online branding

Is The Fear Of Change Why You Are Still Holding On? [Video]

Are you holding on to the wrong things in your business because you are afraid to change Let’s use clothing as an easy analogy. Holding on because of fear of change can definitely be debilitating for any business growth. Yet holding on does have it's merits... I started thinking about holding on to things you love for the right reasons in different aspects of life and business. About holding on to things because you're just used to holding on and you are afraid of [...]

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[True Confession] What’s in a brand name?

[True Confession] What’s in a brand name? Perception. In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver. I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change. Not necessarily just for me… But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me started about what some people [...]

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Client Attraction: When They’re Not Your Raving Fans [Video]

Client-Attraction_-Why-Everyone-Doesn’t-Have-To-Really-Like-You

When they’re NOT your raving fan… Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience. The rest of the audience, just me. I was miserable but not the other 18,000ish people there. That’s because they were raving fans and I’d rather escape to record this video for you. What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in the sand to who [...]

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The Best Way To Promote On Social Media Without Being Salesy? [Video]

Is Speaking right for you? Let's get real on speaking to digital. Okay, fess up... are you a little afraid of the online world? Do you think public speaking is a better choice because you're not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the 'speaking thing' without realizing the hidden costs... emotional, physical, and monetary [...]

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What Is Brand Climate, And How Does It Affect YOU? [Video]

Brand Climate

How To Use Watching T.V. To Improve Your Brand I've got ANOTHER live I cut for you at my vacation home in Jackson! Seeing as the weather there was so intense (beautiful snow and winds at 40MPH!) ‘climate’ got on my mind. Climate change is NOT just in the environment, it also changes in your brand. If you want to have a brand that really stays on point you need to stay on top of what’s going on now in the world. [...]

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Know when to be real [video]

How to be authentic when filming for social media. In the digital world, we connect with what seems authentic and real. So when you create images and videos for your tribe, you have to set yourself up properly. HOW DO YOU DO THAT EFFECTIVELY? A good rule of thumb is to have about 80% of your images be DIY to amplify your personal connection to your audience. Take the time to plan out your own photoshoots and videos and don’t worry if it’s not [...]

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