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How To Look Confident In Eyeglasses- Try These Style Hacks [Video]

Eyeglass Hacks

Talking reading glasses and how to not look like a fuddy-duddy with these eyeglass hacks... Upfront, wearing farty glasses is a personal pet peeve of mine. Those skinny readers from the early 2000's... drugstore cheesy frames that aren't exactly right for your prescription so you squish your face up every time you to try to read. STOP.  From a style standpoint dated glasses just ruin your look. [...]

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The Four Easy-Peasy Key Elements of Every Marketing Video… [Video]

4 Key Elements of Every Video

What To Say On Video Even When You Don’t Know What To Say… The video elements that set the pace even when you just jumped out of bed and having your morning coffee on the hotel lawn! Let’s face it, for most of us who are small business owners, entrepreneurs, coaches or consultants, or new to online business and fleshing out your personal brand, video can be overwhelming. But it doesn’t have to be that way when start with these [...]

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Authentic Storytelling Is The Secret Sauce To Building A Business Brand That Stands Out

Authentic-storytelling-is-the-secret-sauce-to-growing-your-business

...and you do that via authenticity in video marketing and photos. If you've been thinking about using video or branded images as a vehicle for marketing and growing your business, NOW is the best time to leverage these incredible tools to attract your most aligned audience through the power of authentic storytelling. Authentic messaging breaks down barriers between you and your audience, creating a space for you to get your message across in a way that is relatable and believable. This in [...]

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Do More By Doing Less: Learning the art of multitasking…[Video]

Do More By Doing Less - Effective Multitasking

Multitasking Productivity Hack!!! Yup, there are days where you feel like an octopus trying to get as much done at once. The problem with multitasking is that you never feel accomplished, at least I don't. But I do have a little hack for times when you really need to get it ALL done at pretty much the same time. [...]

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6 Video Marketing Tips So You Can Say Goodbye To Overwhelm

Getting Started With Video to Grow Your Business

Even if you’re camera shy, using video marketing to grow your brand can really be simple… when you know how. These days it seems like everyone and their uncle has video training… how do you not get overwhelmed by all the material out there? Marketing videos can be complicated if you’re in over your head with too much tech. Lucky for you, the less “professional” a video is, the more it converts these days (meaning more revenue from doing less). 99% of [...]

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Comfort Marketing: Do you want to grow your audience so you can get more sales from your videos? [Video]

use comfort marketing in your videos to grow your business

If your video engagement is falling flat, try what’s working now: Comfort Marketing… Way less caloric than comfort food and far more lucrative. If you want to sell more stuff…. the secret sauce is having your audience feel that they know you so well…. They really like you Trust you. And in these wacky times, you’re both comforting and helpful to them… not a plastic stranger. You’ve probably heard that you gotta get on video, however… Most people get this part wrong. Watch the video to discover [...]

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Video Marketing: Connection Matters More Than Perfection… [Video]

Connection Over Perfection Helps You Scale Your Brand By Being Consistently Visible

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out. Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why... Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and believable for [...]

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How to Grow Your Business From Where You Are… With Video! [Video]

How to grow your business from where you are with Video

There really is something to be said about simplification and NOT taking a ride on the roller coaster of overwhelm! It is really TOO common for "video gurus" to over amp what you really need to grow your business... to prove THEIR worth. EXCEPT they are doing it all wrong... And it's why their followers are losing a lot of money. [...]

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The State of Modern Business Today… [Video]

The State of Modern Business Today

Modern business for a female entrepreneur or a savvy business owner, coach, consultant, or free-lancer today's online market can be tricky. The pandemic threw a monkey wrench that no one could have predicted other than the tired tactics of before were about to implode some way, somehow. So there's good reason for you to be stuck not knowing how to get you + your business out there. It’s a strange time, for sure... Especially if you’re a speaker, consultant or coach who depended on [...]

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5 Ways To Use Video To Grow Your Business Now Without Seeming Tone Deaf

What's working Now_ Video

I use a video scripting framework that helps hit content marks, be real, and succinctly get the message across without sounding weird or stiff. I think of it as a breakthrough framework for turning people who never even heard of you become your most devoted audience and best repeat customers… Simply because you turned your phone into your own broadcast studio and pressed record! [...]

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The Biggest Branding Mistake That Solopreneurs Make

When you are truly your own boss and wearing many hats, there's one big branding mistake that many solopreneurs make. Good News: It's an easy fix. *true confession* Solopreneurs have all the enviable freedom, right? . Well, kinda WRONG! . That’s what I thought. . I launched my website back when my son was an infant so I could be a stay at home mom AND have my own business. . That was 20 years ago and it started out right. . YET, as my business grew, based on industry [...]

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