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Is Perfectionism Killing Your Brand [Video]

Is Perfectionism Killing Your Brand? I bet you care about how you come across, right? We all do. We all should. But you don't want to get so sanitized that you blend in. I was looking for someone who told me to look for her post on Instagram, it's someone that we're going to be working with. And in full transparency, as I was scrolling down Instagram, I couldn't find her. 🤷🏻‍♀️ Not for not looking for her, but I couldn't find her because she looked like so many other people in that particular niche. That's like brand death! Now this "perfectionist" image is not coming from a bad place. It's that they're trying to be perfect on camera. 📸

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How To Create Content That Authentically Connects With Your Ideal Audience

Spoiler Alert: When it comes to connecting with your audience... you gotta be REAL! We've all done it, or at least entertained the idea. Thinking we need to do this, add that, hire them to grow our personal brand. Before you know it, you are out a ton and a half of money, spinning your wheels and ending up with a personal brand that's no longer very personal. And content that seems not even close to you and your voice. The more you hire out to the "experts" to build your brand, the more you lose a big piece of yourself. You end up doing everything you think you should do, hiring everyone you think you should hire... and it's

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