If you ever wonder how to take a great photo that you can use on social media, video thumbnails and set ups, your web site, your book cover… basically anything, then this post is definitely for you. It can get overwhelming if not a dent to your ego when you try to take a photo and end up looking not so hot. One thing I learned on 15 years on photoshoots is that many models and celebrities are not as […]
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Finding your “Big Why” is typically the first step in your marketing and starting up your business as its those very reasons that will keep you going when things get complicated. Knowing the “why” makes perfect sense to set the path to share your message (your “what”) with the kind of audience you want to attract (your “who”). But what so many business coaches and entrepreneurs greatly overlook is YOUR BIG WHERE. In today’s visual world where authenticity trumps staged […]
Be in the moment when you are posting content on the go. It’s been a busy, fun filled week! Im out in California heading out to Sequoia national park. But since we’re in the car, I wanted to jump in with a great social media tip to help you in building a stronger connection with your peeps. A lot of us have the tendency to take on a ton of extra stuff in our businesses… And I know from experience […]
How to be authentic when filming for social media. In the digital world, we connect with what seems authentic and real. So when you create images and videos for your tribe, you have to set yourself up properly. HOW DO YOU DO THAT EFFECTIVELY? A good rule of thumb is to have about 80% of your images be DIY to amplify your personal connection to your audience. Take the time to plan out your own photoshoots and videos and don’t […]
Three Video Bonanza: The truth about your hair color + how to avoid that dreaded allure buster It may be fun to be a color chameleon when it comes to your hair but too much of a good thing can lead to damage. Even worse, when all those color changes weren’t intentional and were the result of too much hair color gone wrong.
Snap, Ready, Go: If you’re not exploiting what you have in your pocket, you’re missing out on the most authentic way to have your personal brand shine. PART ONE OF TWO There’s no denying, research shows a pretty solid case as to why you simply cannot ignore your headshot… if you want to attract the right audience that recognizes your worth in your work and as who you are as a person. “When you undervalue what you do, the world […]
Humm, betcha don’t want your competitors to attract your prospects. Here’s the one thing that can give you the unfair advantage that’s totally unique to you! Your photo. A carefree snap or a thought out visual message that speaks volumes BEFORE you get to say a word. That same photo can be both easy and strategic, as long as it’s authentic.
How to take dating profile photos that will help you find your sweetheart Dating profile photos, oh my. Why risk your success of scoring a sweetie just because of a dubious photo? Don’t worry, I have 7 tips to warm you up in the online art of swipe-right profile photo without having to use fancy equipment or hire a photographer. It’s not your fault if taking a great photo doesn’t come naturally to you. But it is to your benefit […]
Behind the scenes of personal branding photography with Caroline White, the brand photographer that top women entrepreneurs turn to. If you are wondering what is personal branding photography, how to get professional photos taken that represent you in your most honest and best self, then this episode of the 7 Days to Amazing podcast is for you! I first came across photographer Caroline White and her breathtaking photographs of real people back when I was in B-School and she was […]
What the heck is b-roll and how to make it authentic to you? Yup, you hear about b-roll and have no idea of why it’s so important. B-roll are the takeaway shots that create a story and help your audience connect with your message, lifestyle, values. They are the images that speak for themselves without words. The easy solution is to just buy stock footage. BUT, not only does descent stock (not the creepy stock that looks like a bad […]