Sharon Haver - FocusOnStyle.com personal brand posts

What is a Freemium + why your business needs one

If you are an entrepreneur, coach, speaker or face of your brand, it's crucial that you know what a freemium is and how to successfully use them in your business. It may sound like some fancy buzz word, but freemiums are key to bringing in prospective clients and building your list, and although free, they are an excellent way to bring in long term financial results. Okay, so what is a freemium? Think of freemiums like a tasting appetizer... a beautifully plated and delicious treat that's an unexpected gift from the chef at a fine restaurant. The yummy bites are your first experience with the overall quality and style of food and its presentation in a restaurant. The tasty teasers give you

How to stand out in a crowded market by starting the year your way. Wow! I wrote this post about doing it your way on Facebook the other day and it instantly resonated with so many of you so I thought I'd take it further. Here's what I said... I'm starting the year my way! And I highly encourage you to do the same. :) One of the trends that I noticed in 2017 really broke my heart... It's that so many of us, especially women entrepreneurs, get lost in the GENERIC JUNGLE. They lose their personality... they lose their soul.. they lose their star power simply because they are too afraid to stand proud about who they are. They

Why it's important to get unstuck in your business + get your life back! So many otherwise valuable people get stuck in what once was serving them well. They brush off the need to update antiquated ways and not only does the lack of updating hang over their head and makes them feel miserable, but it chips away at how they are perceived in business. And, their bank account shows it. While many people flow with what’s going on in the business world, others are just stuck in the past. The key to having a successful business is to move forward with the market. In this fast-paced online world, you need to present yourself in a way thats up to who

It's National Selfie Day! I thought I'd take the opportunity to share some simple tips to take a better selfie. Honestly, the first time that I heard the word "selfie" I thought it was a joke. But since 2012, the word “selfie” grew in popularity more than 17,000% with 93 million selfies taken every day, and over 304 million posts on Instagram alone that use the #selfie hashtag. The folks at YouCam app report that 36% of people use filters and apps to edit their selfies. So, that's a lot of stats to take the selfie seriously. It was hard for me to grasp since my background as a stylist on photo shoots had me thinking that it was almost impossible to take a pro-looking

Watch today's video for my Quick Tips on building your personal brand by becoming an influencer. Internet trends change over time and it's critical to stay on top so you are not left behind in the super fast-paced online world. These days, it's CRITICAL to develop your personal brand to be seen as an Influence in your niche. Let me take you back a bit so you can go forward... I started my website, FocusOnStyle.com, back in 1999. The trends for online business and entrepreneurs were a lot different back then. The concept of personal branding was just in its infancy. Back in 1999, when I first I started my website, FocusOnStyle.com, the trends for online business and entrepreneurs were a

How you should avoid website shame and why logo, brand or website design shame is killing your business... If you cringe every time you hand out your business card, tell someone your url or apologize for how your visual image is perceived, you want to listen to today's Quick Tips video. Let's face it, every aspect of your visual image speaks volumes before you even get to open your mouth to say something. If you are feeling any type of shame around the aspects of your brand or image, it means you are not living up to your true potential. The cold hard truth is that if you feel this way, not only are you are playing small but you are closing

How do the colors you use in your business visually connect to you and your brand? Join me in this Quick Tips video as I explain the importance of having the right brand colors that are aligned to your business. I'm not going to get all spooky on you but there is a subliminal, hidden meaning of what your brand colors say about you. The colors that you use to represent yourself in your business and online are part of the instant visual message that that you send. Before you have time to say a word, people assume different things about you from the first impression that your brand silently speaks, and sometimes that can even be damaging to how you are

How to have a relevant personal brand + the WORST lighting ever!!! It's so easy to rest on your laurels but you don't want to let your brand fall behind. Join me in this Quick Tips video with a beautiful Hudson River New York City view of the Freedom Tower behind me (and some REALLY atrocious light) to learn why it's important as a woman entrepreneur and small business owner to stay on top of your personal brand to be perceived as relevant in your small business. P.S. Use the yucky lighting in this video to see how important it is to be literally seen in the right light... it's ok to once in awhile have bad lighting if you

How to get it right! Reinvent your personal brand to be more aligned with what you really do. The biggest piece of advice I can give any business owner is to keep their audience in the loop with their evolution - whatever it may be. I've been in business for 3 decades! And a lot has evolved about FocusOnStyle in that time. So I always make it a point to keep my audience updated on what is going on. It can be hard sometimes. FocusOnStyle began as a fashion magazine and is now a brand and image consulting firm. A lot of people had trouble letting go of FocusOnStyle as being solely a fashion and style company. The truth is

Personal branding tips for small business owners and entrepreneurs. It can get very confusing to know what a personal brand is, but once you understand its messaging, the results are invaluable. In this Quick Tips video, you will learn how a personal brand is more than you think it is and how it comes into play when you position yourself as the face of your brand. Most of us know that a personal brand is a visual representation of ourselves and/or businesses... but a lot more goes into it than you think. The look, feel, typeface, fonts, brand colors, style of design and style of your web site, along with how you present and position yourself with your fashion fashion,

Focus On Style + Success Quick Tip: Investing in yourself is your most valuable investment . Episode Transcription: Hey it's me Sharon Haver with today's FocusOnStyle Quick Tip. From Wyoming. Here is the number one way to get clients to invest in you: Invest in yourself. That's right. I've said it. How can clients invest in you if you don't invest in your business acumen and personal development and business development, and in how you present yourself? Even when you're in a casual environment when you want clients to invest in you, you have got to be at least a few steps ahead of them if not more... way more. And the way to keep ahead of it, of everyone,

Style + Success: Let's get real for a moment, please... After all, it's about you. So let's get into personal branding 101. Have you ever dreamingly followed an online lifestyle guru, marketing coach or business mentor who appears to have both a "perfect" life and an enviable thriving business? She surely must have the magic touch from the stream of manufactured social media and personal branding images on her web site. Perfect-istas are usually recognizable by their soft focus social media photos of them decadently biting a cupcake (if they're American), or a macaroon (if they're wannabe French). Perfectly positioned next to the sinful sugary treat is a well-lit green smoothie waiting to be consumed from a mason jar. A gastronomic oxymoron of

PERSONALITY BRAND KICKSTART: Become An Authentic Superstar...

What is a Freemium + why your business needs one

Stop the Generic Jungle! Start the year your way!

How to take better selfies

Are you suffering from website shame? [Quick Tips Video]

The hidden meaning of what your brand colors say about you [Quick Tips Video]

Reinvention Advice to have a relevant personal brand so your small business doesn’t fall behind! [Quick Tips Video]

Reinvention Tips: What happens when the something you do is not the something you’re known for? [Quick Tips Video]

Personal Branding 101- How your personal brand is more than you think it is [Quick Tips Video]

Quick Tip Video: Why You Should Invest In Yourself If You Want Clients To Invest In You

Personal Branding 101: What about those phonies?

Female Entrepreneurs: Helping You & Your Business Get Out There!