personal branding tips

The Biggest Branding Mistake That Solopreneurs Make

When you are truly your own boss and wearing many hats, there's one big branding mistake that many solopreneurs make. Good News: It's an easy fix. *true confession* Solopreneurs have all the enviable freedom, right? Well, kinda WRONG! That’s what I thought. I launched my website back when my son was an infant so I could be a stay at home mom AND have my own business. That was 20 years ago and it started out right. YET, as my business grew, based on industry trends and my ego, I wanted something more. So I got lost behind my brand and became an entity rather than a person. . FocusOnStyle.com rather than Sharon Haver. Can you relate to that in your

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Design Matters: How To Pop In Your Feed So You Don’t Go Unnoticed [Video]

learn-why-design-matters
How to pop so you don’t go unnoticed in your feed... Yawn, another swipe by! All that hard work doesn’t pay off if nobody notices you. So many business owners are absorbed by their content that they ignore what makes it stand out. Watch to learn why design matters and the key steps to be noticed in your social media feed... Being a pattern interrupt in the overcrowded social media feed. You don’t need to dress in clown costume or make a crazy face to get noticed. Just find backgrounds that catch the eye. Next time you’re somewhere interesting, use it towards your advantage. Go to my free course at Authenticsuperstar.com and you’ll get a kickstart on how to stay

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What’s Your Business Growth Plan? [Video]

How Do You Want To Grow Your Business?
Morning musings on how to grow your business, scaling and perception... How much we decide and commit to scale our business to whatever level is entirely personal.But you need to commit and take action to make whatever it is happen.You also need to show up in a way to attract your best customers, clients, and followers so you can make it possible.Let help you get get you and your brand seen in the right light.Head over to AuthenticSuperstar.comTotally free and your first action step to making it all happen. More related posts + videos: Load More

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Client Attraction: They Like You More! [Video]

Connecting with your tribe: The Bond You Can't Break
Client attraction to connect with your best audience online....Hola from windy Miami!All that fussing and photo shoots, and you know what?Yeah baby, they like you more!‘Cause people relate to real people. So it’s pretty obvious that they like you being you more than the fancy images you create.I'll tell you more about this client attraction technique in the video below...Hey, all this doesn’t mean you can wing it and go all helter-skelter looking clueless or boring. There are key marks you need to hit to present yourself in the best way, to keep your audience and tribe listening and wanting to hear more from you. Let me teach you how to show up in a totally authentic way that works! Go to

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How To Be Relevant: My Grandma And Your Brand [Video]

Staying Relevant in Today's Market
If you feel like opportunities are passing you by and wondering if you are still relevant, watch this. Staying  relevant in your business, in your style, and even your outlook can get a little dusty if you let it. We all hold certain memories and certain things dear to our heart. Time goes on and the memory remains. Here’s the thing, the memory is wonderful but in actuality that very thing can grow old and we may never even realize it. Talk a walk with me in Miami in this live video--  let's talk about staying relevant and on top of your game in today's crowded market. (Warning: Funny story & lousy impersonation included) I’m using this memory of my grandma

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The Best and Most Profitable Way To Use Social Media- It’s Not What You Think! [Video]

THE MISSING LINK IN SOCIAL MEDIA is something you see ignored way too often. Think about this: Social media comes into your most personal spaces. You look at your phone at home, in bed, while your passing time, between meetings, while you’re in a waiting room, all the times when you “choose” not to be doing something else or taking in something too seriously...https://youtu.be/SI27lBh1KLUWe look for a quick peek into someone else’s life, a chuckle, or a quick tip to apply to our life or business.So why the heck would someone want to look at something that’s so generic, plastic, or bland that they have zero idea who even posted it?!When you create social posts that don’t instantly:Look like youSound

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Don’t Be Afraid To Get Out There! Break The Fear Factor so you can actually scale your brand!

One of the biggest social media strategies I can tell you is: Don't be afraid to get out there (literally)!Bust through the fear factor and be seen to grow your brand.WATCH: Entrepreneurs: How To Break The Fear Factor so you can actually scale your brand!  And yes, I'm actually on a crowded street after a visit to my PT with The Empire State Building behind me.https://youtu.be/oC7DIX1D39cYou wonder, how the heck did getting in FRONT of a camera ever have anything to do with being a entrepreneuer, solopreneur, coach, consultant, or anyone who represents their business.Fair enough question- you’re not a model or actor so why should you have to know how to be camera-friendly.BECAUSE THAT’S HOW YOUR AUDIENCE BONDS WITH

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