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Tag Archives | camera ready

  • The Biggest Branding Mistake That Solopreneurs Make

    Solopreneurs, if you're not a personality brand, you'll get stuck in the masses.

    When you are truly your own boss and wearing many hats, there’s one big branding mistake that many solopreneurs make. Good News: It’s an easy fix. *true confession* Solopreneurs have all the enviable freedom, right? . Well, kinda WRONG! . That’s what I thought. . I launched my website back when my son was an infant so I could be a stay at home mom AND have my own business. . That was 20 years ago and it started out […]

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  • Attraction Marketing: How to align yourself with your best clients [Video]

    We're All Unique. How to Attract Exactly Who You Want to Attract

    If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out. Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why… Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and […]

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  • How to use your client value ladder to stop attracting the wrong prospects [Video]

    Great things happen step by step up the client value ladder.

    The Client Value Ladder: How to have your clients GROW with you (because your content + offers calls out to them) Hello from steamy Williamsburg, Brooklyn!  Are you attracting the WRONG prospects and feel scattered in creating a batch of disjointed content and product offers? As entrepreneurs it’s too easy to want to create MORE stuff so you can help more people, do more things. However, if you’re not STRATEGIC you can end up with a lot of DETACHED products […]

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  • Casual outfit for a business conference doesn’t have to be confusing

    hotelroom selfie

    So many women get confused about finding an outfit to wear to a casual business conference so wanted to share a quick style tip on my way to a mastermind in Miami. 13 hour days go by so quickly when you’re learning and surrounding yourself with A-list peers. If you really want to scale, it’s critical that you invest in your professional development. No man is an island. The more you learn, the more you grow, the more you connect with those […]

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  • Client Attraction: They Like You More! [Video]

    Connecting with your tribe: The Bond You Can't Break

    Client attraction to connect with your best audience online…. Hola from windy Miami! All that fussing and photo shoots, and you know what? Yeah baby, they like you more! ‘Cause people relate to real people. So it’s pretty obvious that they like you being you more than the fancy images you create. I’ll tell you more about this client attraction technique in the video below…

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  • Don’t Be Afraid To Get Out There! Break The Fear Factor so you can actually scale your brand!

    How To Get Out There And Not be Self-Conscious

    One of the biggest social media strategies I can tell you is: Don’t be afraid to get out there (literally)! Bust through the fear factor and be seen to grow your brand. WATCH: 🎈⭐️💵Entrepreneurs: How To Break The Fear Factor so you can actually scale your brand! (and yes, I’m actually on a crowded street after a visit to my PT with The Empire State Building behind me) You wonder, how the heck did getting in FRONT of a camera ever […]

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  • Is your personal brand marketing a snooze fest?

    stay in bed.

    Entrepreneur Friends, This could be the missing ⛓link ⛓to why they’re not paying attention to your personal brand marketing! Come along with me to New York’s Chelsea Market to find out why and how to stop it. Did you ever think that this could be the very reason your audience is tuning out? This topic came up a few times this week in conversations with entrepreneurs and coaches so I want to make sure it doesn’t happen to you. Your content is […]

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  • Entrepreneurs: How To Beat Business Travel Burnout [Video]

    Beat The Burnout...

    You Gotta Beat Burnout So You Can  Reenergize Yourself To Get More Out Of  Business Trips… So Many Opportunities, Only So Much Time! As a forward thinking solopreneur or entrepreneur, there are a myriad of conferences, masterminds, speaking engagements, and events to attend that the benefits can be lost from the sheer exhaustion of it all. Most of the time, you end up traveling to places  you don’t actually want to go to (can I get a hell yeah?!) I put a […]

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  • Online Identities Exposed: The Truth About Being Memorable [Video]

    online identity

    Presenting an online identity can be tricky, sure, but there is a way to make it easier on yourself and more enjoyable. Instead of stressing and stressing about ‘looking perfect’ anytime you want you engage with your tribe, just ask yourself one question: is this me? Well, is it? Who is the person you present? Is the Kardashian diva look your thing? Or the fitness guru? Or the queen of casual? Whatever your online persona may be, discover it and […]

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  • The Secret to Pro Selfies: One Amazing, Simple Tool You’re Not Using! [Video]

    selfies

    Scared of Selfies? They aren’t just for the ‘duck lipped’ teens anymore! We know that it literally takes a tenth of a second for someone to judge you based on your photo online, right? So of course you’re scared of doing a selfie. Selfies can be hard to make look professional and not silly or dorky. You’re nervous you’ll come across looking ridiculous…You think that selfies are just for dopey teens – they aren’t! Well, it doesn’t have to be […]

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  • How You Show Up Doesn’t Just Mean Arriving – It’s How You Make A First Impression [Video]

    First Impression

    Do you have what you need to SHOW UP, STAND OUT and make a FIRST IMPRESSION? No one wants to be stuck on the sidelines. Out of sight, out of mind, out of business. Are you stuck there now? Do you know why? This could be the reason. If you just half-commit to your arrival, to your business, to your online persona, then you’ll be lost in the masses. It’s all about your grand entrance! How are you showing up?

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  • Want Stronger Engagement? Try this hack that you have with you right now! [Video]

    Want Stronger Engagement?

    People want to go on your adventures with you — don’t let them down! The world is beautiful. Your environment is a part of who you are – and we want to get to know YOU! Whether it’s your home base, like mine here in NYC, or you’re on vaca – you’ve gotta show off the amazing things you find around you. Not only is it gorgeous, but it makes for more interesting photos and videos. Not that sitting in […]

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