Personal Branding – How To Create A Magnetic Personal Brand

Your personal brand is what people see BEFORE you get to say a word.⁣

Discover the FocusOnStyle Collection of Personal Branding Tips and Strategies from the blog, podcast, and videos. There’s ton’s of free personal branding advice to get you set in the right direction to scale your business.

It’s so easy to get wrapped up / distracted / overwhelmed with all the “stuff” for your business.⁣ As an entrepreneur, solopreneur, coach, consultant, or anyone who runs their own show we are naturally inclined to want as help as many people as possible and get your business running to do just that.⁣

But something is missing in that train of thought.⁣ Pardon the finger pointing, but what’s missing is YOU!⁣ You as the beautiful, special, smart, and savvy go-getter is the secret sauce that draws your best and most profitable audience to you.⁣

Yet how can that audience be attracted to you when they don’t “know” you?⁣ It comes from creating a magnetic personality brand, and distinguishing yourself from being perceived as a commodity.

For a deeper dive on what people see first, I invite you to join me in becoming an Authentic Superstar so you can scale your most profitable audience by simply being you.  Say yes to your authentic personal branding by clicking here.

Enjoy the personal branding tips and strategies in content below!

You have everything you need – Now take this FIRST Step To Being Seen As The Expert [Video]

Being Seen As An Expert

Don’t treat the camera like a stranger. It’s so easy to be self judging in front of the camera, isn’t it? You know that people are going to see the photo, see you and make a snap decision about if they want to trust you. YIKES. That is a scary thought, so it makes sense that you’re nervous to get in front of the camera. I don’t blame you. BUT, those nerves SHOW and they aren’t the message you want to send! [...]

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What Is Brand Climate, And How Does It Affect YOU? [Video]

Brand Climate

How To Use Watching T.V. To Improve Your Brand I've got ANOTHER live I cut for you at my vacation home in Jackson! Seeing as the weather there was so intense (beautiful snow and winds at 40MPH!) ‘climate’ got on my mind. Climate change is NOT just in the environment, it also changes in your brand. If you want to have a brand that really stays on point you need to stay on top of what’s going on now in the world. [...]

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Stop It! The Truth About Overcomplicating Your Process (And How To Simplify Brain Chaos!) [Video]

Stop Overcomplicating Your Process- One Step At A Time

Say Good Bye To Overwhelm-- If you want to stop overcomplicating your process to reduce brain chaos, the solution is much more simple than you think! From my vacation place in Jackson Hole, Wyoming! Due to heavy winds (40 MPH! WOAH!) I had to take the skiing one step at a time - bit by bit. I realized that this has SO MUCH to do with our business. When you’re trying something new, when you want to do something different it’s so easy to [...]

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How To Reach Your Goals- Bit By Bit [LIVE Videos]

Reach Your Goals Bit By Bit

If you want to know how to reach your goals,  it's critical to take the appropriate steps to get there. Howdy, from Jackson Hole Wyoming!  I'm here on vacation so you wonder why I'm "working"? Well, I had my first day of the cross country ski season and with 40 MPH winds my otherwise slow start got derailed to an even slower start. No worries for me! Reaching your goals (of any kind) is not an overnight affair, it takes studied action, perseverance, and [...]

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How You Show Up Doesn’t Just Mean Arriving – It’s How You Make A First Impression [Video]

First Impression

Do you have what you need to SHOW UP, STAND OUT and make a FIRST IMPRESSION? No one wants to be stuck on the sidelines. Out of sight, out of mind, out of business. Are you stuck there now? Do you know why? This could be the reason. If you just half-commit to your arrival, to your business, to your online persona, then you’ll be lost in the masses. It’s all about your grand entrance! How are you showing up? [...]

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Fashion Rules? Think Again, It’s Not The One Thing To Wear On Camera [Video]

If someone asked what was one of my most frequently asked questions about style and fashion rules, this would be it! I know this is a conundrum for so many business women who feel out of touch and confused about what to wear, especially in today's very visual world, but... When it comes to wardrobe, there isn’t one rule for everyone.  It all comes down to aligning yourself with your brand, and your personal aesthetic. That includes what you wear! Sure, there are some [...]

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Behind The Scenes On A PhotoShoot You Can Do On Your Own [Video]

Lights, Camera… now what? You don’t need all that stuff but there is nothing wrong with tszujing up the equipment on occasion. It's important to remember though that you are the main attraction, not any of the extra fancy things around you. Having a good background is definitely important for looking aspirational, but that doesn't mean you need to think so hard about it that you can't focus on your message. Fancy equipment can be fun! It can make videos look really [...]

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Your Business Coach Probably Never Told You This BUT It’s Key To Going Next Level [Video]

Do you feel like you’re doing everything right, it’s just not connecting? This could be why... Yes, you want to have as many things as are useful in your arsenal in order to build you business. Yes, you want the training, the strategy, the tactics - there is nothing wrong with that. BUT sometimes you can get stuck EVEN WITH everything you need. This can make anyone feel like a Debbie Downer. You invest all this money and time into your business [...]

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Are branding photos the best way to connect with your audience? [Video]

How do you balance your brand imaging? It isn't always 50/50. Who doesn't love easy math? This equation only has three parts: 80, 20 and YOU. When it comes to your online photos, 80 percent of the time you want to bring the every day you. The other 20 percent, feel free to tszuj it up! The most important part of the equation is you. You bringing yourself to the table. Whether it's an everyday look or all Glam and Glitter - we [...]

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Why you may be getting overlooked online and how to fix that [Video]

Do you wonder why you’re not getting noticed online? This could be the reason... As fun as it is to do big brand fancy photo shoots, this isn’t the best way to represent yourself. Why? Because people aren’t connecting with you as a REAL person! People relate to real people, and if you’re posting the same picture all over the place people zone out! We get exhausted from seeing the same photo over and over again. Or the same three photos, for that [...]

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Cheap Chic Secret For Camera Ready Makeup, YOUR Way! [Video]

Do you want to amp up your camera ready makeup without paying for a glam squad? Here’s how! Sometimes you want a little extra tszuj in your makeup but you aren’t quite sure how to do it yourself. No sweat, there is a fun and easy way to get styled for your videos and photos without breaking the bank. Here’s the scoop: Most professional makeup stores will do your makeup for free, all you have to do is pay for your camera [...]

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