Video Tips for Social Media

The Four Easy-Peasy Key Elements of Every Marketing Video… [Video]

4 Key Elements of Every Video
What To Say On Video Even When You Don't Know What To Say...   The video elements that set the pace even when you just jumped out of bed and having your morning coffee on the hotel lawn! Let's face it, for most of us who are small business owners, entrepreneurs, coaches or consultants, or  new to online business and fleshing out your personal brand, video can be overwhelming. But it doesn't have to be that way when you start with these four key elements. Marketing and social media videos shouldn't be complicated, stressful, and make you want to break out in a sweat. To show you how straight-forward and authentic social media and marketing videos can be watch this impromptu video training

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Want To Connect and Align With Your Audience On Video? [Video]

Let your P.O.V. lead you to connect to your most aligned audience in your videos... When you’re speaking to your audience through videos or even in your copy, it’s too easy to want to appeal to everybody. Everybody is actually nobody. The purpose of getting your message out there is to build your know, like and trust factor. To align with your best audience, right? The Pandemic has changed things up for us, and we are used to being home right now.  This has created a unique opportunity to connect with your audience in the different way. Are you sharing your reality? Are you giving your perspective? Let me elaborate a little further on how this impacts your connection with

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Authentic Storytelling Is The Secret Sauce To Building A Business Brand That Stands Out

Authentic-storytelling-is-the-secret-sauce-to-growing-your-business
...and you do that via authenticity in video marketing and photos. Have you been thinking about using video or branding photos as a vehicle for marketing and growing your business? NOW is the best time to leverage these incredible tools to attract your most aligned audience through the power of authentic storytelling. Authentic messaging breaks down barriers between you and your audience. It creates a space for you to get your message across in a way that is relatable and believable. When I asked Gary Vaynerchuk about why some people avoid being real and resort to creating a faux image, he said, “It’s one big game of insecurity. People are not willing to be themselves.”⁠ In reality, being authentic in turn helps you to gain

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6 Video Marketing Tips So You Can Say Goodbye To Overwhelm

Getting Started With Video to Grow Your Business
Even if you're camera shy, using video marketing to grow your brand can really be simple... when you know how. These days it seems like everyone and their uncle has video training... how do you not get overwhelmed by all the material out there? Video marketing can be complicated if you're in over your head with too much tech. Lucky for you, the less "professional" a video is, the more it converts these days (meaning more revenue from doing less). 99% of people who use video for marketing say they'll continue using video in 2020. With that in mind, let me show you how easy it can be to create videos for your business that connect you with your people. Engagement:

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Comfort Marketing: Do you want to grow your audience so you can get more sales from your videos? [Video]

use comfort marketing in your videos to grow your business
If your video engagement is falling flat, try what’s working now: Comfort Marketing... Way less caloric than comfort food and far more lucrative. If you want to sell more stuff.... the secret sauce is having your audience feel that they know you so well.... They really like you. Trust you. And in these wacky times, you’re both comforting and helpful to them... not a plastic stranger. You’ve probably heard that you gotta get on video, however... Most people get this part wrong. Watch the video to find out why... It's because... They think doing video means reading a script like a robot or being so slick that everyone knows it’s make-believe. What you want to do if you really want

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Video Style Tips for Social Media: How authentic should I look on camera?

Video tips to be real, relevant, and stay on brand... In this video, you will learn if being too much of your authentic self is holding you back on video? So much of our lives is captured on camera these days. As a small business owner, entrepreneur or free-lancer, we tend to broadcast ourselves on a daily basis between Facebook Live, Skype, Youtube, Instagram, etc. Lately, I’ve been getting asked so much about how “authenticity” comes into the picture as we project ourselves online as the face of our business. The answer depends on a few factors. You have to consider the tone of the video. Is it slice of life or business oriented? If it’s slice of life, it’s okay to

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