Sharon Haver - FocusOnStyle.com online marketing posts

Marketing Style: What’s Your Marketing Love Language?

Everyone has their own unique marketing style, but knowing what to say online to get your message out there can be a challenge at times. Everyone wants to get the message across in the best way. Communication these days has certainly taken a deviation from the norm. As we are masked up, most of our emotion is coming from our eyes (I’m smiling- I swear. You can tell from the bags under my eyes!). I have no scientific proof beyond a strong observational opinion that our PATIENCE is tried in almost every area. So- now more than ever— when reading marketing copy, the more cumbersome it is to get to the point, the less inclined people are to read it.

How to actually “work” from home... and still keep your independence... I know a lot of us are feeling caged in and out of sorts suddenly working from home.. I've been running an online business since 1999 and even though my office is in my house... and my day isn't much different than it usually is... I'm feeling a bit disoriented too during quarantine. It's funny but for years there are some people who don't take your working from home seriously... Let me know if you've also encountered folks who dont respect your work from home boundaries... Now that circumstances have changed, many are seeing how much less stressful it can be to NOT go to an outside office and

Modern business for a female entrepreneur or a savvy business owner, coach, consultant, or free-lancer today's online market can be tricky.The pandemic threw a monkey wrench that no one could have predicted other than the tired tactics of before were about to implode some way, somehow.So there's good reason for you to be stuck not knowing how to get you + your business out there.It’s a strange time, for sure...Especially if you’re a speaker, consultant or coach who depended on live events to fuel your business.You may ask yourself: how can I keep my business thriving when I’m not techie???Well, I’ve been successfully online for 21 years... seen the best and worst of being solely digital....Once you understand modern business,

Is Speaking right for you? Let's get real on speaking vs. digital. Okay, fess up... are you a little afraid of the online world? Do you think public speaking is a better choice because you're not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the 'speaking thing' without realizing the hidden costs... emotional, physical, and monetary from pursuing the dream. The results are not nearly as targeted (unless you can sell ice to an Eskimo) and you end up in a viscous circle of maybe the next one will

What Not To Wear On Camera (Includes a very bad example of me!) Probably the most popular style question I get from entrepreneurs and coaches is what to wear and what not to wear on camera. It really depended on the camera (phone, still, video, TV), your angle, how you are positioned, and the crop. One would think that with 15 years of pro stylist experience I would ALWAYS get it right. One would be kinda sorta close to the truth, sometimes. Here’s the thing: what looks good in person doesn’t always look good on camera, let alone on video or iPhone. Watch to see how my outfit goes from looking terrible to looking great, and why. Now the best

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out.Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why...Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and believable for the audience that you're trying to reach, then you have to walk the walk and look the part. Perception is everything...That doesn't mean that you need to be wearing crazy expensive clothes while driving in a Rolls Royce holding on to your diamond

If you are a woman entrepreneur either just starting out or wanting to get to the next level don't miss my fun and informative interview on at BOLD TV BUSINESS (ROKER MEDIA) with hosts David Grasso and Holland Haiis as I give simple style and branding advice for entrepreneurs and anyone looking to have a congruent business image and visual message. RELATED RESOURCES: I also give viewers a special gift of my How To Look Great In Photos Cheat Sheet, which you can download here! Hop over here for more media appearances and mentions. Listen to Become A Media Magnet: How Entrepreneurs Get Free Publicity With PR Pro, Geeta Nadkarni – [7 Days To Amazing Podcast] Listen to How To Get In Front

Beginner tips to better SEO... If your just starting out, or not really well versed in SEO, I have a few pointers that can really make a difference and help get your name noticed on the web. Incase you haven’t heard the term before, SEO or Search Engine Optimization, is what helps you be seen online. Your level of SEO impacts google search and, ultimately, traffic to your website. So here are a few basic rules to follow if you are reworking your SEO strategy: RULE 1: Do NOT ATTEMPT to purchase any skeevy link back promises or services from a so called “expert” to get you a top ranking SEO standing… When google realizes that something is not right,

Close the loop when writing copy. When writing a blog post, article, email or any other type of copy, you must recognize the difference between an opened and closed loop. There are two main ideas when it comes to making a point in your writing. One is the opened loop, which means you reach your conclusion by building on ideas throughout the copy. Your "and so” statement leads to another "and so" until you build a case... The other option is using a closed loop. Closed loops are matter of fact. Think, "yes or no" answer. Where the magic happens is when you reach the closed loop conclusion through the opened loop body,. You can build your argument to a

Style expert + online business success strategist for women entrepreneurs.Her work is dedicated to helping others stand in their star power so they feel confident in their personal life and create a modern business and lifestyle based personal brand positioned to attract the high-level clients they want.More on the About page. > To schedule a Media Interview or for a Commercial Booking, please reach out to connect at focusonstyle.com Recent Media Mentions...2021 July 11, 2021 - www.flipset.fr - Comment créer une marque personnelle magnétique – Sharon HaverMay 1, 2021 - didyouknowfacts.com - 22 Simple Habits That Can Make You Look YoungerFebruary 1, 2021 - Smart Art Business - Activating your InfluenceFebruary 3, 2021 - CEO Blog Nation - The Most Important Traits To Be Successful as an Entrepreneur

If you are a women entrepreneur and you do not consider this, you will go broke trying! Let's get real: we live in a visual world. Like it or not, as a women entrepreneur, you are the face of your brand. No matter how much substance, expertise, and experience you have, if you do not pay attention to your visual message and the silent but powerful language it speaks in your presence, branding, headshot, logo, typeface, web site, videos, and anything that is part of your personal brand, you will go broke going unnoticed while others succeed. Look at the top women business coaches you admire- the ones making helluva lot of money. They LOOK the part! Yup. So, if

PERSONALITY BRAND KICKSTART: Become An Authentic Superstar...

Marketing Style: What’s Your Marketing Love Language?

Work From Home Tips To Still Be Productive and Not Feel Caged In …[Video]

The State of Modern Business Today… [Video]

The Hidden Costs Of Speaking Vs. Online Marketing? [Video]

What Not To Wear On Camera + How To Fix It [Video]

Attraction Marketing: How to align yourself with your best clients [Video]

Personal Branding + Style Tips For Women Entrepreneurs: Interview on Roker Media’s Bold TV Business!

The top 3 SEO TIPS for beginners…

Copywriting Tip: The Difference Between Opened and Closed Loops

Media mentions + appearances: fashion and style expert, and online business success strategist for women entrepreneurs

Women Entrepreneurs: Your Business Coach May Be Keeping Your Broke! [Quick Tips Video]

Female Entrepreneurs: Helping You & Your Business Get Out There!