femaleentrepreneurs

The Biggest Branding Mistake That Solopreneurs Make

When you are truly your own boss and wearing many hats, there's one big branding mistake that many solopreneurs make. Good News: It's an easy fix. *true confession* Solopreneurs have all the enviable freedom, right? . Well, kinda WRONG! . That’s what I thought. . I launched my website back when my son was an infant so I could be a stay at home mom AND have my own business. . That was 20 years ago and it started out right. . YET, as my business grew, based on industry [...]

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Market Like A Kardashian- It will work for you too!

Market LIke A Kardashion- IT will work for you too! Even if you don't love the Kardashians, you've gotta give them credit for incredible marketing longevity. Strolling around my neighborhood, I couldn't help but keep thinking about an article I read in The New York Times earlier, "Keeping Up With the Kardashian Cash Flow." According to the article, when Kris Jenner pitched the show to Ryan Seacrest, she said, ‘We will be vulnerable. VULNERABILITY and AUTHENTICITY are what draws your audience in. It removes the [...]

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Casual outfit for a business conference doesn’t have to be confusing

So many women get confused about finding an outfit to wear to a casual business conference so wanted to share a quick style tip on my way to a mastermind in Miami. 13 hour days go by so quickly when you’re learning and surrounding yourself with A-list peers. If you really want to scale, it’s critical that you invest in your professional development. No man is an island. The more you learn, the more you grow, the more you connect with those who root for [...]

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Design Matters: How to pop in your feed so you don’t go unnoticed in your feed [Video]

How to pop so you don’t go unnoticed in your feHow to pop so you don’t go unnoticed in your feed... Yawn, another swipe by! All that hard work doesn’t pay off if nobody notices you. So many business owners are absorbed by their content that they ignore what makes it stand out. Watch to learn why design matters and the key steps to be noticed in your social media feed...ed... Yawn, another swipe by! All that hard work doesn’t pay off if nobody notices you. So [...]

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What’s Your Business Growth Plan? [Video]

How Do You Want To Grow Your Business?

Morning musings... How much we decide and commit to scale our business to whatever level is entirely personal. But you need to commit and take action to make whatever it is happen. You also need to show up in a way to attract your best customers, clients, and followers so you can make it possible. Let help you get get you and your brand seen in the right light. Head over to AuthenticSuperstar.com Totally free and your first action step to making it all happen. [...]

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Client Attraction: They Like You More! [Video]

Connecting with your tribe: The Bond You Can't Break

Client attraction to connect with your best audience online.... Hola from windy Miami! All that fussing and photo shoots, and you know what? Yeah baby, they like you more! ‘Cause people relate to real people. So it’s pretty obvious that they like you being you more than the fancy images you create. I'll tell you more about this client attraction technique in the video below... [...]

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How to be Relevant: My Grandma And Your Brand [Video]

Staying Relevant in Today's Market

Staying  relevant in your business, in your style, and even your outlook can get a little dusty if you let it. We all hold certain memories and certain things dear to our heart. Time goes on and the memory remains. Here’s the thing, the memory is wonderful but in actuality that very thing can grow old and we may never even realize it. Talk a walk with me in Miami in this live video--  let's talk about staying relevant and on top of your [...]

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How To Be A Badass In Your Business [Video]

how to be a badass in your business

How Does Being A 'Badass' Apply To Your Business? Honestly, I didn’t like the term at first. ‘Badassery’ didn’t seem to apply to me at all. But then I realized - it’s not just about riding a motorcycle and getting the tattoos. Badassery means something totally different in your business. Go out and take chances. In today’s market you’ve gotta be authentic, real, consistent, on brand and on point in your message. You need to create that magnetic kind of bond with [...]

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What’s Stopping You From Scaling Your Business Isn’t What You Expect! [Video]

scale your business

So you know the ins-and-outs of your trade, but you are just not getting anywhere. You know that you are a great person and have a lot to give, right? You deserve to scale-up, you deserve to stand out. But you're missing something to get that next level client and really grow your business. It becomes frustrating. It becomes upsetting and yeah, you second-guess yourself and feel bad that you can't get where you need to be. The things that used to [...]

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Online Identities Exposed: The Truth About Being Memorable [Video]

online identity

Presenting an online identity can be tricky, sure, but there is a way to make it easier on yourself and more enjoyable. Instead of stressing and stressing about ‘looking perfect’ anytime you want you engage with your tribe, just ask yourself one question: is this me? Well, is it? Who is the person you present? Is the Kardashian diva look your thing? Or the fitness guru? Or the queen of casual? Whatever your online persona may be, discover it and BRING IT [...]

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The Secret to Pro Selfies: One Amazing, Simple Tool You’re Not Using! [Video]

selfies

Scared of Selfies? They aren’t just for the ‘duck lipped’ teens anymore! We know that it literally takes a tenth of a second for someone to judge you based on your photo online, right? So of course you’re scared of doing a selfie. Selfies can be hard to make look professional and not silly or dorky. You’re nervous you’ll come across looking ridiculous…You think that selfies are just for dopey teens - they aren’t! Well, it doesn’t have to be that way. [...]

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You have everything you need – Now take this FIRST Step To Being Seen As The Expert [Video]

Being Seen As An Expert

Don’t treat the camera like a stranger. It’s so easy to be self judging in front of the camera, isn’t it? You know that people are going to see the photo, see you and make a snap decision about if they want to trust you. YIKES. That is a scary thought, so it makes sense that you’re nervous to get in front of the camera. I don’t blame you. BUT, those nerves SHOW and they aren’t the message you want to send! [...]

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What Is Brand Climate, And How Does It Affect YOU? [Video]

Brand Climate

How To Use Watching T.V. To Improve Your Brand I've got ANOTHER live I cut for you at my vacation home in Jackson! Seeing as the weather there was so intense (beautiful snow and winds at 40MPH!) ‘climate’ got on my mind. Climate change is NOT just in the environment, it also changes in your brand. If you want to have a brand that really stays on point you need to stay on top of what’s going on now in the world. [...]

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