social media

Are you turning off the people you want to attract by living your best life? [Video]

Question: Is living your social media “best life” turning away perspective clients? Is your best life ever giving people the wrong perception of who you really are? So you just get unnoticed and stuck in that big scroll by  'cause you lost your true identity? Food for thought, for sure! Watch this video to see how living your best life can be harming your business: What I see happening— and granted obviously I'm a different generation— is a lot of people to put forth their best life ever by manufacturing concocted situations that represent freedom, luxury, travel, all with a perfect blowout and cute thing while gallivanted on a remote beach to show how cool they want you to believe

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Is Perfectionism Killing Your Brand [Video]

Is Perfectionism Killing Your Brand? I bet you care about how you come across, right? We all do. We all should. But you don't want to get so sanitized that you blend in. I was looking for someone who told me to look for her post on Instagram, it's someone that we're going to be working with. And in full transparency, as I was scrolling down Instagram, I couldn't find her. 🤷🏻‍♀️ Not for not looking for her, but I couldn't find her because she looked like so many other people in that particular niche. That's like brand death! Now this "perfectionist" image is not coming from a bad place. It's that they're trying to be perfect on camera. 📸

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Social Media Review Time: Instagram or Facebook?

Social Media Decision
I got snoopy on our social media review and here's what I discovered ...But first, are you avoiding the social media decision that could help your business grow? What is the difference between Facebook and Instagram?Inquiring minds want to know so let’s review the difference between Facebook and Instagram to grow your business. I wasn’t sure myself so I began to checkup on our social media engagement.Whoosh. There is an obvious difference at first glance. My totally snoopy observations revealed some glaring clues.Watch my Live Video: View this post on Instagram A post shared by Sharon Haver▪️Modern Business (@focusonstyle) Now this isn’t scientific it’s a merely general observation right now.But I think it can help you because I've noticed the shift. I've noticed a

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You Deserve To Achieve Your Goals Faster: How You Can End The Waiting Game In Your Business [Video]

If you find yourself stuck in the waiting game and not achieving your goals as quickly as you like, this is for you!I’m the child of a constant procrastinator. Through the years I have come to realize that waiting for whatever reason can very well be a sign of procrastination. If you wait long enough, of course something will be newer, better, different, cheaper, whatever.However by waiting is an act of stillness in the decision process. You never get to the next goal because you’re so busy being stuck where you are now. I have made it a point to recognize the “procrastination” signals in my life. This way I can (do my best) to break through the frustrating stillness and

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Social Media Marketing: Should you buy fake followers to grow your social media? [Video]

Entrepreneurs, FAKE FOLLOWERS OR STEADY GROWTH?If you don’t advertise but still want to grow your following “organically” this will be eye opening as well. - A funny thing happened on our way to analyzing Facebook ad targeting. - We were pretty pristine on our target and lookalike aligned audiences but suddenly started getting a lot of TOTALLY off-base responses.https://youtu.be/buk4tacR9ewClearly, these people were not exactly the interest group of our targeted audience but were still, living breathing humans who like and comment (as a job).As these were paid ad efforts, we started to get granular to see who the culprit was so we could stay on focus and not waste a rather large ad spend at the time.Much to my surprise,

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Don’t Let “Extra Stuff” Hold You Back When Posting Content On The Go

Be in the moment when you are posting content on the go. It’s been a busy, fun filled week! Im out in California heading out to Sequoia national park. But since we’re in the car, I wanted to jump in with a great social media tip to help you in building a stronger connection with your peeps. A lot of us have the tendency to take on a ton of extra stuff in our businesses… And I know from experience that it’s so easy to make excuses that you need to buy equipment, fancy tech, or other gear to do things “the right” way… But it’s not always true. And it can definitely hold you back when posting on social

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Instagram Posting Tips: End Social Media Stress + Be Authentic to Your Brand

Imagine not dreading to post on Instagram! How is it that being authentic to your brand (and you) on social media can be so dang confusing? It’s easy to get caught up in what everyone else is doing. So some of us grab templates and stock photos and Mad Libs type templates or hire someone to “speak” for us. I get it. Posting on Instagram -- or any social media-- can be intimidating, time consuming, annoying, a whole lot of hype or something you would just rather farm out. But it doesn’t have to be that way. It shouldn’t be that way. People connect with real people, not the souped up image that someone fabricates. Watch my Live video about

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LinkedIn Strategy & The Power of Connections with Karen Yankovich [7 Days to Amazing Podcast]

Karen Yankovitch - LinkedIn strategies to build your network for social media success.
Conversations to ca-ching with LinkedIn strategies to revolutionize your social media performance + positioning + branding + marketing and everything you need to stand out in social media...... So much social media, so little time. BUT  "they" say how important LinkedIn to build your professional connections. No cute memes just a bunch of people who want to optimize their network to mutually benefit each other. Sounds cool, but I don't know about you, LinkedIn confuses me. Not anymore! This week, my business bestie and digital strategist, Karen Yankovich, joins the 7 Days to Amazing Podcast to talk about building personal relationships through social media. Karen is an expert when it comes to positioning your expertise and influence through the use of social

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Elevate Your Visual Message: Look For On The Go Opportunities When Filming [Quick Tips Video]

Why you should look for opportunities when you’re on the go: So many fashion-savvy people believe that they must be prepared, and have to properly set up for a stylish photo or video. It does not have to be hard to fit this into your busy schedule everyday. In this fast-past world of fashion, opportunities appear everywhere even when you are on the go! Whether I’m filming, going to a business meeting, or just out and about, I seize any interesting opportunity that I find super convenient; like when my shirt matches the wall. Here are examples of opportunities on the go:       The flowers (or trees) compliment your outfit       A subtle city breeze that blows your hair (capture the moment)

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How To Get Unstuck + Move Your Business Ahead [Quick Tips Video]

Why it's important to get unstuck in your business + get your life back! So many otherwise valuable people get stuck in what once was serving them well. They brush off the need to update antiquated ways and not only does the lack of updating hang over their head and makes them feel miserable, but it chips away at how they are perceived in business. And, their bank account shows it. While many people flow with what’s going on in the business world, others are just stuck in the past. The key to having a successful business is to move forward with the market. In this fast-paced online world,  you need to present yourself in a way thats up to who

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How to Become An Influencer: Website vs Personal Brand [Quick Tips Video]

Watch today's video for my Quick Tips on building your personal brand by becoming an influencer. Internet trends change over time and it's critical to stay on top so you are not left behind in the super fast-paced online world. These days, it's CRITICAL to develop your personal brand to be seen as an Influence in your niche. Let me take you back a bit so you can go forward... I started my website, FocusOnStyle.com, back in 1999. The trends for online business and entrepreneurs were a lot different back then. The concept of personal branding was just in its infancy. Back in 1999, when I first I started my website, FocusOnStyle.com, the trends for online business and entrepreneurs were a

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My Vlogging Tips: How to create videos for youtube and social media [Quick Tips Video]

Watch today's video for my behind-the-scenes vlogging tips on how I make quick videos on my computer for Youtube and social media-- and why I like recorded videos over livestream. Lately, one of my top frequently asked questions is how I make the Quick Tips videos that I use as content here on FocusOnStyle for video blogging, youtube, and social media videos rather than solely written blog content. I've been asked if I record my one-take videos in clumps, one at a time, on the go, or just when inspiration strikes. The answer is all of the above. That being said, the best way to get your message across is to schedule some time to chunk them out by recording small batches of videos

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My Vlogging Tips: How to record videos for youtube and social media [Quick Tips Video]

How many takes does it take to get a social media video right? Vlogging is a great way to connect with your audience. But how to record videos for youtube and how many takes does it take to get a social media video right? You may haver noticed that I've been creating more video blogging, youtube, and social media videos rather than just written blog content.   Vlogging is a fun way to connect as a “real person” to your audience. But how to do look natural on camera? Go for real, not perfect when it comes to social media videos. Aim for one take when it comes to social media so you look natural and not like you are reading

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