copywriting

Want A Secret To Stop Overthinking And Be More EFFECTIVE?

Stop overthinking
Your BEST ideas come in the moment.It's a moment based on years, decades of EXPERIENCE. Today I'll be touching on one of my best hacks to stop overthinking in its tracks and get your best work out in less time. Give me a "hell yeah" if you ever sat down to create something and spent hours staring at a computer only to spit out the most boring crud in the world!!! OVERTHINKING is a curse that holds you back from reaching your goals...OVERTHINKING is what causes murky design and turgid copy..I'm so deadline oriented that with a due date looming, I create my best work...Punchier copy.More compelling design.Perfectly executed projects.HERE'S WHAT I DO...I set a deadline (being former newspaper columnist and stylist... deadlines

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Career Path: Is Your Expertise A Little Messy? [Video]

when your expertise is a little messy
Your career path may not be linear, if not a little messy, and that only adds to your ability as an expert in your niche.The more we live, the more expertise we acquire. Yet it's too easy to assume that there's ONE path for everyone to reach their career goals or pivot to a new career- it sure wasn't for me!In reality, for most of us, what influences your expertise is quite the opposite of a lifetime of a single focus. It's time to see your expertise through the lens of being a well-rounded person with the unique ability to analyze a situations from different vantage points.Let's dive into being an expert with a diverse background a little deeper in

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Copywriting Tip: The Difference Between Opened and Closed Loops

Close the loop when writing copy. When writing a blog post, article, email or any other type of copy, you must recognize the difference between an opened and closed loop. There are two main ideas when it comes to making a point in your writing. One is the opened loop, which means you reach your conclusion by building on ideas throughout the copy. Your "and so” statement leads to another "and so" until you build a case... The other option is using a closed loop. Closed loops are matter of fact. Think, "yes or no" answer. Where the magic happens is when you reach the closed loop conclusion through the opened loop body,. You can build your argument to a

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How to write conversational emails

email marketing advice
Email Marketing Style Advice: How To Write An Email That Sounds Like A Conversation We get so many emails every day but the ones we read the most sound like a conversation from a friend and not a sales pitch. So, how do we know how to write better email copy?  How to sound conversational, like you are talking to one person rather than an  e-blast to many? The best email marketing advice I can give is to set your intention that you are writing to one very specific person, as if you were writing to a good friend.  This let’s you keep that one-on-one connection rather than writing a general blast to thousands of people. Also, sometimes, you can

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