connection

The State of Modern Business Today… [Video]

The State of Modern Business Today
Modern business for a female entrepreneur or a savvy business owner, coach, consultant, or free-lancer today's online market can be tricky.The pandemic threw a monkey wrench that no one could have predicted other than the tired tactics of before were about to implode some way, somehow.So there's good reason for you to be stuck not knowing how to get you + your business out there.It’s a strange time, for sure...Especially if you’re a speaker, consultant or coach who depended on live events to fuel your business.You may ask yourself: how can I keep my business thriving when I’m not techie???Well, I’ve been successfully online for 21 years... seen the best and worst of being solely digital....Once you understand modern business,

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Want Stronger Engagement? Try this hack that you have with you right now! [Video]

Want Stronger Engagement?
Wanna Increase Engagement? Ponder this: What would you rather see? Someone in the same old boring spot everyday, or a sneak peak into their lives? People want to go on your adventures with you -- don’t let them down! The world is beautiful. Your environment is a part of who you are - and we want to get to know YOU! Whether it’s your home base, like mine here in NYC, or you’re on vaca - you’ve gotta show off the amazing things you find around you. Not only is it gorgeous, but it makes for more interesting photos and videos. AND it increases engagement and strengthens the bond of who you really are. Case in Point: How gorge is my video in

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Why taking your tribe along for the ride is critical to your bond

create a bond by bringing your tribe with you for the ride
I’m taking you for a ride literally and why you should take me on a ride too! We’re talking about connecting with your audience this week.  The profound connection and bond to the right tribe who truly gets you and wants a part of your secret sauce. That type of magnetic attraction comes one way- by being real. In today’s crowded market so many of us realize that expertise is not enough to stand out in a crowded market. It’s easy to feel stuck in your business and not know how to get out so you can get to your next level of what to do.  To get to the next level in your personal brand and connect with your audience,

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Laptop Lifestyle + Freedom: How to Make It Work

The beauty of leading your own online business is that you can afford the time to see some places without waiting for vacation time Many entrepreneurs and business owners today are living this “laptop lifestyle”. Instead of being tied to your office, you’re free to go and work from wherever you like. You're able to explore new places you’ve never been to before. All while staying productive. But there’s a few caveats… I've noticed that having a partner with a job that ties him to one place and living a laptop lifestyle is not necessarily mutually exclusive. But with some compromising and time planning, we manage to work wonderfully for both of us. Like right now.  (I’m currently at the

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The Art of Positioning in the Mind’s Eye

How people see you makes a difference in your business. You may have heard about this phrase -- positioning is the new currency. But what does this mean? It goes without saying that people are influenced by entrepreneurs who they can relate to or look up to. In layman’s terms, how people see you and perceive you is exactly WHAT and HOW they think of you in their mind. So most of the time were talking about brand image, brand stature and message positioning but very rarely we talk about simple things that impact how people see you in photos such as how your sitting to the camera. Take my video below as an example where I am sitting down

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Know when to be real [video]

How to be authentic when filming for social media. In the digital world, we connect with what seems authentic and real. So when you create images and videos for your tribe, you have to set yourself up properly. HOW DO YOU DO THAT EFFECTIVELY? A good rule of thumb is to have about 80% of your images be DIY to amplify your personal connection to your audience. Take the time to plan out your own photoshoots and videos and don’t worry if it’s not perfect. People relate to what’s authentic and real - like when you’re doing your own live videos, The shot is very spontaneous You hold your own camera You set yourself up, your own hair and makeup

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