content creation

Work From Home Tips To Still Be Productive and Not Feel Caged In …[Video]

Work from home and not feel caged in
How to actually “work” from home... and still keep your independence... I know a lot of us are feeling caged in and out of sorts suddenly working from home..  I've been running an online business since 1999 and even though my office is in my house... and my day isn't much different than it usually is... I'm feeling a bit disoriented too during quarantine. It's funny but for years there are some people who don't take your working from home seriously...  Let me know if you've also encountered folks who dont respect your work from home boundaries...  Now that circumstances have changed, many are seeing how much less stressful it can be to NOT go to an outside office and

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The State of Modern Business Today… [Video]

The State of Modern Business Today
Modern business for a female entrepreneur or a savvy business owner, coach, consultant, or free-lancer today's online market can be tricky.The pandemic threw a monkey wrench that no one could have predicted other than the tired tactics of before were about to implode some way, somehow.So there's good reason for you to be stuck not knowing how to get you + your business out there.It’s a strange time, for sure...Especially if you’re a speaker, consultant or coach who depended on live events to fuel your business.You may ask yourself: how can I keep my business thriving when I’m not techie???Well, I’ve been successfully online for 21 years... seen the best and worst of being solely digital....Once you understand modern business,

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How To Use Your Client Value Ladder To Stop Attracting the Wrong Prospects [Video]

Great things happen step by step up the client value ladder.
The Client Value Ladder: How to have your clients GROW with you (because your content + offers calls out to them)Hello from steamy Williamsburg, Brooklyn!  Are you attracting the WRONG prospects and feel scattered in creating a batch of disjointed content and product offers?As entrepreneurs it's too easy to want to create MORE stuff so you can help more people, do more things.However, if you're not STRATEGIC you can end up with a lot of DETACHED products and services... and LAUNCHES that flatline. (insert freaked out and exhausted face)Now, you don't need to offer only ONE thing but there should be ONE path.What you do is create a Client Value LADDER and a complimentary CONTENT Ladder to take them through

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How To Create Content That Authentically Connects With Your Ideal Audience

Spoiler Alert: When it comes to connecting with your audience... you gotta be REAL! We've all done it, or at least entertained the idea. Thinking we need to do this, add that, hire them to grow our personal brand. Before you know it, you are out a ton and a half of money, spinning your wheels and ending up with a personal brand that's no longer very personal. And content that seems not even close to you and your voice. The more you hire out to the "experts" to build your brand, the more you lose a big piece of yourself. You end up doing everything you think you should do, hiring everyone you think you should hire... and it's

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