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Say Cheese! How To Not Feel Weird, Look Frozen and Be Authentic on Camera [Video]

Getting Real, Being Authentic On Camera is NOT Just For Celebrities, You Can Master It Too! It seems so counterintuitive but knowing how to be authentic on camera when what seems so natural gets too complicated is a top issue that many entrepreneurs face. It makes total sense. Because as an entrepreneur, coach, author, or any independent contractor who is the face of your brand, you probably never went to acting class nor modeling school. But now, being in front of the camera is a critical part of your job and monetary success. That is, if you are really serious about getting your message out there. I made this live video for you to share some helpful tips to feel

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How To Create Content That Authentically Connects With Your Ideal Audience

Spoiler Alert: When it comes to connecting with your audience... you gotta be REAL! We've all done it, or at least entertained the idea. Thinking we need to do this, add that, hire them to grow our personal brand. Before you know it, you are out a ton and a half of money, spinning your wheels and ending up with a personal brand that's no longer very personal. And content that seems not even close to you and your voice. The more you hire out to the "experts" to build your brand, the more you lose a big piece of yourself. You end up doing everything you think you should do, hiring everyone you think you should hire... and it's

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Camera Shy? Not Any More With These 3 Easy Tricks To Look Great In Photos [Live Video]

If you ever wonder how to take a great photo that you can use on social media, video thumbnails and set ups, your web site, your book cover... basically anything, then this post is definitely for you. It can get overwhelming, if not a dent to your ego, when you try to take a photo and end up looking not so hot. One thing I learned on 15 years on photoshoots is that many models and celebrities are not as spectacular as you would imagine, they just know how to turn it on for the camera so they can look great in photos. As an entrepreneur, someone who is the face of your business, or even wanting to be a

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Sure the “Big Why” Is Critical To Your Message, But Don’t Neglect The ‘Where”

Finding your "Big Why" is typically the first step in your marketing and starting up your business as it's those very reasons that will keep you going when things get complicated. Knowing the "why" makes perfect sense to set the path to share your message (your "what") with the kind of audience you want to attract (your "who"). But what so many business coaches and entrepreneurs greatly overlook is YOUR BIG WHERE. In today's visual world where authenticity trumps staged and make-believe settings.  So where you actually take your photos or shoot your videos really matters when you want to connect with your tribe as a legitimate, trustworthy, and down-to-earth (albeit aspirational) authority in your field. That's exactly why I

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Why taking your tribe along for the ride is critical to your bond

create a bond by bringing your tribe with you for the ride
I’m taking you for a ride literally and why you should take me on a ride too! We’re talking about connecting with your audience this week.  The profound connection and bond to the right tribe who truly gets you and wants a part of your secret sauce. That type of magnetic attraction comes one way- by being real. In today’s crowded market so many of us realize that expertise is not enough to stand out in a crowded market. It’s easy to feel stuck in your business and not know how to get out so you can get to your next level of what to do.  To get to the next level in your personal brand and connect with your audience,

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Don’t Let “Extra Stuff” Hold You Back When Posting Content On The Go

Be in the moment when you are posting content on the go. It’s been a busy, fun filled week! Im out in California heading out to Sequoia national park. But since we’re in the car, I wanted to jump in with a great social media tip to help you in building a stronger connection with your peeps. A lot of us have the tendency to take on a ton of extra stuff in our businesses… And I know from experience that it’s so easy to make excuses that you need to buy equipment, fancy tech, or other gear to do things “the right” way… But it’s not always true. And it can definitely hold you back when posting on social

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The Art of Positioning in the Mind’s Eye

How people see you makes a difference in your business. You may have heard about this phrase -- positioning is the new currency. But what does this mean? It goes without saying that people are influenced by entrepreneurs who they can relate to or look up to. In layman’s terms, how people see you and perceive you is exactly WHAT and HOW they think of you in their mind. So most of the time were talking about brand image, brand stature and message positioning but very rarely we talk about simple things that impact how people see you in photos such as how your sitting to the camera. Take my video below as an example where I am sitting down

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Know when to be real [video]

How to be authentic when filming for social media. In the digital world, we connect with what seems authentic and real. So when you create images and videos for your tribe, you have to set yourself up properly. HOW DO YOU DO THAT EFFECTIVELY? A good rule of thumb is to have about 80% of your images be DIY to amplify your personal connection to your audience. Take the time to plan out your own photoshoots and videos and don’t worry if it’s not perfect. People relate to what’s authentic and real - like when you’re doing your own live videos, The shot is very spontaneous You hold your own camera You set yourself up, your own hair and makeup

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Amplify Your Authentic Persona: How Reality TV Shows Can Change How You + Your Business Get Out There Forever! [Live Video]

The internet is your reality TV show
Successful Brand Building... Take a cue from reality shows and be yourself to attract your best audience Maybe the Kardashians aren’t the only ones getting this right. Do you know the reason why people get so addicted to reality shows? Have you ever felt this connection yourself? Without a doubt, what reality shows create are: • real connections • unique bonds with the audience Just by appearing at regular times on TV! And all of this happens because people crave that palpable authentic connection those people display on TV. And you know why this happens? Because they’re not afraid of being on camera- AND BEING THEMSELVES... (or their on camera aspirational authentic persona). Watch my Live video: This fear will throttle

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Special Report: Headshot Advice to Position Yourself For Success by Attracting The Your Right Audience With Your Photo- Part Two

Part Two of a two-part headshot series Humm, betcha don’t want your competitors to attract your prospects. Here’s headshot advice on the one thing that can give you the unfair advantage... that’s totally unique to you! Your photo. A carefree snap or a thought out visual message that speaks volumes BEFORE you get to say a word. That same photo can be both easy and strategic, as long as it’s authentic. In Part One of this two-part series, we went deep with these “can’t ignore” stats and research demonstrating how critical the right images are in your marketing, branding and positioning as a leader, expert, or someone worth listening to. You are the face of your brand The real job

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Dating Profile Pic Tips: 7 Secrets to Swipe Right Photos

Swipe Right Photo Secrets
How to take dating profile photos that will help you find your sweetheart Dating profile photos, oh my... While I personally don’t use dating apps (my husband would kill me, lol), I’ve certainly helped friends and students get the “swipe right” look with their dating profile photos.  From what I’ve seen, there’s a lot of weirdness when it comes to showing yourself off online. It’s not your fault if taking a great photo doesn’t come naturally to you. But it is to your benefit to authentically position yourself in a way that attracts what you want to attract. Research states that it takes seven seconds to make a first impression in real life, and slice that down to instantaneous when

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Make Up Tips for TV, Video, Photos, and Appearances [Live Video]

Make Up Advice For TV, Video, Appearances + Photos
It was an early call today so I thought I would pop on a Facebook Live to share some behind the scenes makeup advice for TV, video, appearances + photos on my way back from my TV appearance. Join me on my snowy walk through Madison Square Park in New York as I talk about the reality of knowing how to do your own make up when you get yourself out there as an entrepreneur or the face of your brand. RELATED: Video Style Tips For Social Media: How Authentic Should I Look On Camera? Lip Plumper Review: How To Make Your Lips Look Fuller For Camera Or Video Without Injectables [Facebook Live] Beauty, Branding + Business With PR Pro

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How to get in front of the media even if they’re not calling you [7 Days to Amazing Podcast]

If you're wondering how to create your own opportunities to get in front of the media, even if they are not calling you, then this episode of the 7 Days to Amazing podcast is for you! I've been getting asked a lot lately about creating media opportunities and being not only ready but media friendly, so I created this solo podcast episode for you. Through my career, I have had the unique vantage point of being on multiple sides and angels of the media from behind the scenes on photo shoots, to upfront and center starring in my own commercial, spokesperson, contributing writer, syndicated columnist, guest on radio and tv, influencer, and expert source... a lot of different ways that

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