Know when to be real [video]
How to be authentic when filming for social media. In the digital world, we connect with what seems authentic and real. So when you create images and videos for your tribe, you have to set yourself up properly. HOW DO YOU DO THAT EFFECTIVELY? A good rule of thumb is to have about 80% of your images be DIY to amplify your personal connection to your audience. Take the time to plan out your own photoshoots and videos and don’t worry if it’s not perfect. People relate to what’s authentic and real - like when you’re doing your own live videos, The shot is very spontaneous You hold your own camera You set yourself up, your own hair and makeup