Blog - Sharon Haver - FocusOnStyle.com

Successful Lifestyle Brand: 5 Things You Need To Know To Create One [Video]

A lifestyle-based business is creating a personal brand that supports the way you choose to live your life, which in turn is magnetic to your followers, customers, clients and base. It’s going a step further by infusing your personality into a personal lifestyle brand that authentically aligns with not only who you are, but how you choose to spend your hours. You are the face of your brand, who is both aspirational and relatable to your target audience. As a part of a series called “5 Things You Need To Know To Create A Very Successful Lifestyle Brand ” I had the pleasure of being interviewed by Chef Vicky Colas. Vicky is a contributor to Authority Magazine and Thrive Global, where you can

How do you know how much you need to review to stay productive and avoid getting sucked in too deep on a task? Going down the rabbit hole has been a team theme with end of year tech reviews. When the above photo memory popped up of my son, I decided to share how to save yourself from going too deep and getting off track from your goals. 01. First, decide the value of what you're investigating. How valuable is it to the user experience and to your bottom line? If it’s not much, set a time limit and move on. 02. Is it a one off fix-and-forget type of task or instrumental to an evergreen asset? If it's not

Everyone has their own unique marketing style, but knowing what to say online to get your message out there can be a challenge at times. Everyone wants to get the message across in the best way. Communication these days has certainly taken a deviation from the norm. As we are masked up, most of our emotion is coming from our eyes (I’m smiling- I swear. You can tell from the bags under my eyes!). I have no scientific proof beyond a strong observational opinion that our PATIENCE is tried in almost every area. So- now more than ever— when reading marketing copy, the more cumbersome it is to get to the point, the less inclined people are to read it.

how-to-beat-tech-overwhelm-and-streamline-your-business

What 21 Years in Business has taught me...and how it helps to overcome tech overwhelm! One of the most frequent questions I get asked is, what I’ve learned from having an online business for 21 years. There have been marketing trends, rebranding initiatives, systems updates, people coming and going, tech migrations and sales funnel shifts... just to name a few. But the biggest regret, which comes from truly being in the trenches doing, is to overcomplicate things! By all means nothing is easy, but the more tricked out you get, the greater the chance for complications later. I primarily use an all-in-one integrated system now -- Kartra and wordpress -- which has simplified the way I work a lot. Older

Grow your audience with this methodology and feel better too... Do you want to attract your most aligned audience? People who share your core values and are aligned with your beliefs? Let's pause for a moment and look at the situation that's happening in the United States right now and see how it can guide you to being magnetic to your audience. Here's why being polarizing is your best advantage...Some final thoughts...Keep your storytelling aligned to how you see the world, so that you can benefit someone else through your experience.And in turn, you can create a shared experience from that.Don't be afraid to speak your truth...to speak your mind.By not being authentic, you are actually hurting your business, your

what-to-do-before-you-start-a-business-or-project

Starting A Brand New Business In Today's Climate We are going to talk a little bit today about what to do when you are trying to start a new business in these trying times. I've bootstrapped ALL my businesses and projects... everything from creating a website, producing online courses... soup to nuts... **...it was my personal investment in myself.** Watch this video for my proven take on what you should always do before launching your next business or venture. Do Your Research, It's Worth It! Even though I wasn't born rich with money to burn (my mom was a very frugal Virgo).. I was raised to know what I was getting into before I drowned in my own crazy whims.

What to do when someone tries to wheedle you downToday we are going to talk about something that was recently asked by one of my clients (and happened to me as well), which is -- should you lower your price?What happens when someone asks for a discount? Are they the right client or customer for you?Watch to learn how to still offer value and not feel like you’re being taken advantage of.When it comes to someone's service or their ability, I think it's very disrespectful to ask them to lower their price.Conversely when people are asking for a discount and you feel compelled to offer them a cut rate price, you're going to find that often they end up being a

personality-branding-what's-your-obsession?

Personality Branding can be a confusing process...I know that so many of us can get bogged down with who we really are and what represents us when creating a personality brand identity.But the truth is what we gravitate to, is pretty much the same in everything.To illustrate this idea, let me show you an impromptu peek inside my shoe closet!Watch the video to see what I mean. Your wardrobe colors, your home, your web colors and even font types have a very distinct similarity if you’re true to what turns you on.So don’t knock yourself out trying to figure out brand colors and your brand style. It’s probably buried in plain site.Now if I would have planned this video in advance I would

how-to-stay-focused-when-working-from-home

A Tip To Stay Motivated When Working From Home... Does this sound familiar? You're working from home, you have so much to do, but there are a million and one distractions demanding your time and attention at the same time. As summer starts to blend to fall, it’s easy to feel that you didn’t accomplish what you set out to do... Especially, during this crazy time. I know I felt that way (except for the joy of the soon to come boot season). As an entrepreneur, having a virtual team and working from home, sometimes deadlines can get loosey-goosey. Don’t let them. A Change of Season is a Breath of Fresh Air What I found works best for me is

THERE'S A POT FOR EVERY COVER, IT JUST NEEDS TO BE YOUR MATCHED SET

Are you having troublc attracting your ideal clients to your business? You're working so hard, yet you're just not getting the results or attracting the clients you want. My mother always said, "there's a pot for every cover" and it applies to your Client Attraction as well. The good news is that you can fix that! Here are three ways to start: 1. Be really AUTHENTIC not faux authentic The more you are able to show up as the person you really are, the more aligned an audience you will attract. 2. If you want to CATCH whales don't throw out minnow bait. The words you use, the offers you have, the level of value you provide, and even where

Your BEST ideas come in the moment.It's a moment based on years, decades of EXPERIENCE. Today I'll be touching on one of my best hacks to stop overthinking in its tracks and get your best work out in less time. Give me a "hell yeah" if you ever sat down to create something and spent hours staring at a computer only to spit out the most boring crud in the world!!! OVERTHINKING is a curse that holds you back from reaching your goals...OVERTHINKING is what causes murky design and turgid copy..I'm so deadline oriented that with a due date looming, I create my best work...Punchier copy.More compelling design.Perfectly executed projects.HERE'S WHAT I DO...I set a deadline (being former newspaper columnist and stylist... deadlines

How to you add interest to your personal brand design so its reflective of your true personality.. I’m often asked about where to start when designing the look and feel of a personal brand with personality. It’s the same as your home... it’s the same as your wardrobe... Your business... your brand design is an extension of who you are. It reflects what you gravitate to ... what puts a smile on your face... what’s relevant to you. It doesn’t always need to be exact as we are multifaceted. Our loft in Manhattan is a series of city vignettes.... our place in Jackson Hole, WY is very western. Yet each reflect the combined style of Hubbs and me. Actually the

As small business owners, entrepreneurs and coaches, we all want to work with our dream clients and build a successful business with great people.But what happens when you get a P.I.T.A. (pain in the ass) customer, who is less than your dream client?Hey, we are all not perfect and even make mistakes ourselves, but...Treating people with the same RESPECT we would like to be treated is paramount to your own joy and success, but sometimes we get the PITAs.The SCHNORRERS who want something for nothing and are never happy.The liars and blame mongers.... ugh.Luckily, I don’t attract many, but sometimes a few pop up.Watch to see what to do to NOT attract them into your world in the first place...I

PERSONALITY BRAND KICKSTART: Become An Authentic Superstar...

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The Blog Posts...

Successful Lifestyle Brand: 5 Things You Need To Know To Create One [Video]

Productivity Tips: Knowing When It’s Time To Move On!

Marketing Style: What’s Your Marketing Love Language?

Tech Overwhelm: How To Beat It and Streamline Your Business

Your Magnetic Audience: Are You Polarizing? [Video]

What To Do BEFORE You Start A Business Or Project [Video]

Should You Lower Your Price? [Video]

Personality Branding: Tips From A Shoe Addict [Video]

How To Stay Motivated When Working From Home And Get Things Done!

Attracting Clients: “Why am I not finding the kind of clients I want?”

Want A Secret To Stop Overthinking And Be More EFFECTIVE?

Designing a Personal Brand With Your Personality: What’s The First Thing You Need To Look At?

Are you NOT attracting your dream clients? [Video]

Female Entrepreneurs: Helping You & Your Business Get Out There!