Retail Remedy: A fashion collection that self-recyles adds a new spin on being fashionably green
Everyday we hear recycle, recycle and more recycle. And now, Estonian designer Reet Aus had made it her fashion statement.
With the help of her well-known supermodel friend Carmen Kass, Reet presented her collection last Friday at Beyond 7, at the retail launch of edgy fashion showroom Showroom Seven last Friday in New York’s Meatpacking area.
The Reet Aus collection is made entirely of the recycled materials.
But, here’s the spin that makes this collection really edgy and intriquing…
We are promised that the designer will not create a new collection every two weeks. However, the collections she creates uses organic materials that will permanently recycle into new clothes.
Reet believes that this way we will save the earth and mother nature.
>> SHOP: Eco Friendly Shopping Guide
While I was there, I chatted up model Carmen Kass for a couple of her personal fashion tips:
- When in question, play on opposites like glamour opposing street sense –you can find it in the Reet collection.
- One should wear accessories for comfort.
The launch party was full of exotic Estonians, all admiring the novel take on fashionable recycling. Take a look at some photos..,