Personal Branding 101: What about those phonies?
Style + Success: Let's get real for a moment, please... After all, it's about you. So let's get into personal branding 101. Have you ever dreamingly followed an online lifestyle guru, marketing coach or business mentor who appears to have both a "perfect" life and an enviable thriving business? She surely must have the magic touch from the stream of manufactured social media and personal branding images on her web site. Perfect-istas are usually recognizable by their soft focus social media photos of them decadently biting a cupcake (if they're American), or a macaroon (if they're wannabe French). Perfectly positioned next to the sinful sugary treat is a well-lit green smoothie waiting to be consumed from a mason jar. A gastronomic oxymoron of
