Personal Branding – How To Create A Magnetic Personal Brand
Your personal brand is what people see BEFORE you get to say a word.
Discover the FocusOnStyle Collection of Personal Branding Tips and Strategies from the blog, podcast, and videos. There’s ton’s of free personal branding advice to get you set in the right direction to scale your business.
It’s so easy to get wrapped up / distracted / overwhelmed with all the “stuff” for your business. As an entrepreneur, solopreneur, coach, consultant, or anyone who runs their own show we are naturally inclined to want as help as many people as possible and get your business running to do just that.
But something is missing in that train of thought. Pardon the finger pointing, but what’s missing is YOU! You as the beautiful, special, smart, and savvy go-getter is the secret sauce that draws your best and most profitable audience to you.
Yet how can that audience be attracted to you when they don’t “know” you? It comes from creating a magnetic personality brand, and distinguishing yourself from being perceived as a commodity.
For a deeper dive on what people see first, I invite you to join me in becoming an Authentic Superstar so you can scale your most profitable audience by simply being you. Say yes to your authentic personal branding by clicking here.
Enjoy the personal branding tips and strategies in content below!
Yes, it's that time again. The bi-annual website design update. But this round, it's not only the look and feel of FocusOnStyle.com that's gotten a facelift, it's positioning the type of content that I've been serving you in a more specific framework. Style may be my beat but business is what I do 989% of my day. It's how I help you and your biz get out there, especially when you want to attract high-level clients. I’m fresh from a fantastic staycation in my favorite city in the whole world, New York. (Keep reading for a special TREAT for you at the end). My husband and I spent the long holiday weekend in the city being a tourist in our
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How to avoid information overload, conquer overwhelm, and process what you learned... Don't let information overload ruin your learning experience! I recently attended a business development mastermind training retreat where I had first-hand exposure to the feeling of overwhelm that can arise during "intense learning situations". In this Quick Tip video, you will learn how I process a lot of information after an intense learning experience. So, if you find yourself in a situation like this, the best way to let all that good information sink in, process what you learned, and avoid overwhelm is to take a step back, free your mind, and just relax. Get outdoors and do what you love. It may seem counter-intuitive, but you'll find that
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Video tips to be real, relevant, and stay on brand... In this video, you will learn if being too much of your authentic self is holding you back on video? So much of our lives is captured on camera these days. As a small business owner, entrepreneur or free-lancer, we tend to broadcast ourselves on a daily basis between Facebook Live, Skype, Youtube, Instagram, etc. Lately, I’ve been getting asked so much about how “authenticity” comes into the picture as we project ourselves online as the face of our business. The answer depends on a few factors. You have to consider the tone of the video. Is it slice of life or business oriented? If it’s slice of life, it’s okay to
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This Week: Finding your true brand within yourself and letting it shine. No one understands truth in branding like Jena Rodriguez. Jena - an entrepreneur, author, speaker, and strategist - has worked with countless organizations to help get to the bottom of brand identity and how to portray it into the world. On this week's episode of The 7 Days to Amazing Podcast, Jena Rodriguez demystifies the "buzz word" and gives us a rundown of what branding really means. She shows that a brand is something that exists naturally, and can be extrapolated from our being in terms of leadership, personality and attitude. The bottom line... branding is a foundational expression of who you are and what you stand for.
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This Week: Focus on really understanding how to be authentic to live a genuine life that empowers you to grow On this week's episode of The 7 Days to Amazing Podcast, Hilary Eldridge - an accomplished Athlete, Fitness Expert, TV Personality, Public Relations Pro and Business Owner-- talks about being true yourself in a way that empowers your life and the lives of those around you. We take a look into her athletic family history (she is the sister of Olympian Michael Phelps), businesses and her own personal development to get to the root of this strong and important message. Sometimes all it takes is a mindful outlook and shift in perspective to completely change your experience in life. Sit back
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As a woman entrepreneur, your first impression is really important as those few seconds become the lasting impression that people remember about you. The way you show up at business events can open up the doors to new deals or leave money on the table. Everything about your look is important - from the way you present yourself, what you wear, your hair, your makeup, your total package. If you want to be perceived as being relevant, as someone who knows what they are doing, you have to get your brand style and image right. Otherwise, no one’s gonna believe you that you can do the things you are claiming you can and that means you are losing money. So
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We all have one. So, what's your superpower? If you are at a time in your life for re-invention, you need to get in touch with your inner greatness. Determine what your are good at, what you do best, and what makes you happy. Keep this super power in mind as you begin your next project! You'll be happy you did. So next time you have a business event you have to dress proud, dress tall, look modern and hold your head high. FocusOnStyle Quick Tip Videos with Sharon Haver are on the go (unedited, undone, real life) one take, one minute videos designed to help you elevate your business, life and style each day. For the QuickTips Video Library,
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As a woman entrepreneur, your first impression is really important as those few seconds become the lasting impression that people remember about you. The way you show up at business events can open up the doors to new deals or leave money on the table. Everything about your look is important - from the way you present yourself, what you wear, your hair, your makeup, your total package. If you want to be perceived as being relevant, as someone who knows what they are doing, you have to get your brand style and image right. Otherwise, no one’s gonna believe you that you can do the things you are claiming you can and that means you are losing money. So
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You're the STAR! There's no denying that as an entrepreneurial woman one of the secrets to launching a successful business is to be perceived as a success. It may sound superficial but we are perceived by how we present ourselves. Style + Success expert Sharon Haver, a business coach for entrepreneurial women, shares pro stylist tips on how to look like the celebrity face of your brand. FocusOnStyle Quick Tip Videos with Sharon Haver are on the go (unedited, undone, real life) one take, one minute videos designed to help you elevate your business, life and style each day. For the QuickTips Video Library, click here. Related Posts RELATED: Personal Branding 101- How your personal brand is more than you
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What the heck is business casual? What to wear for a business event can be confusing enough but when you add dress codes to the mix, it can be a disaster. Or fabulous! In this style tutorial video, I share my tips on what to wear and not to wear for a business casual dress code. FocusOnStyle Quick Tip Videos with Sharon Haver are on the go (unedited, undone, real life) one take, one minute videos designed to help you elevate your business, life and style each day. For the QuickTips Video Library, click here. Related Posts RELATED: Personal Branding 101- How your personal brand is more than you think it is Savvy Business Radio Interview – Style Tips for
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Style + Success: Let's get real for a moment, please... After all, it's about you. So let's get into personal branding 101. Have you ever dreamingly followed an online lifestyle guru, marketing coach or business mentor who appears to have both a "perfect" life and an enviable thriving business? She surely must have the magic touch from the stream of manufactured social media and personal branding images on her web site. Perfect-istas are usually recognizable by their soft focus social media photos of them decadently biting a cupcake (if they're American), or a macaroon (if they're wannabe French). Perfectly positioned next to the sinful sugary treat is a well-lit green smoothie waiting to be consumed from a mason jar. A gastronomic oxymoron of
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Business Style Stylist Advice: How you project yourself as a professional can get tricky. Let's help this reader see the sides of whether or not it is cool to flaunt designer labels as part of your business brand as some entrepreneurs do. Dear Sharon: As an entrepreneur and marketing coach, I'm aware of how my fellow online marketers present themselves. I follow a particular woman's program where she constantly displays photos of herself decked out in every luxury label and logo that you can imagine from her shoes to what she eats. It's not a one time instance but a constant flaunting of all her luxury riches. I'm guessing that this is a calculated move to convey the wealth that
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