video

Video Marketing: Connection Matters More Than Perfection… [Video]

Connection Over Perfection Helps You Scale Your Brand By Being Consistently Visible

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out. Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why... Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and believable for [...]

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5 Ways To Use Video To Grow Your Business Now Without Seeming Tone Deaf

What's working Now_ Video

I use a video scripting framework that helps hit content marks, be real, and succinctly get the message across without sounding weird or stiff. I think of it as a breakthrough framework for turning people who never even heard of you become your most devoted audience and best repeat customers… Simply because you turned your phone into your own broadcast studio and pressed record! [...]

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The Secret To Finding Brand Inspiration [Video]

be visually inspiring

Elevate Your Personal Brand For Photos and Videos With Visual Storytelling Inspiration... Today's beautiful setting is perfect to talk to you about brand inspiration for photos and videos. Your visual story can dramatically change from simply where you are and how you position yourself. Inspiration for photos and videos can become overwhelming when you don't know where to start. But here's the thing: You need your own secret sauce, your own special something, to not be a commodity in today's very crowded marketplace. This is [...]

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How To Reach Your Goals- Bit By Bit [LIVE Videos]

Reach Your Goals Bit By Bit

If you want to know how to reach your goals,  it's critical to take the appropriate steps to get there. Howdy, from Jackson Hole Wyoming!  I'm here on vacation so you wonder why I'm "working"? Well, I had my first day of the cross country ski season and with 40 MPH winds my otherwise slow start got derailed to an even slower start. No worries for me! Reaching your goals (of any kind) is not an overnight affair, it takes studied action, perseverance, and [...]

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Want Stronger Engagement? Try this hack that you have with you right now! [Video]

Want Stronger Engagement?

People want to go on your adventures with you -- don’t let them down! The world is beautiful. Your environment is a part of who you are - and we want to get to know YOU! Whether it’s your home base, like mine here in NYC, or you’re on vaca - you’ve gotta show off the amazing things you find around you. Not only is it gorgeous, but it makes for more interesting photos and videos. Not that sitting in your adorable office [...]

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Fashion Rules? Think Again, It’s Not The One Thing To Wear On Camera [Video]

If someone asked what was one of my most frequently asked questions about style and fashion rules, this would be it! I know this is a conundrum for so many business women who feel out of touch and confused about what to wear, especially in today's very visual world, but... When it comes to wardrobe, there isn’t one rule for everyone.  It all comes down to aligning yourself with your brand, and your personal aesthetic. That includes what you wear! Sure, there are some [...]

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Say Cheese! How To Not Feel Weird, Look Frozen and Be Authentic on Camera [Video]

Getting Real, Being Authentic On Camera is NOT Just For Celebrities, You Can Master It Too! It seems so counterintuitive but knowing how to be authentic on camera when what seems so natural gets too complicated is a top issue that many entrepreneurs face. It makes total sense. Because as an entrepreneur, coach, author, or any independent contractor who is the face of your brand, you probably never went to acting class nor modeling school. But now, being in front of the camera is [...]

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How To Create Content That Authentically Connects With Your Ideal Audience

Spoiler Alert: When it comes to connecting with your audience... you gotta be REAL! We've all done it, or at least entertained the idea. Thinking we need to do this, add that, hire them to grow our personal brand. Before you know it, you are out a ton and a half of money, spinning your wheels and ending up with a personal brand that's no longer very personal. And content that seems not even close to you and your voice. The more you [...]

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Camera Shy? Not Any More With These 3 Easy Tricks To Look Great In Photos [Live Video]

If you ever wonder how to take a great photo that you can use on social media, video thumbnails and set ups, your web site, your book cover... basically anything, then this post is definitely for you. It can get overwhelming if not a dent to your ego when you try to take a photo and end up looking not so hot. One thing I learned on 15 years on photoshoots is that many models and celebrities are not as spectacular as [...]

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Don’t Let “Extra Stuff” Hold You Back When Posting Content On The Go

Be in the moment when you are posting content on the go. It’s been a busy, fun filled week! Im out in California heading out to Sequoia national park. But since we’re in the car, I wanted to jump in with a great social media tip to help you in building a stronger connection with your peeps. A lot of us have the tendency to take on a ton of extra stuff in our businesses… And I know from experience that it’s so easy to [...]

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Instagram Posting Tips: End Social Media Stress + Be Authentic to Your Brand

How is it that being authentic to your brand (and you) on social media can be so dang confusing? It’s easy to get caught up in what everyone else is doing. So some of us grab templates and stock photos and Mad Libs type templates or hire someone to “speak” for us. I get it. Posting on social media can be intimidating, time consuming, annoying, a whole lot of hype or something you would just rather farm out. But it doesn’t have to be [...]

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Go ahead, give yourself permission to make your outfit pop…

How to add a little tzuj to your life with New York Fashion Week inspiration. Hey, it’s New York Fashion Week and I thought this would be the perfect time to come in and give a little nudge to take some helpful advice from the fashion world. Even with my years in the style industry, as a business owner who works from home, I know it can get difficult to actually put emphasis on what you wear (when no one sees you). [...]

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