Personal Branding – How To Create A Magnetic Personal Brand

Your personal brand is what people see BEFORE you get to say a word.⁣

Discover the FocusOnStyle Collection of Personal Branding Tips and Strategies from the blog, podcast, and videos. There’s ton’s of free personal branding advice to get you set in the right direction to scale your business.

It’s so easy to get wrapped up / distracted / overwhelmed with all the “stuff” for your business.⁣ As an entrepreneur, solopreneur, coach, consultant, or anyone who runs their own show we are naturally inclined to want as help as many people as possible and get your business running to do just that.⁣

But something is missing in that train of thought.⁣ Pardon the finger pointing, but what’s missing is YOU!⁣ You as the beautiful, special, smart, and savvy go-getter is the secret sauce that draws your best and most profitable audience to you.⁣

Yet how can that audience be attracted to you when they don’t “know” you?⁣ It comes from creating a magnetic personality brand, and distinguishing yourself from being perceived as a commodity.

For a deeper dive on what people see first, I invite you to join me in becoming an Authentic Superstar so you can scale your most profitable audience by simply being you.  Say yes to your authentic personal branding by clicking here.

Enjoy the personal branding tips and strategies in content below!

Say Cheese! How To Not Feel Weird, Look Frozen and Be Authentic on Camera [Video]

Getting Real, Being Authentic On Camera is NOT Just For Celebrities, You Can Master It Too! It seems so counterintuitive but knowing how to be authentic on camera when what seems so natural gets too complicated is a top issue that many entrepreneurs face. It makes total sense. Because as an entrepreneur, coach, author, or any independent contractor who is the face of your brand, you probably never went to acting class nor modeling school. But now, being in front of the camera is a critical part of your job and monetary success. That is, if you are really serious about getting your message out there. I made this live video for you to share some helpful tips to feel

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How To Create Content That Authentically Connects With Your Ideal Audience

Spoiler Alert: When it comes to connecting with your audience... you gotta be REAL! We've all done it, or at least entertained the idea. Thinking we need to do this, add that, hire them to grow our personal brand. Before you know it, you are out a ton and a half of money, spinning your wheels and ending up with a personal brand that's no longer very personal. And content that seems not even close to you and your voice. The more you hire out to the "experts" to build your brand, the more you lose a big piece of yourself. You end up doing everything you think you should do, hiring everyone you think you should hire... and it's

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Why taking your tribe along for the ride is critical to your bond

create a bond by bringing your tribe with you for the ride
I’m taking you for a ride literally and why you should take me on a ride too! We’re talking about connecting with your audience this week.  The profound connection and bond to the right tribe who truly gets you and wants a part of your secret sauce. That type of magnetic attraction comes one way- by being real. In today’s crowded market so many of us realize that expertise is not enough to stand out in a crowded market. It’s easy to feel stuck in your business and not know how to get out so you can get to your next level of what to do.  To get to the next level in your personal brand and connect with your audience,

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Instagram Posting Tips: End Social Media Stress + Be Authentic to Your Brand

Imagine not dreading to post on Instagram! How is it that being authentic to your brand (and you) on social media can be so dang confusing? It’s easy to get caught up in what everyone else is doing. So some of us grab templates and stock photos and Mad Libs type templates or hire someone to “speak” for us. I get it. Posting on Instagram -- or any social media-- can be intimidating, time consuming, annoying, a whole lot of hype or something you would just rather farm out. But it doesn’t have to be that way. It shouldn’t be that way. People connect with real people, not the souped up image that someone fabricates. Watch my Live video about

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Go ahead, give yourself permission to make your outfit pop…

How to add a little tzuj to your life with New York Fashion Week inspiration. Hey, it’s New York Fashion Week and I thought this would be the perfect time to come in and give a little nudge to take some helpful advice from the fashion world. Even with my years in the style industry, as a business owner who works from home, I know it can get difficult to actually put emphasis on what you wear (when no one sees you). Especially when your familiar, comfy clothes are staring right back at you all the time… Entrepreneurs can easily fall prey to this hum drum routine. But ignoring what you wear starts the ripple effect of being lackluster that

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The Art of Positioning in the Mind’s Eye

How people see you makes a difference in your business. You may have heard about this phrase -- positioning is the new currency. But what does this mean? It goes without saying that people are influenced by entrepreneurs who they can relate to or look up to. In layman’s terms, how people see you and perceive you is exactly WHAT and HOW they think of you in their mind. So most of the time were talking about brand image, brand stature and message positioning but very rarely we talk about simple things that impact how people see you in photos such as how your sitting to the camera. Take my video below as an example where I am sitting down

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Know when to be real [video]

How to be authentic when filming for social media. In the digital world, we connect with what seems authentic and real. So when you create images and videos for your tribe, you have to set yourself up properly. HOW DO YOU DO THAT EFFECTIVELY? A good rule of thumb is to have about 80% of your images be DIY to amplify your personal connection to your audience. Take the time to plan out your own photoshoots and videos and don’t worry if it’s not perfect. People relate to what’s authentic and real - like when you’re doing your own live videos, The shot is very spontaneous You hold your own camera You set yourself up, your own hair and makeup

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Brand Building Puzzle – Solved!

Ok, you're REINVENTING YOURSELF... So how do you solve the PUZZLE of building your BRAND? Creating a personal brand from scratch can be overwhelming, but there is a way to not only easily find your best brand persona but also be as authentic as possible. Oh, did I mention that it will be fun and creative too? One of the frustrations that I often hear about from clients, and entrepreneurs new to the online space, is how to create a cohesive personal brand that reflects their personality and expertise in every way- from their visual message, their website look and feel, to their written message to their core values. Your goal is to create a brand so true to you

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How to get more done by doing less

Forget FOMO! How to get more done by doing less
Strategic moderation is the magic formula to get more done in your business (no shizzle) When it comes actually to figure out how to get more done, the most direct and logical way to get ahead is not doing a million things-- no matter how tantalizing they may seem. You’ve probably tried a little of this, some of that, a sprinkle of what not, how about this?  Yet, this one thing is so straightforward that it might just blow your mind. It’s not so unusual, and research shows that 56% of social media users report a case of FOMO (fear of missing out) that there’s an event, an important thing, news, something, if they’re not on social media. I know

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Amplify Your Authentic Persona: How Reality TV Shows Can Change How You + Your Business Get Out There Forever! [Live Video]

The internet is your reality TV show
Successful Brand Building... Take a cue from reality shows and be yourself to attract your best audience Maybe the Kardashians aren’t the only ones getting this right. Do you know the reason why people get so addicted to reality shows? Have you ever felt this connection yourself? Without a doubt, what reality shows create are: • real connections • unique bonds with the audience Just by appearing at regular times on TV! And all of this happens because people crave that palpable authentic connection those people display on TV. And you know why this happens? Because they’re not afraid of being on camera- AND BEING THEMSELVES... (or their on camera aspirational authentic persona). Watch my Live video: This fear will throttle

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Hair Color Tips to Keep That Youthful Look [3 Videos!]

Three Video Bonanza: The truth about your hair color + how to avoid that dreaded allure buster It may be fun to be a color chameleon when it comes to your hair but too much of a good thing can lead to damage. Even worse, when all those color changes weren’t intentional and were the result of too much hair color gone wrong. Watch my Livestream: Your hair color is not only important to make you feel confident and give you that extra tzuj in your appearance, but if you are doing: videos appear on tv facebook live your headshots + photos you are a speaker on stage or your face represents your brand on social media (or it should,

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Special Report: Why You Need The Right Headshot to Succeed (And Attract Your Correct Audience)- Part One

Infograph- Selfies and Headshots- Statistics
Snap, Ready, Go: If you’re not exploiting what you have in your pocket, you’re missing out on the most authentic way to have your personal brand shine. Part One of a Two-Part Series There’s no denying, research shows a pretty solid case as to why you simply cannot ignore your headshot… if you want to attract the right audience that recognizes your worth in your work and as who you are as a person. “When you undervalue what you do, the world will undervalue who you are.” - Oprah Winfrey Here’s a zinger that you cannot ignore: Studies show it only takes 1/10 of a second for someone to draw conclusions about you based on your photo. What’s even crazier

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Special Report: Headshot Advice to Position Yourself For Success by Attracting The Your Right Audience With Your Photo- Part Two

Part Two of a two-part headshot series Humm, betcha don’t want your competitors to attract your prospects. Here’s headshot advice on the one thing that can give you the unfair advantage... that’s totally unique to you! Your photo. A carefree snap or a thought out visual message that speaks volumes BEFORE you get to say a word. That same photo can be both easy and strategic, as long as it’s authentic. In Part One of this two-part series, we went deep with these “can’t ignore” stats and research demonstrating how critical the right images are in your marketing, branding and positioning as a leader, expert, or someone worth listening to. You are the face of your brand The real job

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