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  • HM introduces skincare and it’s organic

    Slated for an in-store March debut, the H&M skincare line will include cheap chic everyday beauty essentials that includes shower gel, body scrub, body lotion, hand cream and lip balm, all of which are based on natural and organic ingredients and are certified by Ecocert, the largest certification body for organic and natural cosmetics in Europe.

    Products come in sniff-friendly combos of raspberry and melon or lavender and mint. Of course, there will be organic cotton make-up and toilet bags too that are an extension of the retail mega giant’s foray into organic cottons. “It felt like a natural step, since we’ve worked with organic cotton garments for a few seasons now. There’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products,” says Ann-Sofie Johansson, H&M’s head of design.

    There you go… cheap chic meets mother nature!


    Photo: H&M

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