environment

Want Stronger Engagement? Try this hack that you have with you right now! [Video]

Want Stronger Engagement?
Wanna Increase Engagement? Ponder this: What would you rather see? Someone in the same old boring spot everyday, or a sneak peak into their lives? People want to go on your adventures with you -- don’t let them down! The world is beautiful. Your environment is a part of who you are - and we want to get to know YOU! Whether it’s your home base, like mine here in NYC, or you’re on vaca - you’ve gotta show off the amazing things you find around you. Not only is it gorgeous, but it makes for more interesting photos and videos. AND it increases engagement and strengthens the bond of who you really are. Case in Point: How gorge is my video in

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Sure the “Big Why” Is Critical To Your Message, But Don’t Neglect The ‘Where”

Finding your "Big Why" is typically the first step in your marketing and starting up your business as it's those very reasons that will keep you going when things get complicated. Knowing the "why" makes perfect sense to set the path to share your message (your "what") with the kind of audience you want to attract (your "who"). But what so many business coaches and entrepreneurs greatly overlook is YOUR BIG WHERE. In today's visual world where authenticity trumps staged and make-believe settings.  So where you actually take your photos or shoot your videos really matters when you want to connect with your tribe as a legitimate, trustworthy, and down-to-earth (albeit aspirational) authority in your field. That's exactly why I

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