positioning

Laptop Lifestyle + Freedom: How to Make It Work

The beauty of leading your own online business is that you can afford the time to see some places without waiting for vacation time Many entrepreneurs and business owners today are living this “laptop lifestyle”. Instead of being tied to your office, you’re free to go and work from wherever you like. You're able to explore new places you’ve never been to before. All while staying productive. But there’s a few caveats… I've noticed that having a partner with a job that ties him to one place and living a laptop lifestyle is not necessarily mutually exclusive. But with some compromising and time planning, we manage to work wonderfully for both of us. Like right now.  (I’m currently at the

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The Art of Positioning in the Mind’s Eye

How people see you makes a difference in your business. You may have heard about this phrase -- positioning is the new currency. But what does this mean? It goes without saying that people are influenced by entrepreneurs who they can relate to or look up to. In layman’s terms, how people see you and perceive you is exactly WHAT and HOW they think of you in their mind. So most of the time were talking about brand image, brand stature and message positioning but very rarely we talk about simple things that impact how people see you in photos such as how your sitting to the camera. Take my video below as an example where I am sitting down

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Special Report: Why You Need The Right Headshot to Succeed (And Attract Your Correct Audience)- Part One

Infograph- Selfies and Headshots- Statistics
Snap, Ready, Go: If you’re not exploiting what you have in your pocket, you’re missing out on the most authentic way to have your personal brand shine. Part One of a Two-Part Series There’s no denying, research shows a pretty solid case as to why you simply cannot ignore your headshot… if you want to attract the right audience that recognizes your worth in your work and as who you are as a person. “When you undervalue what you do, the world will undervalue who you are.” - Oprah Winfrey Here’s a zinger that you cannot ignore: Studies show it only takes 1/10 of a second for someone to draw conclusions about you based on your photo. What’s even crazier

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Special Report: Headshot Advice to Position Yourself For Success by Attracting The Your Right Audience With Your Photo- Part Two

Part Two of a two-part headshot series Humm, betcha don’t want your competitors to attract your prospects. Here’s headshot advice on the one thing that can give you the unfair advantage... that’s totally unique to you! Your photo. A carefree snap or a thought out visual message that speaks volumes BEFORE you get to say a word. That same photo can be both easy and strategic, as long as it’s authentic. In Part One of this two-part series, we went deep with these “can’t ignore” stats and research demonstrating how critical the right images are in your marketing, branding and positioning as a leader, expert, or someone worth listening to. You are the face of your brand The real job

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LinkedIn Strategy & The Power of Connections with Karen Yankovich [7 Days to Amazing Podcast]

Karen Yankovitch - LinkedIn strategies to build your network for social media success.
Conversations to ca-ching with LinkedIn strategies to revolutionize your social media performance + positioning + branding + marketing and everything you need to stand out in social media...... So much social media, so little time. BUT  "they" say how important LinkedIn to build your professional connections. No cute memes just a bunch of people who want to optimize their network to mutually benefit each other. Sounds cool, but I don't know about you, LinkedIn confuses me. Not anymore! This week, my business bestie and digital strategist, Karen Yankovich, joins the 7 Days to Amazing Podcast to talk about building personal relationships through social media. Karen is an expert when it comes to positioning your expertise and influence through the use of social

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