Products come in sniff-friendly combos of raspberry and melon or lavender and mint. Of course, there will be organic cotton make-up and toilet bags too that are an extension of the retail mega giant’s foray into organic cottons. “It felt like a natural step, since we’ve worked with organic cotton garments for a few seasons now. There’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products,” says Ann-Sofie Johansson, H&M’s head of design.
There you go… cheap chic meets mother nature!