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Tag Archives | relevance

  • [True Confession] What’s in a brand name?

    brand name, Seo tips, brand integrity, online marketing

    [True Confession] What’s in a brand name? Perception. In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver. I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change. Not necessarily just for me… But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me […]

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  • Client Attraction: When They’re Not Your Raving Fans [Video] 

    Client Attraction_ Why Everyone Doesn’t Have To Really Like You

    When they’re NOT your raving fan… Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience. The rest of the audience, just me. I was miserable but not the other 18,000ish people there. That’s because they were raving fans and I’d rather escape to record this video for you. What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in […]

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  • The Best Way To Promote On Social Media Without Being Salesy? [Video]

    I picked up this social selling trick from reality TV stars

    Is Speaking right for you? 🍎to 🍏Let’s get real on speaking to digital. Okay, fess up… are you a little afraid of the online world? Do you think public speaking is a better choice because you’re not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the ‘speaking thing’ without […]

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  • How Branding Is Like Your Favorite Old Boots [Video]

    bad mamajama-2

    Is Speaking right for you? 🍎to 🍏Let’s get real on speaking to digital. Okay, fess up… are you a little afraid of the online world? Do you think public speaking is a better choice because you’re not that techie? Maaaaybe not so much. Listen as I share some numbers and expenses and where the rewards and targeted results come from. You may be surprised. I meet so many women entrepreneurs and coaches who totally buy into the ‘speaking thing’ without […]

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  • What’s Good About Haters… [Video]

    You Can't Please Everybody (and That's A Good Thing)

    We get so worried when we get whackos and haters online. But the truth is, if you’re not getting some cross dialogue once in a while, you are probably not putting your message out there in the most efficient way. Watch this video to learn why haters are a good thing and what you should do when they’re not:

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  • How to be Relevant: My Grandma And Your Brand [Video]

    Staying Relevant in Today's Market

    Staying  relevant in your business, in your style, and even your outlook can get a little dusty if you let it. We all hold certain memories and certain things dear to our heart. Time goes on and the memory remains. Here’s the thing, the memory is wonderful but in actuality that very thing can grow old and we may never even realize it. Talk a walk with me in Miami in this live video–  let’s talk about staying relevant and […]

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