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  • Say Cheese! How To Not Feel Weird, Look Frozen and Be Authentic on Camera [Video]

    How to be authentic when what seems so natural gets too complicated

    Getting Real, Being Authentic On Camera is NOT Just For Celebrities, You Can Master It Too! It seems so counterintuitive but knowing how to be authentic on camera when what seems so natural gets too complicated is a top issue that many entrepreneurs face. It makes total sense. Because as an entrepreneur, coach, author, or any independent contractor who is the face of your brand, you probably never went to acting class nor modeling school. But now, being in front […]

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  • How To Create Content That Authentically Connects With Your Ideal Audience

    The best content usually starts in the most non-complicated, simplest ways.

    Spoiler Alert: When it comes to connecting with your audience… you gotta be REAL! We’ve all done it, or at least entertained the idea. Thinking we need to do this, add that, hire them to grow our personal brand. Before you know it, you are out a ton and a half of money, spinning your wheels and ending up with a personal brand that’s no longer very personal. And content that seems not even close to you and your voice. […]

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  • Camera Shy? Not Any More With These 3 Easy Tricks To Look Great In Photos [Live Video]

    how to look natural in photos, selfies or headshots when you are not a model

    If you ever wonder how to take a great photo that you can use on social media, video thumbnails and set ups, your web site, your book cover… basically anything, then this post is definitely for you. It can get overwhelming if not a dent to your ego when you try to take a photo and end up looking not so hot. One thing I learned on 15 years on photoshoots is that many models and celebrities are not as […]

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  • Sure the “Big Why” Is Critical To Your Message, But Don’t Neglect The ‘Where”

    Why your environment is crucial to share your message (and it's easier than you think)e

    Finding your “Big Why” is typically the first step in your marketing and starting up your business as its those very reasons that will keep you going when things get complicated. Knowing the “why” makes perfect sense to set the path to share your message (your “what”) with the kind of audience you want to attract (your “who”). But what so many business coaches and entrepreneurs greatly overlook is YOUR BIG WHERE. In today’s visual world where authenticity trumps staged […]

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  • Why taking your tribe along for the ride is critical to your bond

    create a bond by bringing your tribe with you for the ride

    We’re talking about connecting with your audience this week.  The profound connection and bond to the right tribe who truly gets you and wants a part of your secret sauce. That type of magnetic attraction comes one way- by being real. In today’s crowded market so many of us realize that expertise is not enough to stand out in a crowded market. It’s easy to feel stuck in your business and not know how to get out so you can get […]

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  • Don’t Let “Extra Stuff” Hold You Back When Posting Content On The Go

    What about all that stuff - don't get held back posting content

    Be in the moment when you are posting content on the go. It’s been a busy, fun filled week! Im out in California heading out to Sequoia national park. But since we’re in the car, I wanted to jump in with a great social media tip to help you in building a stronger connection with your peeps. A lot of us have the tendency to take on a ton of extra stuff in our businesses… And I know from experience […]

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  • The Art of Positioning in the Mind’s Eye

    Persceptive-2

    How people see you makes a difference in your business. You may have heard about this phrase — positioning is the new currency. But what does this mean? It goes without saying that people are influenced by entrepreneurs who they can relate to or look up to. In layman’s terms, how people see you and perceive you is exactly WHAT and HOW they think of you in their mind. So most of the time were talking about brand image, brand […]

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  • Know when to be real [video]

    featured

    How to be authentic when filming for social media. In the digital world, we connect with what seems authentic and real. So when you create images and videos for your tribe, you have to set yourself up properly. HOW DO YOU DO THAT EFFECTIVELY? A good rule of thumb is to have about 80% of your images be DIY to amplify your personal connection to your audience. Take the time to plan out your own photoshoots and videos and don’t […]

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  • Amplify Your Authentic Persona: How Reality TV Shows Can Change How You + Your Business Get Out There Forever! [Live Video]

    The internet is your reality TV show

    Successful Brand Building… Take a cue from reality shows and be yourself to attract your best audience Maybe the Kardashians aren’t the only ones getting this right. Do you know the reason why people get so addicted to reality shows? Have you ever felt this connection yourself? Without a doubt, what reality shows create are: • real connections • unique bonds with the audience Just by appearing at regular times on TV! And all of this happens because people crave […]

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  • Dating Profile Pic Tips: 7 Secrets to Swipe Right Photos

    Swipe Right Photo Secrets

    How to take dating profile photos that will help you find your sweetheart Dating profile photos, oh my. Why risk your success of scoring a sweetie just because of a dubious photo? Don’t worry, I have 7 tips to warm you up in the online art of swipe-right profile photo without having to use fancy equipment or hire a photographer. It’s not your fault if taking a great photo doesn’t come naturally to you. But it is to your benefit […]

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  • Make Up Tips for TV, Video, Photos, and Appearances [Live Video]

    Make Up Advice For TV, Video, Appearances + Photos

    It was an early call today so I thought I would pop on a Facebook Live to share some behind the scenes makeup advice for TV, video, appearances + photos on my way back from my TV appearance. Join me on my snowy walk through Madison Square Park in New York as I talk about the reality of knowing how to do your own make up when you get yourself out there as an entrepreneur or the face of your […]

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