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Tag Archives | personal brand

  • [True Confession] What’s in a brand name?

    brand name, Seo tips, brand integrity, online marketing

    [True Confession] What’s in a brand name? Perception. In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver. I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change. Not necessarily just for me… But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me […]

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  • Client Attraction: When They’re Not Your Raving Fans [Video] 

    Client Attraction_ Why Everyone Doesn’t Have To Really Like You

    When they’re NOT your raving fan… Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience. The rest of the audience, just me. I was miserable but not the other 18,000ish people there. That’s because they were raving fans and I’d rather escape to record this video for you. What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in […]

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  • The Best Way To Promote On Social Media Without Being Salesy? [Video]

    I picked up this social selling trick from reality TV stars

    Is Speaking right for you? 🍎to 🍏Let’s get real on speaking to digital. Okay, fess up… are you a little afraid of the online world? Do you think public speaking is a better choice because you’re not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the ‘speaking thing’ without […]

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  • How Branding Is Like Your Favorite Old Boots [Video]

    bad mamajama-2

    Is Speaking right for you? 🍎to 🍏Let’s get real on speaking to digital. Okay, fess up… are you a little afraid of the online world? Do you think public speaking is a better choice because you’re not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the ‘speaking thing’ without […]

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  • What’s Good About Haters… [Video]

    You Can't Please Everybody (and That's A Good Thing)

    We get so worried when we get whackos and haters online. But the truth is, if you’re not getting some cross dialogue once in a while, you are probably not putting your message out there in the most efficient way. Watch this video to learn why haters are a good thing and what you should do when they’re not:

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  • Is your personal brand marketing a snooze fest?

    stay in bed.

    Entrepreneur Friends, This could be the missing ⛓link ⛓to why they’re not paying attention to your personal brand marketing! Come along with me to New York’s Chelsea Market to find out why and how to stop it. Did you ever think that this could be the very reason your audience is tuning out? This topic came up a few times this week in conversations with entrepreneurs and coaches so I want to make sure it doesn’t happen to you. Your content is […]

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  • Be A Star With Your Authentic Personal Brand

    Build a Personal Brand That Authetically Aligns With You

    What is Your Personal Brand? When you hear about personal brand, what do you think about? No, it is not just about brands and products you buy. But it is about the AUTHENTIC YOU! Let Your Personal Brand Shine Through… Personal Brand is what speaks for you when you don’t have a chance to say a word. This is so true, especially in this social media era. People used to say that a picture worth a thousand words. But now, a […]

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  • How You Show Up Doesn’t Just Mean Arriving – It’s How You Make A First Impression [Video]

    First Impression

    Do you have what you need to SHOW UP, STAND OUT and make a FIRST IMPRESSION? No one wants to be stuck on the sidelines. Out of sight, out of mind, out of business. Are you stuck there now? Do you know why? This could be the reason. If you just half-commit to your arrival, to your business, to your online persona, then you’ll be lost in the masses. It’s all about your grand entrance! How are you showing up?

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  • Fashion Rules? Think Again, It’s Not The One Thing To Wear On Camera [Video]

    fashion rules

    If someone asked what was one of my most frequently asked questions about style and fashion rules, this would be it! I know this is a conundrum for so many business women who feel out of touch and confused about what to wear, especially in today’s very visual world, but… When it comes to wardrobe, there isn’t one rule for everyone.  It all comes down to aligning yourself with your brand, and your personal aesthetic. That includes what you wear! […]

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  • Are branding photos the best way to connect with your audience? [Video]

    Real vs Staged Photos

    How do you balance your brand imaging? It isn’t always 50/50. Who doesn’t love easy math? This equation only has three parts: 80, 20 and YOU. When it comes to your online photos, 80 percent of the time you want to bring the every day you. The other 20 percent, feel free to tszuj it up! The most important part of the equation is you. You bringing yourself to the table. Whether it’s an everyday look or all Glam and […]

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