branding

Special Report: Headshot Advice to Position Yourself For Success by Attracting The Your Right Audience With Your Photo- Part Two

Part Two of a two-part headshot series Humm, betcha don’t want your competitors to attract your prospects. Here’s headshot advice on the one thing that can give you the unfair advantage... that’s totally unique to you! Your photo. A carefree snap or a thought out visual message that speaks volumes BEFORE you get to say a word. That same photo can be both easy and strategic, as long as it’s authentic. In Part One of this two-part series, we went deep with these “can’t ignore” stats and research demonstrating how critical the right images are in your marketing, branding and positioning as a leader, expert, or someone worth listening to. You are the face of your brand The real job

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How to get in front of the media even if they’re not calling you [7 Days to Amazing Podcast]

If you're wondering how to create your own opportunities to get in front of the media, even if they are not calling you, then this episode of the 7 Days to Amazing podcast is for you! I've been getting asked a lot lately about creating media opportunities and being not only ready but media friendly, so I created this solo podcast episode for you. Through my career, I have had the unique vantage point of being on multiple sides and angels of the media from behind the scenes on photo shoots, to upfront and center starring in my own commercial, spokesperson, contributing writer, syndicated columnist, guest on radio and tv, influencer, and expert source... a lot of different ways that

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LinkedIn Strategy & The Power of Connections with Karen Yankovich [7 Days to Amazing Podcast]

Karen Yankovitch - LinkedIn strategies to build your network for social media success.
Conversations to ca-ching with LinkedIn strategies to revolutionize your social media performance + positioning + branding + marketing and everything you need to stand out in social media...... So much social media, so little time. BUT  "they" say how important LinkedIn to build your professional connections. No cute memes just a bunch of people who want to optimize their network to mutually benefit each other. Sounds cool, but I don't know about you, LinkedIn confuses me. Not anymore! This week, my business bestie and digital strategist, Karen Yankovich, joins the 7 Days to Amazing Podcast to talk about building personal relationships through social media. Karen is an expert when it comes to positioning your expertise and influence through the use of social

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Elevate Your Visual Message: Look For On The Go Opportunities When Filming [Quick Tips Video]

Why you should look for opportunities when you’re on the go: So many fashion-savvy people believe that they must be prepared, and have to properly set up for a stylish photo or video. It does not have to be hard to fit this into your busy schedule everyday. In this fast-past world of fashion, opportunities appear everywhere even when you are on the go! Whether I’m filming, going to a business meeting, or just out and about, I seize any interesting opportunity that I find super convenient; like when my shirt matches the wall. Here are examples of opportunities on the go:       The flowers (or trees) compliment your outfit       A subtle city breeze that blows your hair (capture the moment)

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How To Get Unstuck + Move Your Business Ahead [Quick Tips Video]

Why it's important to get unstuck in your business + get your life back! So many otherwise valuable people get stuck in what once was serving them well. They brush off the need to update antiquated ways and not only does the lack of updating hang over their head and makes them feel miserable, but it chips away at how they are perceived in business. And, their bank account shows it. While many people flow with what’s going on in the business world, others are just stuck in the past. The key to having a successful business is to move forward with the market. In this fast-paced online world,  you need to present yourself in a way thats up to who

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How to Become An Influencer: Website vs Personal Brand [Quick Tips Video]

Watch today's video for my Quick Tips on building your personal brand by becoming an influencer. Internet trends change over time and it's critical to stay on top so you are not left behind in the super fast-paced online world. These days, it's CRITICAL to develop your personal brand to be seen as an Influence in your niche. Let me take you back a bit so you can go forward... I started my website, FocusOnStyle.com, back in 1999. The trends for online business and entrepreneurs were a lot different back then. The concept of personal branding was just in its infancy. Back in 1999, when I first I started my website, FocusOnStyle.com, the trends for online business and entrepreneurs were a

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The hidden meaning of what your brand colors say about you [Quick Tips Video]

The hidden meaning of what your brand colors say about you
How do the colors you use in your business visually connect to you and your brand? Join me in this Quick Tips video as I explain the importance of having the right brand colors that are aligned to your business. I'm not going to get all spooky on you but there is a subliminal, hidden meaning of what your brand colors say about you. The colors that you use to represent yourself in your business and online are part of the instant  visual message that that you send. Before you have time to say a word, people assume different things  about you from the first impression  that your brand silently speaks, and sometimes that can even be damaging to how you are

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Reinvention Advice to have a relevant personal brand so your small business doesn’t fall behind! [Quick Tips Video]

How to have a relevant personal brand + the WORST lighting ever!!! It's so easy to rest on your laurels but you don't want to let your brand fall behind. Join me in this Quick Tips video with a beautiful Hudson River New York City view of the Freedom Tower behind me (and some REALLY atrocious light) to learn why it's important as a woman entrepreneur and small business owner to stay on top of your personal brand to be perceived as relevant in your small business. P.S. Use the yucky lighting in this video to see how important it is to be literally seen in the right light... it's ok to once in awhile have bad lighting if you

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Reinvention Tips: What happens when the something you do is not the something you’re known for? [Quick Tips Video]

Reinvention Tips: What happens when the something you do is not the something you’re known for?
How to get it right!  Reinvent your personal brand to be more aligned with what you really do. The biggest piece of advice I can give any business owner is to keep their audience in the loop with their evolution - whatever it may be. I've been in business for 3 decades! And a lot has evolved about FocusOnStyle in that time. So I always make it a point to keep my audience updated on what is going on. It can be hard sometimes. FocusOnStyle began as a fashion magazine and is now a brand and image consulting firm.  A lot of people had trouble letting go of FocusOnStyle as being solely a fashion and style company. The truth is

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Personal Branding 101- How your personal brand is more than you think it is [Quick Tips Video]

Personal Branding 101- How your personal brand is more than you think it is
Personal branding tips for small business owners and entrepreneurs. It can get very confusing to know what a personal brand is, but once you understand its messaging, the results are invaluable. In this Quick Tips video, you will learn how a personal brand is more than you think it is and how it comes into play when you position yourself as the face of your brand. Most of us know that a personal brand is a visual representation of ourselves and/or businesses... but a lot more goes into it than you think. The look, feel, typeface, fonts, brand colors, style of design and style of your web site, along with how you present and position yourself with  your fashion fashion,

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The BIG Rebrand! New Look, New Resources

Yes, it's that time again. The bi-annual website design update. But this round, it's not only the look and feel of FocusOnStyle.com that's gotten a facelift, it's positioning the type of content that I've been serving you in a more specific framework. Style may be my beat but business is what I do 989% of my day. It's how I help you and your biz get out there, especially when you want to attract high-level clients. I’m fresh from a fantastic staycation in my favorite city in the whole world, New York. (Keep reading for a special TREAT for you at the end). My husband and I spent the long holiday weekend in the city being a tourist in our

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Media mentions + appearances: fashion and style expert, and online business success strategist for women entrepreneurs

Sharon Haver IN THE MEDIA…
Style expert + online business success strategist for women entrepreneurs.Her work is dedicated to helping others stand in their star power so they feel confident in their personal life and create a modern business and lifestyle based personal brand positioned to attract the high-level clients they want.More on the About page. > To schedule a Media Interview or for a Commercial Booking, please reach out to connect at focusonstyle.com Recent Media Mentions...2021 July 11, 2021 - www.flipset.fr - Comment créer une marque personnelle magnétique – Sharon HaverMay 1, 2021 - didyouknowfacts.com - 22 Simple Habits That Can Make You Look YoungerFebruary 1, 2021 - Smart Art Business - Activating your InfluenceFebruary 3, 2021 - CEO Blog Nation - The Most Important Traits To Be Successful as an Entrepreneur

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