we connect with what seems authentic and real. So when you create images and videos for your tribe, you have to set yourself up properly. HOW DO YOU DO THAT EFFECTIVELY? A good rule of thumb is to have about 80% of your images be DIY to amplify your personal connection to your audience. Take the time to plan out your own photoshoots and videos and don’t worry if it’s not perfect. People relate to what’s authentic and real - like when you’re doing your own live videos, The shot is very spontaneous You hold your own camera You set yourself up, your own hair and makeup

Ok, you're REINVENTING YOURSELF... So how do you solve the PUZZLE of building your BRAND? Creating a personal brand from scratch can be overwhelming, but there is a way to not only easily find your best brand persona but also be as authentic as possible. Oh, did I mention that it will be fun and creative too? One of the frustrations that I often hear about from clients, and entrepreneurs new to the online space, is how to create a cohesive personal brand that reflects their personality and expertise in every way- from their visual message, their website look and feel, to their written message to their core values. Your goal is to create a brand so true to you

Successful Brand Building... Take a cue from reality shows and be yourself to attract your best audience Maybe the Kardashians aren’t the only ones getting this right. Do you know the reason why people get so addicted to reality shows? Have you ever felt this connection yourself? Without a doubt, what reality shows create are: • real connections • unique bonds with the audience Just by appearing at regular times on TV! And all of this happens because people crave that palpable authentic connection those people display on TV. And you know why this happens? Because they’re not afraid of being on camera- AND BEING THEMSELVES... (or their on camera aspirational authentic persona). Watch my Live video: This fear will throttle

Snap, Ready, Go: If you’re not exploiting what you have in your pocket, you’re missing out on the most authentic way to have your personal brand shine. Part One of a Two-Part Series There’s no denying, research shows a pretty solid case as to why you simply cannot ignore your headshot… if you want to attract the right audience that recognizes your worth in your work and as who you are as a person. “When you undervalue what you do, the world will undervalue who you are.” - Oprah Winfrey Here’s a zinger that you cannot ignore: Studies show it only takes 1/10 of a second for someone to draw conclusions about you based on your photo. What’s even crazier

PERSONALITY BRAND KICKSTART: Become An Authentic Superstar...

The Secret To Finding Brand Inspiration [Video]

Be A Star With Your Authentic Personal Brand

You have everything you need – Now take this FIRST Step To Being Seen As The Expert [Video]

Want Stronger Engagement? Try this hack that you have with you right now! [Video]

How To Get In Alignment With Who You Are To Get The Results You Want With Iconic Moments [Video]

Copycat Cure: Will someone steal your brand? [Video]

Camera Shy? Not Any More With These 3 Easy Tricks To Look Great In Photos [Live Video]

Why taking your tribe along for the ride is critical to your bond

The Art of Positioning in the Mind’s Eye

Know when to be real [video]

Brand Building Puzzle – Solved!

Amplify Your Authentic Persona: How Reality TV Shows Can Change How You + Your Business Get Out There Forever! [Live Video]

Special Report: Why You Need The Right Headshot to Succeed (And Attract Your Correct Audience)- Part One

Female Entrepreneurs: Helping You & Your Business Get Out There!