Kardashian

Market Like A Kardashian- It will work for you too!

Market Like A Kardashion- IT will work for you too!Even if you don't love the Kardashians, you've gotta give them credit for incredible marketing longevity.Strolling around my neighborhood, I couldn't help but keep thinking about an article I read in The New York Times earlier, "Keeping Up With the Kardashian Cash Flow."According to the article, when Kris Jenner pitched the show to Ryan Seacrest, she said, ‘We will be vulnerable.VULNERABILITY and AUTHENTICITY are what draws your audience in.It removes the veneer of the third wall that keeps you on one side and your audience on the other.People get to KNOW, LIKE AND TRUST you like a real human being....That CONNECTION IS PRICELESS.You can and should do this too. -Your brand

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The Most Annoying Fashion and Beauty Masquerades of 2011

Kim Kardashian hawking her fragrance in Las Vegas
Or, veiled attempts by real women to impersonate drag queens! I continue to find it mind-boggling that a woman feels that to look attractive she must wear embalming makeup, mink armpit hair length false eyelashes, Tressy extensions, an orange tan, and have her boobies pushed up to her enhanced cushion lips. The heightened glam caricatures that female impersonators do best is campiness for theatricality; not for a real life way to dress to go to the mall to buy more and more and more. When you want to see some screaming good drag, leave it to the boys. READ: The Top 10 Fashion Moments of 2011 This media-perpetuated, bizarre idea of looking crass has come to a head in 2011. I would

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Hysterical SNL Kim Kardashian divorce skit spoofs anal bleaching and Bruce Jenner’s frozen face

Did you see the hysterical Saturday Night Live skit last night about the Kim Kardashian - Kris Humphries divorce? Nasim Pedrad does her spot on vapid Kim Kardashian impersonation, Kristin Wiig is the attention starved Kris, Taran Killam's frozen-faced Bruce Jenner is that accident you can't stop giggling about. Not to fret, we've got it here: In the spoof, the Karadashian Kuties are waxing poetic about bonding over anal bleaching. What's anal bleaching you ask? Well, according to Cosmo, "It’s exactly what it sounds like and what is sounds like is frankly some sort of torture technique. An acid is applied to your freshly waxed anus and rubbed in, according to the spas we contacted that provide the service. Most

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Kim Kardashian’s divorce news, is it the beginning of the end on celebrity products?

Kardashian Kollection at Sears
In the wake of Kim Kardashian's divorce announcement and her pr-powered mega wedding event, one has to wonder how her divorce will impact the way consumers see her brand. Could this possibly be the beginning of the end on fashion and beauty products built on celebrity brand power? Let's think celebrity products-  does it really ever work? Paris Hilton, Lindsay Lohan, Sarah Jessica Parker, Jessica Simpson , The Kardashians, Jennifer Lopez, The Olsens, and The Housewives franchise... love their products or leave them? I need to address this subject; as much as I love Sarah Jessica Parker's, her Bitten line has long bit the dust, as has her days at Halston Heritage. Is there really a market for fans to

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