video

Are you NOT attracting your dream clients? [Video]

Attracting Your Dream Client
As small business owners, entrepreneurs and coaches, we all want to work with our dream clients and build a successful business with great people.But what happens when you get a P.I.T.A. (pain in the ass) customer, who is less than your dream client?Hey, we are all not perfect and even make mistakes ourselves, but...Treating people with the same RESPECT we would like to be treated is paramount to your own joy and success, but sometimes we get the PITAs.The SCHNORRERS who want something for nothing and are never happy.The liars and blame mongers.... ugh.Luckily, I don’t attract many, but sometimes a few pop up.Watch to see what to do to NOT attract them into your world in the first place...I

Read More »

How To Look Confident In Eyeglasses- Try These Style Hacks [Video]

Eyeglass Hacks
Talking reading glasses and how to not look like a fuddy-duddy with these eyeglass hacks... Upfront, wearing farty glasses is a personal pet peeve of mine. Those skinny readers from the early 2000's... drugstore cheesy frames that aren't exactly right for your prescription so you squish your face up every time you to try to read. STOP.  From a style standpoint dated glasses just ruin your look. From a business standpoint, dated reading glasses make you look out of touch... Let me help you see with some eyeglass style hacks in this live video... Please keep in mind, if you're eyeglasses aren't relevant it's too easy to think that it's a red flag that signals your relevance is just as

Read More »

The Four Easy-Peasy Key Elements of Every Marketing Video… [Video]

4 Key Elements of Every Video
What To Say On Video Even When You Don't Know What To Say...   The video elements that set the pace even when you just jumped out of bed and having your morning coffee on the hotel lawn! Let's face it, for most of us who are small business owners, entrepreneurs, coaches or consultants, or  new to online business and fleshing out your personal brand, video can be overwhelming. But it doesn't have to be that way when you start with these four key elements. Marketing and social media videos shouldn't be complicated, stressful, and make you want to break out in a sweat. To show you how straight-forward and authentic social media and marketing videos can be watch this impromptu video training

Read More »

Want To Connect and Align With Your Audience On Video? [Video]

Let your P.O.V. lead you to connect to your most aligned audience in your videos... When you’re speaking to your audience through videos or even in your copy, it’s too easy to want to appeal to everybody. Everybody is actually nobody. The purpose of getting your message out there is to build your know, like and trust factor. To align with your best audience, right? The Pandemic has changed things up for us, and we are used to being home right now.  This has created a unique opportunity to connect with your audience in the different way. Are you sharing your reality? Are you giving your perspective? Let me elaborate a little further on how this impacts your connection with

Read More »

What Business Tools I Use To Run An Online Business [Video]

My Favorite Online Business Tools That Get To The Point
Online Business Tools that make doing business online easier... Focusonstyle.com/tools Are you also overwhelmed with all the "stuff" and crave ways to make everyday more joyful? Especially now, simplification feels more right than ever.... in what you wear and... in how you run your work from home or online business. Just like my favorite cozy blouse, I have favorite apps and software that help me be more effective, more profitable, and less of a headache. Even if you're not techie, just starting out, reducing your team or growing your team, take a look at what online business tools work for me now: https://focusonstyle.com/tools In 21 years of owning an online business, I've seen a lot of tech hell, but believe

Read More »

Comfort Marketing: Do you want to grow your audience so you can get more sales from your videos? [Video]

use comfort marketing in your videos to grow your business
If your video engagement is falling flat, try what’s working now: Comfort Marketing... Way less caloric than comfort food and far more lucrative. If you want to sell more stuff.... the secret sauce is having your audience feel that they know you so well.... They really like you. Trust you. And in these wacky times, you’re both comforting and helpful to them... not a plastic stranger. You’ve probably heard that you gotta get on video, however... Most people get this part wrong. Watch the video to find out why... It's because... They think doing video means reading a script like a robot or being so slick that everyone knows it’s make-believe. What you want to do if you really want

Read More »

Video Marketing: Connection Matters More Than Perfection… [Video]

Connection Over Perfection Helps You Scale Your Brand By Being Consistently Visible
If Connection Matters More Than Perfection, What's Holding You Back?Are you feeling a little perplexed getting out there and connecting with your tribe while you’re working from home?Now, more than ever, people are on social media consuming an unheard of amount of content.It makes sense, right?Being home and watching...Well, just watching is fine if you have a job to get back to when all this is over.But for the rest of us who are small business owners, coaches, consultants, entrepreneurs...THIS is the time to be consistently visible...To be providing value...To be getting and keeping the attention of our audience...The way to effectively do just that is video...A recent report (post pandemic) shows that content on Instagram and Facebook are also

Read More »

Entrepreneurship In Times Of Quarantine: How To Build Your Business in The New Normal [Video]

business success quarantines past
The big question is what can you do for yourself as an entrepreneur to build your business now so you come out of quarantine more accomplished than when you went in. What You Can Do "NOW" To Make "THEN" Better Reframe your current situation so you future pace yourself to where you want to be once the world settles into the new normal. Reverse engineer how to get there, now that you have the luxury of time to make it happen. Get Scrappy... get strategic... watch the video for more. Sooo, let's consider what do you need to do now to be more accomplished when the world starts to get back to normal? Is there a skill you know you

Read More »

The State of Modern Business Today… [Video]

The State of Modern Business Today
Modern business for a female entrepreneur or a savvy business owner, coach, consultant, or free-lancer today's online market can be tricky.The pandemic threw a monkey wrench that no one could have predicted other than the tired tactics of before were about to implode some way, somehow.So there's good reason for you to be stuck not knowing how to get you + your business out there.It’s a strange time, for sure...Especially if you’re a speaker, consultant or coach who depended on live events to fuel your business.You may ask yourself: how can I keep my business thriving when I’m not techie???Well, I’ve been successfully online for 21 years... seen the best and worst of being solely digital....Once you understand modern business,

Read More »

5 Ways To Use Video To Grow Your Business Now Without Seeming Tone Deaf

What's working Now_ Video
The fastest, easiest, and most affordable way to reach a larger audience to grow your business now is video- you record yourself! I hope all is well and you’re staying safe… it’s stressful, I know. Even on Day 56 of New York lockdown, I have been able to grow my business… Several community members have asked how they can continue to grow or adapt during this strange time so I thought I’d share with you too. 1. Literally put everything on pause (I know you are, but is your content?) and stay relevant.  The most effective way to do this is with video. Not only can you just pick up your phone and create content but video allows you to

Read More »

Is The Fear Of Change Why You Are Still Holding On? [Video]

Are you holding on to the wrong things in your business because of the fear of change? Let’s use clothing as an easy analogy. Holding on because of fear of change can definitely be debilitating for any business growth. Yet holding on does have it's merits... I started thinking about holding on to things you love for the right reasons in different aspects of life and business. About holding on to things because you're just used to holding on and you are afraid of change and when to let go. So, let's use my sweater as an analogy today now that I've rediscovered it. Watch my recent live video to hear more: A lot of times, especially in style because

Read More »

Client Attraction: When They’re Not Your Raving Fans [Video]

Client-Attraction_-Why-Everyone-Doesn’t-Have-To-Really-Like-You
When they’re NOT your raving fan…Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience.The rest of the audience, just me. I was miserable but not the other 18,000ish people there.That’s because they were raving fans and I’d rather escape to record this video for you.What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in the sand to who your best audience is and who they are not.It’s a good thing.Watch the video and let me know what your favorite music is in the comment.If you need help in authentically attracting your most aligned audience, I can probably help

Read More »

How Branding Is Like Your Favorite Old Boots [Video]

Are you a shoe lover too? Stay with me and you'll see how old boots are a lot like your business.Did you ever have a favorite pair that you loved so much but you knew it was time to put rest?Check out my bad mamajama high heel western boots that I rocked while pushing my son's stroller- about 19 OMG years ago.In Europe, the style is peeking its way back on trend so I decided to dig them out of the closet and rock them a different way today.Style is cyclical.Pretty much: something becomes "the" thing, it gets overdone so it fades away until, in due time, comes back in a similar tweaked way that appears fresh to your eyes.Same

Read More »

Scroll to Top