Personal Branding – How To Create A Magnetic Personal Brand
Your personal brand is what people see BEFORE you get to say a word.
Discover the FocusOnStyle Collection of Personal Branding Tips and Strategies from the blog, podcast, and videos. There’s ton’s of free personal branding advice to get you set in the right direction to scale your business.
It’s so easy to get wrapped up / distracted / overwhelmed with all the “stuff” for your business. As an entrepreneur, solopreneur, coach, consultant, or anyone who runs their own show we are naturally inclined to want as help as many people as possible and get your business running to do just that.
But something is missing in that train of thought. Pardon the finger pointing, but what’s missing is YOU! You as the beautiful, special, smart, and savvy go-getter is the secret sauce that draws your best and most profitable audience to you.
Yet how can that audience be attracted to you when they don’t “know” you? It comes from creating a magnetic personality brand, and distinguishing yourself from being perceived as a commodity.
For a deeper dive on what people see first, I invite you to join me in becoming an Authentic Superstar so you can scale your most profitable audience by simply being you. Say yes to your authentic personal branding by clicking here.
Enjoy the personal branding tips and strategies in content below!
It's How You Treat The Camera. It’s so easy to be self judging in front of the camera, isn’t it? You know that people are going to see the photo, see you and make a snap decision about if they want to trust you. YIKES. That is a scary thought, so it makes sense that you’re nervous to get in front of the camera. You want them to be seen as the expert you are, but it's nerve racking to get in front of that camera. But How? Watch For The Inside Scoop... I don’t blame you. BUT, those nerves SHOW and they aren’t the message you want to send! That isn’t meant to make you even MORE self-conscious -
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Try This Amazing Hack (Right In Your Home!)... I've got ANOTHER live I cut for you at my vacation home in Jackson Hole! Seeing as the weather there was so intense (beautiful snow and winds at 40MPH!) ‘climate’ got on my mind. Not just in the environment, but brand climate as well. If you want to stay relevant in your brand you need to stay on top of what’s going on now in the world. The world climate! Watch To See What Zeitgeist Has Got To Do With Your Business... If You're Not Watching, Your Competition Is! 🌍Your BRAND climate. Why morning SHOWS and reality shows are important to your BUSINESS. ⭐️Go here: http://authenticsuperstar.com Posted by Sharon Haver - Focusonstyle.com on
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Say Good Bye To Overwhelm-- If you want to stop overcomplicating your process to reduce brain chaos, the solution is much more simple than you think! From my vacation place in Jackson Hole, Wyoming! Due to heavy winds (40 MPH! WOAH!) I had to take the skiing one step at a time - bit by bit. I realized that this has SO MUCH to do with our business. When you’re trying something new, when you want to do something different it’s so easy to get nervous and want to give up when you see how far you still have to go. Watch how I use this simple vacation strategy that can help you reduce overwhelm, so you can stop overcomplicating your process
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If you want to know how to reach your goals, it's critical to take the appropriate steps to get there. Howdy, from Jackson Hole Wyoming! I'm here on vacation so you wonder why I'm "working"? Well, I had my first day of the cross country ski season and with 40 MPH winds my otherwise slow start got derailed to an even slower start. No worries for me! Reaching your goals (of any kind) is not an overnight affair, it takes studied action, perseverance, and a plan. I cut THREE lives for you yesterday! All bounced off the theme of my cross country skiing so you see how mastery comes in little bits. I've gathered all the lives on this blog
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Do you have what you need to SHOW UP, STAND OUT and make a FIRST IMPRESSION? No one wants to be stuck on the sidelines. Out of sight, out of mind, out of business. Are you stuck there now? Do you know why? This could be the reason. If you just half-commit to your arrival, to your business, to your online persona, then you'll be lost in the masses. It's all about your grand entrance! How are you showing up? Do you just casually arrive, maybe wave to a few people you know, and just HOPE things come your way? You need to make a scene, a statement, a revolution. (Just For The Record: Not like the crazy cat lady
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If someone asked what was one of my most frequently asked questions about style and fashion rules, this would be it! I know this is a conundrum for so many business women who feel out of touch and confused about what to wear, especially in today's very visual world, but... When it comes to wardrobe, there isn’t one rule for everyone. It all comes down to aligning yourself with your brand, and your personal aesthetic. That includes what you wear! Sure, there are some fashion ‘rules’ that a lot of people have followed over the years, but those don’t have anything to do with what you wear when you’re representing your brand. That has everything to do with YOU and
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Lights, Camera… now what? You don’t need all that stuff but there is nothing wrong with tszujing up the equipment on occasion. It's important to remember though that you are the main attraction, not any of the extra fancy things around you. Having a good background is definitely important for looking aspirational, but that doesn't mean you need to think so hard about it that you can't focus on your message. Fancy equipment can be fun! It can make videos look really nice. It goes back to my 80/20 rule, see post here, about using the upscale things 20% of the time but the other 80% being as natural as possible in your video and photo production. KNOW your equipment
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Do you feel like you’re doing everything right, it’s just not connecting? This could be why... Yes, you want to have as many things as are useful in your arsenal in order to build you business. Yes, you want the training, the strategy, the tactics - there is nothing wrong with that. BUT sometimes you can get stuck EVEN WITH everything you need. This can make anyone feel like a Debbie Downer. You invest all this money and time into your business but, somehow, it’s going nowhere. Here is what is going on: you’re putting the ‘cart’ before the ‘horse’. Let me break it down for you. Horses can’t pull a cart if it’s IN FRONT of them, right? You
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You know something’s off but not sure what it is… You know you need to get in alignment with who you are to get the results you want... But getting out there and stepping up can be confusing and scary... Don’t worry, here’s… What you can do to STOP hiding and BE the face of your brand! I was there once. I hid behind my business and didn’t represent because I was insecure and scared to be vulnerable. Truth be told, it was because the climate back in 1999 when I founded FocusOnStyle.com was not about personal brands but more about online magazines. Ironic, since the site developed from my personal style advice column that was distributed to 400 newspapers.
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How do you balance your brand imaging? It isn't always 50/50. Who doesn't love easy math? This equation only has three parts: 80, 20 and YOU. When it comes to your online photos, 80 percent of the time you want to bring the every day you. The other 20 percent, feel free to tszuj it up! The most important part of the equation is you. You bringing yourself to the table. Whether it's an everyday look or all Glam and Glitter - we still should see you every time. That's who we're here for! Let's chat, do that super easy math with me! Don't be scared of showing your regular style, but don't be scared of the higher billed
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Do you wonder why you’re not getting noticed online? This could be the reason... As fun as it is to do big brand fancy photo shoots, this isn’t the best way to represent yourself. Why? Because people aren’t connecting with you as a REAL person! People relate to real people, and if you’re posting the same picture all over the place people zone out! We get exhausted from seeing the same photo over and over again. Or the same three photos, for that matter. But if they’re all from the *same* photo shoot they all start to look alike and people don’t see it anymore. The worst part? They don’t see YOU! WATCH to see how to avoid your photos
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Do you want to amp up your camera ready makeup without paying for a glam squad? Here’s how! Sometimes you want a little extra tszuj in your makeup but you aren’t quite sure how to do it yourself. No sweat, there is a fun and easy way to get styled for your videos and photos without breaking the bank. Here’s the scoop: Most professional makeup stores will do your makeup for free, all you have to do is pay for your camera ready makeup goodies - which get to come home with you! Very few of us can afford to pay a professional glam squad every time we want to create content. That’s okay! You can take advantage of these
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Afraid that someone can steal your brand? Don’t be! Only You are You! Sure, it’s scary to think that someone will try to come and take your brand away from you, but guess what? If your brand is YOU, that isn’t possible! No one else can be YOU. Do you see the repetitive word here? ‘YOU’! This is the most important part of your business, YOU are the most important part of your business. WATCH to get a confidence boost, some tips and advice on how to be YOU! Keys to keep in mind to avoid some copycat from even thinking that theycan steal you brand… Authenticity is the key. Be real. Be genuine. Be you. No one else can
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