rebrand

The hidden meaning of what your brand colors say about you [Quick Tips Video]

The hidden meaning of what your brand colors say about you
How do the colors you use in your business visually connect to you and your brand? Join me in this Quick Tips video as I explain the importance of having the right brand colors that are aligned to your business. I'm not going to get all spooky on you but there is a subliminal, hidden meaning of what your brand colors say about you. The colors that you use to represent yourself in your business and online are part of the instant  visual message that that you send. Before you have time to say a word, people assume different things  about you from the first impression  that your brand silently speaks, and sometimes that can even be damaging to how you are

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Reinvention Advice to have a relevant personal brand so your small business doesn’t fall behind! [Quick Tips Video]

How to have a relevant personal brand + the WORST lighting ever!!! It's so easy to rest on your laurels but you don't want to let your brand fall behind. Join me in this Quick Tips video with a beautiful Hudson River New York City view of the Freedom Tower behind me (and some REALLY atrocious light) to learn why it's important as a woman entrepreneur and small business owner to stay on top of your personal brand to be perceived as relevant in your small business. P.S. Use the yucky lighting in this video to see how important it is to be literally seen in the right light... it's ok to once in awhile have bad lighting if you

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Reinvention Tips: What happens when the something you do is not the something you’re known for? [Quick Tips Video]

Reinvention Tips: What happens when the something you do is not the something you’re known for?
How to get it right!  Reinvent your personal brand to be more aligned with what you really do. The biggest piece of advice I can give any business owner is to keep their audience in the loop with their evolution - whatever it may be. I've been in business for 3 decades! And a lot has evolved about FocusOnStyle in that time. So I always make it a point to keep my audience updated on what is going on. It can be hard sometimes. FocusOnStyle began as a fashion magazine and is now a brand and image consulting firm.  A lot of people had trouble letting go of FocusOnStyle as being solely a fashion and style company. The truth is

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Personal Branding 101- How your personal brand is more than you think it is [Quick Tips Video]

Personal Branding 101- How your personal brand is more than you think it is
Personal branding tips for small business owners and entrepreneurs. It can get very confusing to know what a personal brand is, but once you understand its messaging, the results are invaluable. In this Quick Tips video, you will learn how a personal brand is more than you think it is and how it comes into play when you position yourself as the face of your brand. Most of us know that a personal brand is a visual representation of ourselves and/or businesses... but a lot more goes into it than you think. The look, feel, typeface, fonts, brand colors, style of design and style of your web site, along with how you present and position yourself with  your fashion fashion,

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